Zyada qisam ka maal ya chand cheezon ka zyada stock?

Koi bhi har jagah nahin jeetta. Jis dukan ke saamne se log guzarte hain woh qisam chunti hai, taake rukne wale ko kuch na kuch mil jaye. Jis dukan par log jaan boojh kar aate hain woh gehrai chunti hai, taake purana customer kabhi khali haath na jaye. Aap ki gali aap se pehle faisla kar chuki hoti hai.

Ek jaisi shelf, do bilkul alag dukanein

Ek hi sarak par do dukanein, ek jitni bari, stock mein ek jitna paisa laga hua.

Pehli har cheez thori thori rakhti hai. Chaar qisam ka sabun, do brand ki chai, ek ek packet un barah cheezon ka jinhein log kam hi maangte hain. Guzarne wala taqreeban kisi bhi cheez ke liye ruk sakta hai aur usay us ki koi na koi shakal mil hi jayegi.

Doosri chauthai qisam rakhti hai aur chaar guna gehrai. Chai ke do brand magar dono ka poora case, ek sabun magar woh kabhi khatam nahin hota, aur woh chhe cheezein jo yeh gali waqai khareedti hai, theek se lagi hui.

Dono dukanein masroof lagti hain, aur dono ki kamai bohat alag hoti hai, kyunke woh do alag karobar chala rahe hain jin ka maal ittefaqan mil jul jata hai.

Har ek aap ke paise ke saath asal mein kya kar rahi hai

Shelf ke neeche yeh faisla is bare mein hai ke aap ka chalta hua paisa kahan para hai aur kitni tezi se wapas aata hai.

Har intikhab aap ki dukan ke saath kya karta hai

Har cheez thori thoriChand cheezein khoob

Kis ke liye theek haiHar cheez thori thoriGuzarne wale log jo apni us waqt ki zaroorat par ruk jate hain.Chand cheezein khoobWoh log jo ghar se aap hi ki dukan aane ke irade se nikalte hain.

Kharid ka rateHar cheez thori thoriBohat si lineon ki thori miqdar, is liye kisi par behtareen rate shazo nadir.Chand cheezein khoobChand lineon ke poore case, behtar rate aur supplier ke kam chakkar.

Khatam ho janaHar cheez thori thoriMusalsal hota hai, aur har baar ek chhoti bikri jati hai.Chand cheezein khoobAhem lineon par kam, aur purane customer isi par takiya karte hain.

Roz ka kaamHar cheez thori thoriBohat si cheezein ginni, dekhni aur thori thori dobara mangwani parti hain.Chand cheezein khoobKam linein dekhni hoti hain, is liye chalne wali cheez saaf nazar aati hai.

Aap ka paisa kahan para haiHar cheez thori thoriSust cheezon mein bikhra hua, is liye bara hissa khara rehta hai.Chand cheezein khoobTez cheezon mein jama, is liye wohi paisa zyada baar ghoomta hai.

Aakhri line dhyan se parhein, kyunke zyadatar dukanon ka faisla wohi karti hai. Qisam aap ka paisa bohat si sust cheezon mein bikher deti hai, is liye har lamhe us ka bara hissa khara rehta hai. Gehrai usay kam cheezon mein jama karti hai jo tezi se chalti hain, is liye wohi paisa usi arse mein zyada baar ghoom leta hai.

Jo paisa saal mein chaar baar ghoomta hai woh aap ko chaar munafe deta hai. Wohi paisa barah packeton mein para ho jin mein se har ek saal mein do baar bikta ho to bohat kam deta hai, chahe shelf kitni hi shandar lage. Baqi har baat ke neeche yehi hisab hai, aur yehi hisab dukan ka asli nafa mein bhi hai.

Magar sirf ghoomna hi sab kuch nahin, aur isi liye gehrai seedhi seedhi nahin jeet jati.

Qisam kab zyada kamati hai

Qisam us se zyada baar sahi jawab hoti hai jitna ghoomne wali dalil se lagta hai, aur teen suraton mein woh saaf jeetti hai.

