PaisaDukan ke paise
Dukan mein cheez ka rate kaise lagayein
Cheez ki asal lagat kya thi, kitna munafa dukan chalata hai, sab par ek hi percentage kyun ghalat hai, aur rate barhate waqt customer kaise bacha rahe.

Rate cheez ki asal lagat se shuru hota hai, bill par likhe number se nahin. Us mein dukan ka apna mahana kharcha jorein, phir har cheez ka munafa alag tay karein, sab par ek hi percentage nahin. Rozana wali cheezein kam uthati hain, sust cheezein zyada, aur jo chaar rate gali ko yaad hain woh kuch nahin.
Cheez asal mein aap ko kitne ki pari
Chhoti dukan mein aksar rate pehle hi qadam par ghalat ho jata hai, kyunki lagat wohi number samjha jata hai jo supplier ke bill par chhapa tha.
Woh number shayad hi poori lagat hota hai. Us mein maal yahan tak lane ka kiraya nahin. Woh piece nahin jo toota hua pohancha, aur woh packet nahin jo kam nikla. Woh muft wala piece nahin jo carton ke saath aya, jo har piece ki lagat kam karta hai. Aur jo cheez kharab hoti hai, us ka woh hissa nahin jo bikne se pehle phink jata hai.
Chaubees bottle ka carton lein. Bill Rs 2,880 kehta hai, yani Rs 120 fi bottle. Pohanchane ka kiraya Rs 120, ek bottle toot kar aayi, aur company ne carton ke saath ek muft di. Yani bikne wali chaubees bottle aur kharch Rs 3,000, matlab Rs 125 fi bottle. Ab Rs 120 se rate lagayein to jitna arsa yeh cheez bikti rahegi, aap har bottle par khamoshi se Rs 5 de rahe hain.
Is ke liye rozana calculator ki zaroorat nahin. Zaroorat sirf itni hai ke asal lagat ek dafa likh li jaye, usi waqt jab maal pohanche, taake us ke baad har rate asal number se shuru ho. Agar aap maal aate hi darj karte hain to khareed ka rate usi din daal dein, kyunki mahine baad yaad ki gayi lagat asal mein mahine baad ki gayi andaza hoti hai.
Woh munafa jo dukan ko chalu rakhta hai
Munafa aur bacha hua paisa ek cheez nahin. Maal par bachne wala hissa woh hai jo dukan ke baqi kharche se pehle bachta hai, aur dukan ke baqi kharche kam nahin hote.
Farz karein: ek mahina, aur rate par 2% ki qeemat
Yeh misal ke number hain, koi survey nahin. Apna mahina dalein: bikri, maal ki lagat, aur dukan ka har mahine ka kharcha.
Us box ko dhyan se dekhein. Rs 300,000 ke mahine par maal Rs 45,000 chhorta hai, jo achi raqam lagti hai, jab tak kiraya, bijli aur mulazim us mein se Rs 32,000 na le lein. Dukan Rs 13,000 kamati hai, aur counter par khara aadmi is ke liye hafte mein chhe din khara raha.
Ab aakhri do sutoor dekhein. Har sau mein do rupay, usi bikri par, Rs 6,000 barhate hain aur dukan Rs 13,000 se Rs 19,000 par chali jati hai. Aur kuch nahin badla. Na naye customer, na lambe ghante, na naya shelf.
Yahi poori dalil hai ke rate par ek shaam kharch karni chahiye. Yahi 2% doosri taraf, ghalat rate ke zariye khamoshi se dete rahein, to dukan ki kamai ka taqreeban aadha hissa jata hai. Chhote karobar mein rate sab se tez chalne wala lever hai aur aksar dukandar isi ko sab se kam chhoote hain.
