Sasta maal rakhein ya acha wala

Dono rakhein, magar mix soch samajh kar tay karein. Mashhoor brand ko shelf ka lungar banayein taake dukan par bharosa bane, aur sasta packet wo option ho jo aap pesh karte hain, wo nahin jo aap zabardasti bechte hain. Har cheez ko margin aur chakkar ki zarb se parkhein, akele margin se kabhi nahin.

Salesman do packet counter par rakh deta hai

Sawa gyarah baje ka waqt. Company ki gaari bahar ruki hai, salesman bag counter par khol chuka hai, aur wo ek hi cheez ke do packet aap ke saamne rakh deta hai. Ek wo brand jiska naam gali ka har customer jaanta hai. Wo Rs 170 ka parta hai aur aap Rs 200 ka bechte hain. Doosre par aisa naam hai jo aap ne kabhi nahin dekha. Wo Rs 75 ka parta hai aur salesman kehta hai ke Rs 120 ka bik jayega.

Hisab wo khud bol kar sunata hai, kyunke dopehar se pehle sau baar sunata hai. Ek par Rs 30. Doosre par Rs 45. Har packet par pandrah rupay zyada aap ki jeb mein. Phir wo chup ho kar aap ka muh dekhne lagta hai, aur yehi uske kaam ka sab se mazboot hissa hai.

Faisla chalis second ka hai aur chalta baarah mahine hai. Ek baar haan kahein to ek carton aa jata hai. Do baar haan kahein to sasti line ne wo aankh ki seedh wali jagah le li jo mashhoor brand ki thi, aur jo customer mashhoor brand ke liye aaya tha usay wahan ek anjaan packet mila.

Koi packet ghalat nahin. Ghalat yeh hai ke faisla us akele number par ho jo salesman ne aap ke saamne rakha.

Fi packet margin par faisla karna ghalti hai

Fi packet Rs 15 ka faida asli faida hai. Bas mukammal nahin, kyunke wo yeh nahin batata ke packet kitne bikenge.

Dukan ka paisa dher nahin, pehiya hota hai. Wohi Rs 6,000 lagte hain, bikte hain, wapas aate hain aur dobara lag jate hain, aur har chakkar par margin milta hai. To do packet ke darmiyan faisla margin nahin karta. Faisla margin ko is se zarb de kar hota hai ke saal mein wo paisa kitni baar ghoom kar aata hai.

Mota margin jo chaar mahine shelf par para rahe, saal mein teen chakkar lagata hai. Patla margin jo teen hafton mein khatam ho jaye, satrah ke qareeb lagata hai. Yeh farq itna bara hai ke Rs 15 ko poora nigal jata hai.

Farz karein aap Rs 6,000 shelf ka paisa ek ya doosre packet par lagate hain

Sasta packet: Rs 75 ka parta hai, Rs 120 ka bikta haiRs 45 fi packet

Mashhoor packet: Rs 170 ka parta hai, Rs 200 ka bikta haiRs 30 fi packet

Rs 6,000 mein aate hain80 saste ya 35 mashhoor

Sasta wala chaar mahine mein khatam hota haiSaal mein 3 chakkar

Mashhoor wala teen hafton mein khatam hota haiSaal mein 17 chakkar

Saste packet ka saal: 240 biken Rs 45 parRs 10,800

Mashhoor packet ka saal: 595 biken Rs 30 parRs 17,850

Mota margin saal bhar mein kitna le gayaRs 7,050

Yeh farzi raqmein sirf shakal samjhane ke liye hain. Apne do packet isi chaar line se guzarein, jawab aksar khud saaf ho jata hai.

Aakhri do lainein do baar parhein. Jo packet fi packet zyada deta hai wohi saal bhar mein bohat kam deta hai, aur wo bhi utne hi paise par. Yeh hisab saste packet ke saath narmi bhi kar raha hai, kyunke is mein maan liya gaya ke aakhir har packet bik jayega. Aksar bikta nahin. Aakhri pandrah tab tak pare rehte hain jab tak packing purani na lagne lage, aur phir aap unhein lagat par nikal dete hain, jo mote margin ko sifar bana deta hai.

