Jo cheez sirf aap ki dukan par hai

Rate us par lagayein jo us cheez ko rakhne mein waqai kharch hota hai: chakkar, majboori ka pack, kharab hone wale pieces, aur woh mahine jin mein aap ka paisa us mein khara rehta hai. Phir woh rate qayam rakhein. Aap intezar ka rate le rahe hain, us ki majboori ka nahin.

Yeh rate do tarah se ghalat hota hai

Nadeem ki electric ki dukan ek bhari bazaar mein hai. Poori gali mein sirf wohi ek hai jo geyser ka asli thermostat rakhta hai. Baqi sab sasta chalta hua maal rakhte hain, kyunki woh roz bikta hai.

Gyarah baje din. Ashraf naam ka electrician thermostat mangta hai. Nadeem peeche wale rack se dabba nikalta hai, us par se gard jhaarta hai aur kehta hai, "Teen sau assi." Yeh us ka aam munafa hai jo woh switch aur socket par lagata hai, is liye zabaan par wohi number aata hai. Ashraf paisa de kar chala jata hai.

Yehi woh aam ghalti hai. Jo cheez gyarah mahine shelf par pari rahi, us par us ne wohi rate lagaya jo din mein chaar dafa bikne wale switch par lagta hai. Woh chakkar bhool gaya, woh barah ka dabba bhool gaya, aur woh raqam bhool gaya jo us dabbe mein so rahi hai. Us bikri mein kuch ghalat mehsoos nahin hua. Phir bhi us ka nuqsan hua.

Doosri ghalti zyada shor karti hai. Raat aath baje ek electrician kaam mein phansa hua aata hai, dukandar us ki halat parh leta hai aur nau sau keh deta hai. Banda de deta hai, kyunki us ke paas chara nahin. Lekin woh apni tar, tape aur holder bhi wahan se lena chhor deta hai. Aap ne ek thermostat ka munafa nahin khoya. Aap ne har hafte ka poora sauda khoya, saalon ke liye. Isi liye soch samajh kar rate lagana sab se zyada usi cheez par zaroori hai jahan koi aap ko tok hi nahin sakta.

Us ko shelf par rakhne mein kitna laga

Bill lagat nahin hai. Woh lagat ki sirf ek line hai, aur sust bikne wali cheez par woh sab se chhoti line hoti hai.

Farz karein aap ko barah ka case lena para aur saal mein teen bikte hain

Bill par case: barah pieces, har ek Rs 340Rs 4,080

Jo chakkar aap ne lene ke liye lagayaRs 300

Aap ki shelf tak poori lagatRs 4,380

Store mein bikne se pehle kharab hone wale piecesBarah mein se 2

Jo pieces waqai customer ke haath mein gaye10

Kitne saal aap ka paisa is case mein sota rahaTakreeban 4

Har KHAREEDE gaye piece ki lagat (Rs 4,380 batay barah)Rs 365

Har BIKNE wale piece ki lagat (Rs 4,380 batay das)Rs 438

Us dabbe ke aakhri do numberon ko dekhein, kyunki poora mazmoon unhi ke darmiyan ke faasle mein hai. Bill par thermostat Rs 340 ka tha. Jo piece waqai customer ke haath mein gaya, us ki lagat Rs 438 rahi. Nadeem ka Rs 380 patla munafa nahin tha. Woh har piece par Rs 58 ka nuqsan tha, jo chaar saal tak sabar se dohraya gaya.

Teen cheezon ne yeh kiya. Chakkar asli paisa hai, aur chhote order par woh per piece bhari parta hai. Pack ka size aap ka faisla nahin tha, is liye jo pieces aap ne nahin chahe the woh un ki qeemat mein shamil hain jo aap ne chahe the. Aur store karna muft nahin: rang urta hai, zang lagta hai, koi bhari dabba upar aa jata hai.

Yeh kahin nazar nahin aata. Aap ki shelf theek lagti hai. Aap ki bikri theek lagti hai. Yeh wohi khamosh hisab hai jo na bikne wale maal ko cash ka gaddha bana deta hai, farq sirf itna ke yahan aap ko yeh khushi bhi milti hai ke poori gali mein sirf aap ke paas hai.

Rate intezar ka lagayein, majboori ka nahin

Is cheez ko saath wali cheezon se zyada kamana chahiye, is ki ek imaandar wajah hai aur ek beimaan wajah. Dono ko apne zehen mein alag rakhein, kyunki customer farq mehsoos kar leta hai chahe sabit na kar sake.