Us box mein ek doosri aadat bhi chhupi hai. Apne mahine ke kharche ek dafa jama karein, unhein mahine ki bikri par taqseem karein, aur aap ko pata chal jayega ke har rupay ka kitna hissa munafe se pehle hi bandha hua hai. Misal mein yeh taqreeban gyarah paise fi rupay hai. Jis dukandar ko yeh number pata ho woh phir kabhi kisi tez bikne wali cheez par aisa munafa nahin rakhta jo khamoshi se nuqsan de.
Aaj se apna digital khata shuru karein
Shuru karna free hai. Offline bhi chalta hai. English, Roman Urdu aur Hinglish. Aap ke customers ki app hamesha free.
Sab cheezon par ek hi percentage kyun ghalat hai
Ek hi dukan, do cheezein, do alag rate
Taqreeban har woh dukan jis ne rate par kabhi socha hi nahin, ek hi usool par chalti hai: sab par wohi percentage laga do. Yeh asaan hai, aur ek saath do taraf se ghalat hai.
Jo cheezein log rozana lete hain, un ka rate gali ko pehle se yaad hai. Tel, cheeni, aata, koi thandi bottle. In ka moqabla khud ba khud hota hai, har koi karta hai, bina irade ke. In par ek rupay ka farq mehnge hone ki shohrat dilane ka sab se tez zariya hai, aur woh shohrat us rupay se kahin zyada mehngi parti hai.
Aur jo cheezein log saal mein do dafa lete hain, un ka rate kisi ko yaad hi nahin hota. Koi khaas purza, koi anokha size, koi aisi cheez jo aaj chahiye aur na mile to door jana pare. Aap ka paisa chaar mahine shelf par us sauday ka intezar karta raha, aur us intezar ki qeemat milni chahiye. Un par cheeni jitna patla munafa rakhna wahi jagah chhor dena hai jahan chhoti dukan waqai kama sakti hai.
Is liye chalne wala usool koi percentage nahin. Yeh har cheez par ek sawal hai: is ka moqabla kitne log karte hain, aur mera paisa kitna arsa intezar karta hai? Rozana aur moqable wali cheez ka munafa patla. Kabhi kabhar aur be-moqabla cheez ka munafa bhara. Baqi sab in dono ke darmiyan.
Woh chaar rate jo aap ki gali ko zubani yaad hain
Har ilaqe mein chand cheezein aisi hoti hain jin ka rate sab ke zehen mein hota hai, aur wohi cheezein aap ki kamai ki jagah nahin hotin. Woh aap ka board hain.
Apni cheezein pehchanein. Aksar teen ya chaar hoti hain, aur aap ko pehle se pata hai kaunsi, kyunki jab customer rate ka zikar karte hain to unhin ka karte hain. Inhein ilaqe ke aam rate par bechein, hamesha mojood rakhein, aur inhein munafe ki nazar se sochna chhor dein.
Yeh aap ko doosre tareeqe se dete hain. Jo aadmi aam rate par tel lene aata hai woh khare khare chaar aur cheezein bhi le leta hai, aur wohi chaar cheezein bijli ka bill deti hain. Do rupay bachane ke liye tel wala customer khona un chaar cheezon ko bhi khona hai.
Ulti ghalti se bhi bachein. Inhein sab se sasta bech dena bhi aam tor par kuch nahin dilata, kyunki jo log aakhri rupay ke peeche hain wohi log agli dukan par chale jate hain jo aur neeche chali jaye. Jane pehchane rate par aam rehna hi sahi jawab hai. Kamayi wahan karein jahan koi gin nahin raha.
Round number, aur woh rate jis par behas nahin hoti
Chhoti dukan din bhar rezgari sambhalti hai, aur aisa rate jo bar bar sikke maangta ho, aap ka utna waqt kha jata hai jitna aap ko mehsoos bhi nahin hota.
Rate aisa rakhein jo counter par jaldi tay ho jaye. Rs 45 bhi theek hai aur Rs 50 bhi. Rs 47 har dafa ek chhoti si behas maangta hai, aur din bhar mein yeh asal minute bante hain aur dono taraf mizaj thora kharab.