Yehi hisab rate kaise lagayein ke neeche bhi chal raha hai. Rate qeemat ka sirf aadha hissa hai. Doosra aadha raftar hai, aur wohi aadha koi nahin likhta.

Do packet, line ba line

Dono packet ko sirf qeemat ke ilawa baqi cheezon par bhi saath rakh kar dekhein, tasveer badal jati hai.

Ek hi cheez, do packet, saat lainein jin mein asli farq hai

Sasta packetMashhoor brand

Ek packet mein phansa paisaSasta packetAadhe se bhi kam, is liye chhoti raqam mein poori shelf bhar jati haiMashhoor brandDugne se zyada, is liye wohi shelf mehngi parti hai

Ek packet par marginSasta packetZyada, aur salesman sab se pehle yehi batayegaMashhoor brandKam, aur aksar chhape hue rate se bandha hua

Kitni jaldi khatam hota haiSasta packetShuru mein susti, aur agar koi na maange to susti hi rehti haiMashhoor brandBarabar, kyunke log usay maangne hi aate hain

Wapsi aur shikayatSasta packetZyada, aur har ek aap ke counter par aati haiMashhoor brandKam, aur company aksar peeche khari hoti hai

Kya customer naam le kar maangta haiSasta packetNahin, aap ko khud pesh karna aur samjhana parta haiMashhoor brandHaan, isi liye wo khud bik jata hai

Jab kisi ko pasand na aayeSasta packetIlzam aap par, kyunke aap ne mashwara diya thaMashhoor brandIlzam brand par, aap ki dukan par nahin

Kamane ke liye kitni shelf chahiyeSasta packetBohat si, kyunke nazar aayega tabhi chuna jayegaMashhoor brandKam, kyunke log usay khud dhoond lete hain

Sirf ek line saste packet ke haq mein poori tarah jati hai, aur wohi line salesman ne parh kar sunai thi.

Phansay hue paise wali line saste maal ki sab se sachi daleel hai. Rs 6,000 mein assi aate hain ya paintees. Agar mahine bhar ki kharidari ka poora paisa Rs 40,000 hai, to sasta packet aap ko zyada qism ka maal rakhne deta hai, aur jis dukan par maangi hui cheez mil jaye wo us dukan se behtar chalti hai jahan chhe cheezon ke behtareen version to hain magar qismein kam hain. Chhoti jeb range isi tarah khareedti hai.

Aakhri line aap ka shelf plan tay karti hai. Jis packet ko koi naam le kar nahin maangta wo sirf tabhi bikta hai jab nazar aaye, is liye usay kamane ke liye khuli aur roshan jagah chahiye. Jo packet log maangne hi aate hain wo kone se bhi bik jata hai. Saste maal ko patli si patti dein to wo hilega nahin, aur phir aap maal ko bura kahenge jabke buri uski jagah thi.

Do ghaltiyan, aur dono ka kharch

Is masle ke dono siron par ek ek ghalti hai, aur dono alag alag cheez cheenti hain.

Pehli ghalti buri sasti line hai. Sasti nahin, buri. Wo sabun jo jhaag nahin deta, wo bulb jo chhe hafte mein jawab de jata hai, wo packet jiske andar se tasveer jaisa kuch nahin nikalta. Khareedte waqt aap ko koi yeh nahin batata: shikayat company ke pass nahin jati. Shikayat wapas aap ke pass aati hai.

Shaam ke chhe baje, jis khatoon ko aap barson se maal de rahe hain wo bulb counter par rakh kar kehti hai ke gyarah din chala hai. Wo chilla nahin rahi. Yeh us se bhi bura hai. Aap usay doosra bulb pakra dete hain, kyunke purane customer se Rs 120 par behes dukandari ki sab se mehngi behes hai. Kamaya hua Rs 45 bhi gaya aur badle wale packet ke Rs 75 bhi, yani ek wapsi teen packet ka zyada margin kha gayi.