Imaandar wajah waqt hai. Aap ke Rs 4,380 khare hain. Tez chalne wali lines mein wohi paisa baar baar ghoomta hai aur har chakkar par thora kamata hai. Is dabbe mein woh kai saal mein ek dafa kamata hai. Jo rate is khare rehne ka muawza deta hai woh munsifana hai, aur woh baat aap kisi ke bhi samne keh sakte hain.

Beimaan wajah us ki halat hai. Usay aaj chahiye, agli dukan door hai, aur aap ko us ke chehre par nazar aa raha hai. Us par rate lagana karobar nahin. Woh ek dafa ki wasooli hai, aur us ka bill baad mein us customer ki soorat mein aata hai jo ab aap ki dukan ke samne se guzar jata hai.

Wohi sust cheez, do tarah se rate par

Tez bikne wali cheez ki tarah: Rs 380Intezar ka rate laga kar: Rs 520

Rate kis cheez par bana haiTez bikne wali cheez ki tarah: Rs 380Sirf bill wali line, aur kuch nahinIntezar ka rate laga kar: Rs 520Bill, chakkar, do kharab hone wale, aur woh saal

Har bikne wala pieceTez bikne wali cheez ki tarah: Rs 380Lagat se Rs 58 kamIntezar ka rate laga kar: Rs 520Lagat se Rs 82 zyada

Poora case, pehle se aakhri piece takTez bikne wali cheez ki tarah: Rs 380Rs 4,380 gaye, takreeban Rs 3,800 wapasIntezar ka rate laga kar: Rs 520Rs 4,380 gaye, takreeban Rs 5,200 wapas

Agli dafa aap kya faisla karte hainTez bikne wali cheez ki tarah: Rs 380"Yeh cheez rakhne ke laiq hi nahin"Intezar ka rate laga kar: Rs 520"Bina soche dobara mangwa lo"

Customer ko kya milta haiTez bikne wali cheez ki tarah: Rs 380Yeh cheez, us din tak jab aap chupchap rakhna chhor deinIntezar ka rate laga kar: Rs 520Yeh cheez, usi qayam rate par, saalon tak

Raftaar is number ki har cheez badal deti hai, aur isi liye wohi rate ek dukan mein kushada aur doosri mein patla hota hai.

Wohi Rs 520 ka rate, teen raftaarein: case saal bhar mein kitna wapas deta hai

Poora case saal mein bik jaye (barah pieces, koi kharab nahin)Rs 1,860

Aadha case saal mein (chhe pieces, ek kharab)Rs 732

Saal mein teen (do bikne se pehle kharab)Rs 246

Yeh sirf ek misal hai, kisi asal dukan ka dawa nahin. Rate kabhi nahin badla. Sirf raftaar badli, aur raftaar hi tay karti hai ke shelf ki jagah wasool ho rahi hai ya nahin.

Agar woh thermostat saal mein teen ke bajaye barah dafa bikta, to wohi Rs 520 ka rate aaram se kamane wala rate hota, kyunki aap ka paisa wapas aata aur dobara nikalta rehta. Saal mein teen par woh shelf ki jagah ka bhi wasool nahin. To asal sawal kabhi "is ka rate kya hona chahiye" nahin hota, asal sawal yeh hai ke "mera paisa is mein kitna arsa sota hai". Yehi soch ek cheez ke do rate rakhne ke peeche bhi hai: rate us kaam ke peeche chalta hai jo paisa kar raha hai, cheez ke naam ke peeche nahin.

Ek dafa rate tay karein, phir usay pakar kar rakhein

Shaam ke chhe baje. Basheer apne bete ko parchi de kar bhejta hai. Larka thermostat mangta hai aur rate poochta hai. Nadeem bina kuch dekhe kehta hai paanch sau bees, kyunki jab se kisi ko yaad hai tab se paanch sau bees hi hai.

Yehi poora kamal hai, aur yeh munafe se zyada qeemti hai. Jab woh cheez kisi aur ke paas hai hi nahin, to customer ko tasalli dene wala koi doosra rate mojood nahin hota. Us ke paas aap ki safai ka wahid saboot yeh hai ke number kabhi hilta nahin. Wohi rate electrician ke liye, larke ke liye, ajnabi ke liye, jaldi mein aaye hue bande ke liye.