Jab asal lagat do numbers ke beech mein ho to upar wala lein, neeche wala nahin. Neeche karna faraakhdili lagti hai aur customer ko dikhayi bhi nahin deti, kyunki us cheez ka woh moqabla kar hi nahin raha tha.
Aur har cheez ka ek hi rate rakhein, sab ke liye. Jis din rate is par munhasir hone lage ke samne kaun khara hai, us din do baatein hoti hain. Kisi na kisi ko pata chal hi jata hai, aur wohi customer hota hai jise aap sab se kam samjhana chahte the. Aur aap apne numbers khud bhi nahin parakh sakte, kyunki ab parakhne ke liye ek number bacha hi nahin.
Rate barhana, aur customer ko na khona
Customer khoye baghair rate barhana
- 1Un chaar rate par kabhi nahin jo gali ko yaad hainCheeni, aata, tel, ek bottle. Isi se log tay karte hain ke aap mehnge hain ya nahin.
- 2Chand cheezein badlein, poori dukan nahinEk mahine mein das khamosh cheezein kisi ko dikhayi nahin detin. Sab kuch ek saath elan hai.
- 3Jab packet badle tab rate badleinNaya carton, naya size, naya mausam. Rate kisi nazar aane wali cheez ke saath chalta hai.
- 4Koi poochhe to seedha bata dein"Company ka rate pichhle hafte barha hai." Ek jumla, na maafi, na lambi kahani.
- 5Us cheez ko teen hafte dekheinWohi log kharidte rahein to rate theek tha. Ruk jayein to purana rate wapas kar dein.
Rate kabhi na kabhi barhana hi parta hai, aur ghalti sirf us tareeqe mein hoti hai jis se aksar dukanein yeh karti hain.
Ek waqt mein chand cheezein badlein, khamoshi se, aur jane pehchane rate kabhi nahin. Mahine mein das cheezein, alag alag shelf par, kisi ko dikhayi nahin detin. Poori dukan ek hi subah badalna elan hai, aur log elan ka jawab dete hain.
Rate us waqt badlein jab koi nazar aane wali cheez badle: naya carton, naya packet, mausam ki shuruaat. Rate ke saath ek zahir wajah lag jati hai aur kisi ko nahin lagta ke usay chuna gaya hai.
Koi poochhe to ek seedhe jumle mein jawab dein aur maafi na maangein. "Company ka rate pichhle hafte barha hai." Lambi wazahat us aadmi ki lagti hai jise khud pata hai ke woh zyada le raha hai, chahe woh na le raha ho.
Phir us cheez ko teen hafte dekhein. Wohi log agar kharidte rahein to rate theek tha. Ruk jayein to chup chap purana rate wapas kar dein, is par bhi koi taqreer nahin. Teen hafte dekhne se hi pata chalta hai ke aap ki dukan kya utha sakti hai, aur yeh kisi ki bhi raye se behtar ustad hai, is mazmoon ki raye samet.
Mahine mein ek dafa rate parakh lein
Lagat chalti rehti hai. Aap ke rate, agar chhoro to, us ke saath nahin chalte, aur dukan poora saal koi cheez nuqsan par bech sakti hai bina jane.
Mahine mein ek dafa, bees minute nikalein aur teen cheezein dekhein. Woh cheezein jin ki lagat pichhli dafa ke baad barhi. Woh cheezein jo bikin hi nahin, jo alag masla hai magar aksar rate se hi shuru hota hai. Aur apni sab se zyada bikne wali cheezein, kyunki tez cheez par chhoti ghalti mahine ke akhir tak bari ghalti ban jati hai.
Yeh kaam tab bohat asaan ho jata hai jab har cheez ki lagat yaad ke bajaye likhi hui ho. Wasoolo har product ke saath khareed ka rate rakhta hai aur dikhata hai ke sauday par asal mein kya bacha, jis se mahine ki parakh saal bhar ke bill jorne ke bajaye ek screen parhne ka kaam ban jati hai. Yeh muft download hota hai, wasoolo.com se.