Asal nuqsan us parchi par likha hi nahin hota. Ab wo aap ki baat par dobara yaqeen nahin karegi. Jab wo poochegi ke kaunsa acha hai aur aap bayein taraf ishara karenge, uska haath dayein taraf jayega. Wo mashwara aap ki jama poonji thi, aur aap ne usay Rs 15 fi packet mein kharch kar diya.

Doosri ghalti bilkul ulti hai: aisi shelf jis par sirf mashhoor brand ho aur kuch nahin. Dekhne mein yeh sanjeeda lagti hai, aur khamoshi se logon ko wapas bhej deti hai.

Ek naujawan jeb mein Rs 150 le kar aata hai aur usay cheez usi din chahiye. Aap ki shelf uske saamne Rs 200 rakhti hai aur bas. Wo rate kam karne ko nahin kehta, bas itna keh kar nikal jata hai ke phir aata hoon, aur nukkar wali dukan se Rs 120 wala packet le leta hai. Wahan wo double roti, anday aur chai ka packet bhi utha leta hai jo aap se lene wala tha, kyunke wo paisa haath mein liye khara hai. Rs 200 ki bikri nahin gayi. Poora sauda gaya, aur mumkin hai agla bhi.

Ek qism par faisla kabhi bhi sirf qeemat par nahin hona chahiye, mix jo bhi ho. Wo har cheez jo muh mein jati hai, jild par lagti hai, ya kisi machine ke andar jati hai. Khane peene ki cheezein, dawa, cosmetics, engine oil, cell, bijli ka saman. Wahan kharabi wapsi nahin hoti, nuqsan hoti hai, aur jisay nuqsan pohanchta hai usne wo cheez aap ke kehne par li thi. Un par patla margin lein aur raat ko sukoon se soyein.

Udhaar wala pehlu jise aksar log nahin dekhte

Yeh hissa sirf khate mein nazar aata hai, aur nazar aane mein saal lag jata hai.

Sasti lainein aksar cash par bikti hain. Jo dihari daar customer Rs 120 wala packet chunta hai wo isi liye chunta hai ke uske pass Rs 120 hi hain. Bara udhaar mashhoor brands par khara hota hai, kyunke jo log un par israr karte hain unki mahana aamdani hoti hai, aap ke pass unka chalta hua khata hota hai, aur mahine ke aakhir hisab karne ki aadat.

To aap ki shelf ka mix chupke se aap ke khate ki shakal banata hai. Sasti line zor se chalayein to bikri cash mein ghoomti hai aur udhaar ka total girta hai, magar mahana khate wale customer aahista aahista wahan chale jate hain jahan unki cheez milti hai. Sirf mashhoor brand rakhein to rozana bikri kam ho jati hai, udhaar barhta hai, aur mahine ke aakhir par aap ka zyada paisa doosron ke gharon mein para hota hai.

Dono shaklein ghalat nahin. Ghalat yeh hai ke aap ko pata na ho ke aap kaunsi bana rahe hain. Mix tay karne se pehle ek mahina apni bahi dekhein aur ek saada sawal poochein: jo paisa logon ke zimme baqi hai, us mein se kitna mashhoor brand ki shakal mein bahar gaya? Agar aap ka zyadatar udhaar mehngi lainon par hai, to cash ka masla aap ka intezar kar raha hai.

Sasti line udhaar par bechna dono taraf se bura sauda hai. Wasooli ke imkanat bhi kam aur maal ki sakh bhi kam, aur jab wo cheez shikayat de to aap usi customer se paise maang rahe hote hain jo us cheez se khush nahin. Sasta maal udhaar par sirf un logon ko dein jinki adaigi ki aadat aap jaante hain.

Apni gali parhein, phir mix tay karein

Koi ek usool har dukan par nahin chalta, is liye usool dhoondna chhorein aur apne darwaze ke bahar wali gali parhein.