Pehli guzargah wali jagah hai. Agar aap ke customer woh log hain jo kaheen aur ja rahe hote hain, to woh us cheez ke liye rukte hain jis ki us waqt zaroorat par jaye, aur woh zaroorat ka andaza nahin lagaya ja sakta. Bus stop par, mukhya sarak par, school ke gate ke paas: in ke liye sab ke liye kuch hona kisi ek cheez ka bohat sa hone se behtar hai.

Doosri yeh ke aas paas sirf aap hi ki dukan ho. Agar agli dukan chal kar jane ki doori par hai to aap kisi ek cheez par moqabla nahin kar rahe; aap us chalne ki takleef se moqabla kar rahe hain. Jo line aap nahin rakhte woh kisi ko ek baar chal kar jane ki wajah deti hai, aur ek baar chal kar chala gaya to shayad wapas na aaye.

Teesri woh customer hain jo ek saath poori tokri khareedte hain. Jo ghar apna poora sauda kar raha hai usay behtareen chai nahin chahiye; usay chai, sabun, tel, maachis aur cheeni ek hi jagah se chahiyein. Do cheezein na milein to woh baqi sauda kaheen aur mukammal karte hain, aur aap ki gayi hui bikri woh ek cheez nahin, poori tokri hoti hai.

Teenon suraton mein woh cheez jo do maheene shelf par pari rahi, asal mein murda stock nahin thi; woh us aadmi ke aane ki wajah thi jis ne saath chhe aur cheezein khareedein. Qisam ke haq mein sab se mazboot dalil yehi hai, aur yeh sachi hai.

Gehrai kab zyada kamati hai

Gehrai wahan jeetti hai jahan log ittefaq se pohanchne ki bajaye jaan boojh kar aap ki dukan chunte hain.

Agar customer aap ke paas aane ka faisla karte hain to stock ka khatam hona sab se buri baat hai, kyunke woh wohi wajah tor deti hai jis ki khatir woh do dukanein chhor kar aaye the. Jis purane customer ko us ki hamesha wali cheez do baar na mile woh doosri dukan aazma leta hai, aur maal aa jane ke baad bhi shayad wapas na aaye. Gehrai wohi tareeqa hai jis se aap woh wada nibhate hain jis par aap ke purane customer takiya kiye baithe hain.

Gehrai kharid bhi behtar karti hai. Teen lineon ke teen teen packet lene ki bajaye ek line ka poora case lena aap ko behtar rate, kam chakkar aur aisa supplier deta hai jo aap ka phone uthata hai, aur yeh bachat ek baar ki nahin, mustaqil hoti hai. Bara khareedne aur baar baar khareedne ka poora tawazun maal thok mein lein ya thora thora mein hai, aur behtar rate mumkin hi gehrai se hota hai.

Aur gehrai chalane mein bhi aasan hai. Kam linein matlab kam ginti, kam tareekhein dekhni, kam jagah zaya, aur saaf nazara ke bik kya raha hai. Zyadatar dukandar kam aank te hain ke un ka kitna din us lambi dum mein jata hai jo taqreeban kuch nahin deti.

Ek shelf ka hisab

Dono ko ek jitne paise aur ek jitni jagah par saath rakh dein to farq raaye ka mamla nahin rehta.

Farz karein dono dukanon ka Rs 200,000 stock mein para hai

Chaurhi shelf: paisa saal mein teen baar ghoomta haiRs 600,000 ki bikri

Gehri shelf: paisa saal mein chhe baar ghoomta haiRs 1,200,000 ki bikri

Har bikri par ek jaisa munafa maan kar12%

Chaurhi shelf saal bhar mein kya kamati haiRs 72,000

Gehri shelf usi paise par kya kamati haiRs 144,000

Beech wala number thora ruk kar dekhne wala hai. Do dukanein jin ke stock ka paisa bilkul barabar hai, maheene ke aakhir mein alag alag kamai par khatam ho sakti hain, sirf is wajah se ke woh paisa kitni baar ghooma. Us moqable mein na behtar qeemat thi, na behtar customer, na zyada mehnat.

Magar dekhein ke woh number kya nahin dikha sakta: woh customer jo qisam wali dukan mein ek ajeeb si cheez ke liye aaye the aur saath poori tokri le gaye. Woh asar sachcha hai aur ghoomne ke hisab mein nazar nahin aata, aur bilkul isi liye yeh faisla sirf hisab se nahin kiya ja sakta.