Jis lamhe woh bina kisi nazar aane wali wajah ke hila, us ne parakhna shuru kar diya. Woh dost se poochta hai. Woh bazaar mein phone karta hai. Woh sochne lagta hai ke aur kis kis cheez ka rate aap mauqe par bana rahe the. Jo dukandar yeh rate mauqe par ghartha hai woh apne wafadar customer ko doosri dukanein dekhna sikha raha hai, aur yeh sabaq ek cheez tak mehdood nahin rehta.

Agar barhana hi para, to ek dafa barhayein aur wajah bata dein: company ne rate barha diya, pack ka size badal gaya. Us ke baad usay phir chhor dein.

Usay samne rakhein, aam cheez ki tarah

Jo cheez counter ke neeche rahe aur har baar naya rate suna kar bataye, woh customer ko us ke liye banaya gaya khaas rate lagti hai.

To usay baqi sab ke saath shelf par rakhein. Wohi shelf, wohi label. Agar aap ke rate likhe hue hain, to yeh bhi likh dein. Card par likha rate woh rate hai jo customer ke chehre ko dekh kar us waqt nahin banaya ja raha.

Number saaf keh dein, jaise aap baqi har number kehte hain. Na aah, na yeh kahani ke isay mangwana kitna mushkil hai, na yeh yaad dilana ke kisi aur ke paas nahin. Jis lamhe aap zaroorat se zyada wazahat karte hain, munsifana rate ehsan lagne lagta hai, aur log woh ehsan pasand nahin karte jis ka woh paisa de rahe hon.

Barah ka woh case jo aap ne kabhi nahin chaha

Company aap ko teen nahin bhejegi. Ya barah bhejegi ya kuch nahin. Yeh masla wahin se paida hota hai.

Case lene se pehle upar wala hisab apne numberon ke saath karein, phir aankhein khuli rakh kar faisla karein. Kabhi jawab yeh hota hai ke le hi lo, kyunki woh cheez ek khaas qism ka customer aap ki dukan tak khainch laati hai. Kabhi jawab yeh hota hai ke do gali chhor kar wali dost dukan ke saath case aadha kar lo, jis mein ek phone ke siwa kuch kharch nahin hota. Aur kabhi hota yeh hai ke thok wale ki kam se kam tadaad ne ek achhi cheez ko aisa bara sauda bana diya jo aap haz nahin kar sakte.

Sab se saaf jawab yeh hai ke rakhein hi na. Log order karwa lein. Jab customer kahe ke yeh cheez khaas taur par mangwa dein, to usi waqt advance lein aur rate likh kar dein. Aadha paisa abhi, rate usi din tay, lene ka din likha hua. Phir us ke aane par koi bahes nahin hoti, aur na aane par aap ki shelf par koi lawaris piece nahin parta.

Customer us cheez se zyada qeemti hai

Ashraf saal mein ek thermostat leta hai. Lekin woh tape, holder, tar, band aur blade takreeban har hafte leta hai, kyunki aap ki dukan wohi thi jahan woh cheez mili jo kisi aur ke paas nahin thi.

Us cheez ka asal maqsad yehi hai. Woh ek wajah hai ke banda do dukanein chhor kar aap tak aaye. Theek rate par woh thora kamati hai aur aana barqarar rakhti hai. Lalach ke rate par woh ek dafa kamati hai aur aana khatam kar deti hai. Jo cheez kahin aur milti hi nahin, us ke munsifana rate par koi jhagra nahin karta. Nichore jane ko har koi yaad rakhta hai.

To yeh number tay karte waqt poora sauda zehen mein rakhein, sirf ek line nahin. Thermostat aap ki kamai nahin hai. Ashraf hai.

Kab rakhna chhor dein, aur kab phir bhi rakhein

Do cheezein aap ko is rate par wapas laani chahiyein. Pehli, company ka pack ya rate badalna. Doosri, samne wali dukan ka yeh cheez rakhna shuru kar dena, kyunki us din se aap muqable ka rate laga rahe hain, intezar ka nahin, aur purana number bohat jald bewaqoofana lagne lagega.

Phir woh imaandar had bhi hai. Kuch cheezein sab kuch gin lene ke baad bhi nuqsan hi deti hain, chahe rate kaisa bhi lagayein, kyunki pack bara hai ya cheez kharab ho jati hai ya customer us ki asal lagat dene ko tayyar nahin. Aap ke paas do izzat wale rastay hain aur ek bura. Rakhna chhor dein aur logon ko bata dein ke kahan se milegi. Ya khule dil se purane customers ki khidmat ke taur par rakhein, yeh jante hue ke kamai nahin hoti. Bura rasta yeh hai ke rakhte rahein, apne aap ko kehte rahein ke kamai ho rahi hai, aur kabhi parakhein hi na.