Aap ke customer kamate kya hain, aur kaise kamate hain? Dihari daar logon ki gali aur tankhwah daar gharanon ki gali ek hi shelf par bilkul alag chalti hai. Wo packet lete hain ya khula tol karate hain? Jo chawal kilo ke hisab se khula leta hai wo bata raha hai ke uske yahan qeemat hukum chalati hai. Wo naam le kar maangte hain ya cheez maangte hain? "Ek shampoo dein" aur "wohi shampoo dein" do alag karobar hain. Aur wo ghar ke liye le rahe hain ya aage bechne ke liye? Jo chhoti dukan aap se le kar gaon mein bechti hai wo har baar sasta packet uthayegi.

Phir isay likh lein, kyunke apne customers ke bare mein aap ka andaza aksar sirf sab se zyada bolne walon ki yaad hota hai. Do hafte tak ek pad par nishan lagayein ke khareedne wale ne naam le kar maanga ya jo aap ne pakraya wo le liya. Bees nishan aap ko saal bhar ke andazon se zyada sikha denge.

Zyadatar dukanon ka jawab sada sa hai, aur wohi durust hai. Dono rakhein. Mashhoor brand ko lungar banayein: poori jagah, aankh ki seedh mein, kabhi khatam nahin. Yehi wajah hai ke ek anjaan aadmi aap par itna bharosa karta hai ke baqi saman bhi le le. Sasta packet uske barabar rakhein, kam jagah mein, us option ki tarah jo aap tab pesh karte hain jab koi rate par thehar jaye. Aap usay zabardasti nahin bech rahe. Aap us sawal ka jawab de rahe hain jo customer apne chehre se pehle hi pooch chuka hai.

Shuruaat ke liye aisa mix bohat si chhoti dukanon par chalta hai: us qism par lage paise ka taqreeban sattar hissa mashhoor lainon par, tees sasti line par. Jahan gali mein qeemat hukum chalati ho, wahan pachas pachas ke qareeb. Jahan customer tankhwah daar hon aur naam le kar maangte hon, wahan assi aur bees.

Phir isay aahista aahista, saboot dekh kar badlein. Agar sasta packet teen hafton mein khatam ho aur koi shikayat na aaye, usay zyada jagah dein. Agar do mahine lage, jagah kam karein. Yeh jaancha tabhi ja sakta hai jab pata ho ke har line ne asal mein kitna diya, aur yehi dukan ka asli nafa nikalne ka poora maqsad hai.

Ek mahine ka test karein, phir haarne wale ko saaf nikalein

Do dukandar sasti line par barson behes kar sakte hain. Ek carton aur tees din yeh behes khatam kar dete hain.

Ek mahine ka test, dobara behes karne se pehle

• Thori si tadaad lein, zyada se zyada ek carton, thok saudah bilkul nahin
• Shelf par ek tay jagah dein aur poora mahina usay na hilayein
• Carton kholne ki tareekh aur us mein packet ki tadaad likh lein
• Har bikne wala packet likhein, aur yeh bhi ke customer ko manana para ya nahin
• Har wapsi, shikayat aur muft badal kar dena wajah ke saath likhein
• Likhein ke kitne khareedne wale doosri baar wapas aaye
• Tees din baad bacha hua ginein aur saal ke asli chakkar nikalein

Shelf par tay jagah wo hissa hai jo sab chhor dete hain, aur wohi test kharab karta hai. Ek mahine mein packet teen baar hilayein to aap ne bas itna seekha ke hilti hui cheez nahin bikti.

Yeh likhna ke customer ko manana para ya nahin, us list ki sab se kaam ki line hai. Jo packet aap ko bech kar dena para wo hamesha aap ko wahan khara maangega. Jo packet koi khud utha kar le gaya us line ka mustaqbil hai. In dono ko alag alag ginein warna total aap se jhoot bolega.

Har wapsi wajah ke saath likhein. Chalis mein se teen wapsi wali line chhor deni chahiye, margin chahe jitna mota ho, kyunke wo teen log aap ki dukan se yeh samajh kar nikle ke aap ne unhein bura maal diya.