Aakhir mein ek baat, kyunki yahi ghalti khamoshi se dukanein band karti hai. Jab hath tang ho to dil chahta hai ke rate kam karke log kheenche jayein. Yeh aksar chalta nahin, kyunki aap ki gali dukanon ka faisla ek rupay par nahin karti, aur is se woh sahara bhi khatam ho jata hai jo bacha tha. Tang waqt mein pehle yeh dekhein ke maal aap ko kitne ka para aur kitna paisa aise maal mein atka hai jo hil hi nahin raha. Kharabi aksar rate mein nahin hoti.
Aam sawalat
Chhoti dukan ko kitna munafa rakhna chahiye?
Koi ek number nahin, kyunki yeh cheez aur karobar ke sath poora badal jata hai. Har dukan sirf apni had nikal sakti hai: mahine ke kharche ko mahine ki bikri par taqseem karein, aur har rupay ka utna hissa munafe se pehle hi kharch ho chuka hai. Us se neeche har munafa nuqsan hai. Us se upar, rozana aur moqable wali cheezein patli rehti hain aur kabhi kabhar wali bhari.
Saath wali dukan sasti hai. Kya mujhe rate barabar karna chahiye?
Jo teen chaar rate ilaqe ko zubani yaad hain, un par ilaqe ke aam rate par rahein. Baqi har cheez par us ke peeche na bhagein. Aap ko us ki lagat, us ka kiraya, ya yeh bhi nahin pata ke woh kuch kama bhi raha hai ya nahin, aur aisa rate rakhna jo aap utha na sakein us ki ghalti ko aap ki ghalti bana deta hai. Moqabla maal mojood rakhne par karein, khidmat par karein, aur hisab theek dene par karein.
Kya alag alag customer se alag rate lena ghalat hai?
Ghalat nahin, magar mehnga hai. Kisi na kisi ko pata chal hi jata hai, aur woh hamesha wohi banda hota hai jise aap samjhana nahin chahte the. Is se aap ke apne numbers bhi na-qabil-e-parakh ho jate hain, kyunki mahine ka moqabla karne ke liye ek rate bachta hi nahin. Har cheez ka ek rate, aur asal thok par saaf discount ka usool, chalana bhi asaan hai aur bachana bhi.
Rate kitni dafa badalne chahiyen?
Parakh mahine mein, tabdeeli kabhi kabhar, aur kabhi sab ek saath nahin. Mahine ke bees minute jin mein aap woh cheezein dekhein jin ki lagat barhi, woh jo bik nahin rahin, aur woh jo sab se zyada bikti hain, taqreeban sab kuch pakar leti hain. Mahine bhar mein chand cheezein khamoshi se badalna customer ko dikhayi nahin deta. Poora shelf ek subah badalna wohi cheez hai jis par baat hoti hai.
Kya apni tankhwah bhi dukan ke kharche mein daalni chahiye?
Haan, aur aksar dukandar nahin dalte, isi liye itni dukanein kaghaz par nafa dikhati hain aur jeb khali rehti hai. Apni mehnat ka ek saaf mahana number kiraye aur bijli ke saath rakh dein. Us ke baad jo bachta ho woh chhota ho to dukan aap ko mazdoori de rahi hai aur usay munafa keh rahi hai, aur rate un chand jagahon mein se hai jahan yeh bina ghante barhaye theek ho sakta hai.
Customer kehta hai aap ka rate zyada hai. Kya jawab dein?
Ek jumla, sukoon se, na maafi na lambi kahani. "Filhal rate yahi hai." Agar cheez jani pehchani hai aur woh sach keh raha hai to usi shaam parakh kar chup chap theek kar lein. Aur agar cheez jani pehchani nahin to woh aksar moqabla nahin, parakh raha hota hai. Jo dukandar lambi wazahat deta hai woh wahan khare har banday ko sikha deta hai ke us ke rate par baat ho sakti hai.