Parakhna us waqt aasan hota hai jab kharid ka rate aap ki yaadasht ke bajaye cheez ke saath rakha ho. Wasoolo maal aate waqt har item par kharid ka rate mahfooz karta hai, is liye chaar saal baad screen par wohi number hota hai jo aap ne waqai ada kiya tha, woh nahin jo aap samajhte hain ke ada kiya tha. Sust cheez par yehi faasla poora faisla hai.

Nafe wala safha phir doosra aadha kaam karta hai. Woh yeh dikhata hai ke kis cheez ne kamaya, na ke kaunsi cheez chali, aur har dukan mein yeh do alag lists hoti hain. Jab tak kharid ka rate kahin likha hua na ho, aap ki dukan us dabbe par waqai kitna kamati hai yeh sirf ek andaza hai, aur andaze hamesha usi cheez ki taraf jhukte hain jo rakhna aap ko achha lagta hai.

Aam sawalat

Customer kehta hai ke yehi cheez bare thok bazaar mein sasti hai. Main kya kahoon?

Thande dil se maan lein, kyunki woh aksar theek keh raha hota hai. Phir baqi baat keh dein: woh bazaar ek ghante ke faasle par hai, raat aath baje band hota hai, aur wahan se usay barah ka dabba lena parega. Aap usay cheez nahin bech rahe, yeh bech rahe hain ke cheez yahan mojood hai. Ek dafa kahein aur baat khatam karein. Bazaar par bahes karne se lagta hai ke aap kuch chhupa rahe hain.

Kya main usay batao ke rate is liye zyada hai ke kisi aur ke paas nahin?

Nahin. Yeh jumla usay batata hai ke woh phansa hua hai, aur yehi jumla woh doosron ko sunata hai. Agar wazahat karni hi hai to intezar ki karein: aap rakhte hain, yeh mahinon pari rehti hai, aur rate us ko poora karta hai. Zyadatar customer yeh foran maan lete hain, kyunki har ek ka paisa kisi na kisi cheez mein khara hai. Kami ka hona sach hote hue bhi zabaan par lane wali wajah nahin.

Company sirf barah ka case bhejti hai aur mere saal mein teen bikte hain. Rakhna chhor doon?

Pehle hisab karein, phir faisla, kyunki har cheez par jawab badal jata hai. Chakkar, pack, aur kharab hone wale pieces gin lein aur us tadaad par taqseem karein jo aap sach mein bechenge, us par nahin jis ki ummeed hai. Agar har bikne wale piece ki lagat aisa rate banati hai jo aap ke customer de dete hain, to rakhein aur wohi rate lagayein. Warna ya case aadha karein ya advance par mangwana shuru karein.

Paas wali dukan ne bhi rakhna shuru kar diya hai. Kya rate kam kar doon?

Pehle yeh dekhein ke woh waqai kitna le raha hai, kyunki dukandar ek doosre ke bare mein andaze lagate hain aur aksar ghalat hote hain. Us ka rate aap ke qareeb hai to kuch na badlein. Bohat kam hai to shayad woh bill par rate laga raha hai, intezar par nahin, aur saal bhar mein rakhna chhor dega. Us ka number sirf us soorat mein pakrein jab us par bhi aap ki per piece lagat poori hoti ho.

Woh chahta hai ke main khaas taur par mangwaun. Apni hifazat kaise karoon?

Advance, likha hua rate, aur lene ka din, teenon usi do minute mein tay. Aadha paisa lena aam baat hai aur is par koi bura nahin manta. Rate parchi par likh dein taake lete waqt koi hairani na ho, aur din likh dein taake woh piece mahinon store mein na para rahe. In teen cheezon ke bagair aap ne kisi ki zabaani baat par maal khareedne ka wada kar liya.

Mahinon baad mujhe kaise yaad rahega ke maine kitne ka liya tha?

Yaadasht se nahin, kyunki jo cheez saal mein ek dafa aati ho us par zehen dhoka de deta hai aur aap ghalat number par yaqeen kar lete hain. Kharid ka rate cheez ke saath hi rakhein, taake agla customer poochhe to woh mojood ho. Wasoolo mein woh product ke record par rehta hai, us supplier ke saath jahan se aaya, yani aap ka rate us raqam par khara hota hai jo di gayi thi, us par nahin jo dhundli si yaad hai.