Agar wo test haar jaye to usay nikalein magar nuqsan apne sar na lein, aur usay na bikne wale maal ka hissa na banne dein. Pehle usay chalne dein: dobara order rokein aur shelf ko poore rate par khali hone dein, is se aksar aadha nikal jata hai. Jo bache usay do hafte ke liye counter par le aayein jahan log bin socha samjha uthate hain. Bacha hua tail kisi tez bikne wali cheez ke saath baandh dein, jori par thori si bachat, taake susti cheez tez cheez ke saath nikal jaye. Us ke baad bhi jo bache wo salesman ke agle chakkar par usay wapas, aur isi liye yeh baat ke aap khareedte kis se hain ek saude se zyada ahem hai, jaisa ek supplier ya kai supplier mein bataya gaya hai. Jo supplier susti line wapas na le, uski nayi lainein bhi mana kar dein.

Ek aadat in sab se zyada qeemti hai. Har cheez ke saamne uska kharid rate likhein, taake jo margin aap tol rahe hain wo asli ho aur dobara order par rate ki tabdeeli chupke se na guzar jaye. Wasoolo har cheez ka kharid rate, bikri rate aur mojooda tadaad rakhta hai, aur uska nafa wala safha batata hai ke har line ne asal mein kitna diya, aur isi tarah shelf ka mix raye ke bajaye saboot par tay hota hai. Register bhi yehi kaam karta hai, bas likha kahin hona chahiye. Thok ka sauda karne se pehle thok mein lein ya thora thora bhi ek baar dekh lein.

Aam sawalat

Saste packet ka margin bohat behtar hai. Yeh kafi kyun nahin?

Kyunke margin fi packet hota hai aur aap ka paisa fi packet nahin hota. Wohi Rs 6,000 chhota margin saal mein satrah baar kama sakta hai ya bara margin teen baar, aur satrah chhoti jeetein teen bari jeeton se aage nikal jati hain. Muqabla karne se pehle margin ko saal ke chakkaron se zarb dein.

Anjaan brand ko bechne se pehle kaise parkhoon?

Ek carton lein, thok ka sauda hargiz nahin, aur pehle mahine ko kharidari ke bajaye test samjhein. Salesman se poochein ke ilaqe mein aur kaun rakhta hai, phir un ki shelf khud ja kar dekhein, kyunke do gali door para hua mitti wala display sab kuch bata deta hai.

Customer sasti cheez ki shikayat kare to kya muft badal kar doon?

Purane customer ke liye haan, aur foran, kyunke behes har baar cheez se mehngi parti hai. Cheez wapas lein, doosri ya uska paisa pakrayein, aur wapsi wajah ke saath likh lein. Phir wohi likhai le kar salesman ke pass jayein aur nuqsan uthane ko kahein, sanjeeda supplier uthata hai.

Kya khane ki cheezein aur dawa bhi sasti rakhoon?

Nahin. Jo cheez muh mein jaye, jild par lage, ya machine ke andar jaye uska faisla sirf qeemat par nahin hota. Wahan kharabi wapsi nahin, nuqsan hoti hai, aur wo us shakhs ka hai jisne aap ke kehne par li thi. Saste tajurbe balti, brush aur stationery tak rakhein.

Mere customer sirf mashhoor brand maangte hain. Sasti line ki zaroorat hai?

Phir bhi ek patli si rakhein, kyunke kam paise wala customer batata nahin ke wo ja raha hai. Wo bas chala jata hai aur apna baqi sauda bhi saath le jata hai. Ek do packet kafi hain, doosre option ki jagah par. Teen mahine mein na hile to chhor dein.

Kul paise mein se kitna sasti lainon par hona chahiye?

Us qism par lage har sau mein se tees se shuru karein, aur baqi shelf ka record tay karne dein. Jahan qeemat hukum chalati ho wahan aadha aadha bhi chalta hai. Jahan log naam le kar maangte hon wahan bees ke qareeb. Number se zyada ahem yeh hai ke usay dobara jaancha jaye.