Zyadatar dukanon ko dono chahiyein, ek soch samajh kar bani nisbat mein

Chhoti dukan ke liye imandarana jawab yeh nahin ke ek chunein ya doosra. Jawab nisbat ka faisla hai, jo ittefaq se nahin, jaan boojh kar kiya jaye.

Woh shelf jo dono raste jaan boojh kar chalati hai

• Oopar wala group: jo linein gali sab se zyada khareedti hai, kabhi khatam nahin
• Beech wala group: theek chalne wali linein, ek hafte ki gunjaish ke saath
• Lambi dum: ek ek packet, aur bikne tak dobara nahin mangwana
• Naam wale istisna: woh sust linein jo un customeron ke liye hain jinhein aap gina sakte hain
• Stock ke paise ka ek hissa oopar wale group ko dobara bharne ke liye khali
• Har mausam ek jaiza: kya oopar aaya, kya khamoshi se kamana chhor gaya

Taqreeban har dukan yeh ghalti karti hai ke woh nisbat kabhi chuni hi nahin jati; woh bas ban jati hai. Koi salesman ek line aazmane par raazi kar leta hai, kisi ne ek baar kuch maanga to aap ne mangwa liya, kisi supplier ne sauda de diya, aur do saal baad aap ka aadha paisa un cheezon mein hai jinhein rakhne ka aap ne faisla hi nahin kiya tha. Us shelf ko kisi ne baith kar chuna hi nahin.

To usay ek baar chun lein. Motay taur par tay karein ke stock ke paise ka kitna hissa un lineon ka hai jo waqai kamati hain, aur baqi qisam ko ek ek packet tak rokein. Jis dukan mein oopar wala group hamesha mojood ho aur lambi dum jaan boojh kar patli ho, woh ek hi waqt mein dono raste chala rahi hai, iraade ke saath.

Aur usay dobara dekhte rahein. Jin lineon ki gehrai banti hai woh waqt ke saath badalti hain, aur us par nazar sirf is se parti hai ke asal mein bika kya, na ke yeh ke ahem kya lagta hai. Jo linein khamoshi se kamana chhor deti hain un par na bikne wala maal mein baat hai, aur woh aksar wohi purani pasandeeda linein hoti hain jinhein kisi ne neeche nahin kiya.

Teen sawal jo aap ki dukan ke liye faisla kar dete hain

Dono muaqif par aam behas karne ki bajaye apni gali ke bare mein teen sawal ka jawab dein. Woh kisi bhi usool se jaldi faisla kar dete hain.

Pehla yeh ke aap ke customer pohanchte kaise hain. Ek ghanta apne darwaze par khare ho kar dekhein. Agar zyadatar log kaheen aur jate hue guzar rahe hain aur dil chahne par ruk jate hain, to aap qisam wali dukan hain chahe aap ko pasand ho ya na ho, kyunke dil chahne wali kharid ka andaza nahin lagta aur aap usay gehrai mein nahin dhal sakte. Agar zyadatar log ghar se aap hi ke paas aane ke irade se nikalte hain to aap gehrai wali dukan hain, aur stock ka khatam hona hi aap ka asli dushman hai.

Doosra yeh ke aap ke sab se qareeb wali dukan kya karti hai. Ek gali mein do dukanein jin ki shelfein ek jaisi hon, ek hi gali ka kaam baant rahi hain aur dono aadha kama rahi hain. Agar barabar wali dukan chaurhi aur halki hai to woh jagah lena ke chhe ahem cheezein hamesha miqdar mein mojood hon, aisi jagah hai jise koi jaldi nahin cheen sakta. Agar woh chand lineon mein gehri hai to us ke chhore hue khaali khane aap ke hain, aur unhein bharna aam taur par sasta hota hai.

Teesra yeh ke aap ka paisa kya bardasht kar sakta hai. Gehrai ko har line par zyada paisa chahiye aur woh jald wapas karti hai; qisam ko har line par kam chahiye aur woh sust wapas karti hai. Jis dukan ke paas chalta hua paisa kam ho woh aksar kisi bhi cheez mein sachi gehrai nahin rakh sakti, aur imandarana pehla qadam yeh hai ke kuch bhi tay karne se pehle shelf ki sab se sust chauthai se paisa nikala jaye.

In teenon ka jawab de dein to faisla aksar khud ho jata hai, aur woh do gali chhor kar wali dukan jaisa nahin hoga. Yeh normal hai. Ghalti woh shelf naqal karna hai jo kisi aur darwaze ke liye banayi gayi thi.

Doosre sawal par ek tanbeeh. Parosi ki cheez ba cheez naqal karna mehfooz lagta hai aur is fehrist ki sab se mehngi aadat hai, kyunke is se dono dukanein ek hi dukan ban jati hain aur moqable ke liye sirf rate bachta hai, jis par dukan mein rate kaise lagayein mein baat hai.

Ek se doosri taraf customer khoye bagair kaise jayein

Agar aap ne tay kar liya hai ke qisam zyada ho gayi hai, to usay ek hafte mein saaf na karein. Achanak khali shelf aap ke customeron ko bata deti hai ke dukan mein kuch gar bar hai.

Aahista aahista aur ek hi simt mein badlein. Sust cheez khatam ho jaye to usay dobara mangwayein hi nahin, aur woh paisa us line ki gehrai mein lagayein jo pehle se kama rahi hai. Aise badalti shelf par kisi ki nazar nahin parti.

Jo cheezein khud khatam nahin hongi, un par intezar karne ki bajaye chalne wala rate laga dein. Aaj khula hua paisa woh stock khareedta hai jo baqi saal kamata hai; wohi paisa gyara na chahe gaye packeton mein jama rahe to kuch nahin kamata, aur kam rate par bechne ki takleef ek aur saal tak na dekhne ki takleef se chhoti hai.

Istisna imandari se rakhein. Do teen sust cheezein aisi hongi jo aap khas customeron ki wajah se rakhte hain, aur yeh acha faisla hai bashart ke aap ko maloom ho ke aap yeh faisla kar rahe hain. Jo acha faisla nahin woh chalees sust cheezein is liye rakhna ke har ek alag alag kisi na kisi ke aane ki wajah lagti hai.

Aage ke hafton mein nateeja dekhein, mansoobe par bharosa na karein. Agar inkar bohat barh jayein to aap ne zyada kaat diya aur qisam aap ke khayal se zyada kaam kar rahi thi. Agar na barhein to aap ne woh paisa khol liya jo kuch nahin kar raha tha, aur kisi bhi dukan ke liye stock ka sab se sasta zariya yehi hai.

Aam sawalat

Kaise pata karoon ke meri kaun si cheezein gehrai ke laaiq hain?

Woh dekhein jo bika, woh nahin jo aap ko bikta yaad hai. Pichhle ek do maheene lein, cheezein us tarteeb mein likhein ke kitni baar chaleen, aur oopar wala group aam taur par sab ki tawaqqo se chhota nikalta hai. Yehi woh linein hain jo kabhi khatam nahin honi chahiyein. Un se neeche sab kuch qisam hai, aur qisam us waqt tak ek packet gehri rehni chahiye jab tak woh khud kuch aur sabit na kar de.

Mera supplier sirf case mein deta hai. Kya is se mujhe gehrai par majboor hona parega?

Woh us taraf dhakelta hai, aur yeh hamesha bura nahin, magar yeh faisla hona chahiye, khud ba khud hone wali baat nahin. Jis line par aap ko yaqeen hai us ka case theek hai. Jo cheez abhi aazmani hai us ke liye toota hua case maangein chahe rate bura ho, ya apni gali ke kisi doosre dukandar ke saath aadha aadha kar lein. Ghair aazmayi cheez ka poora case lena wohi tareeqa hai jis se shelf aise stock se bhar jati hai jo kisi ne chuna hi nahin.

Kya naye customer laane ke liye zyada qisam behtar hai?

Guzarne wale kaam ke liye aam taur par haan, kyunke ajnabi us cheez ke liye rukta hai jis ki us waqt zaroorat ho aur usay wapas laane wali koi wafadari nahin hoti. Jis dukan ko log jaan boojh kar chunte hain wahan gehrai zyada kaam karti hai, kyunke bharose ke saath mojood hona hi pehle chakkar ko aadat banata hai. Apni dukan ke liye jawab dene se pehle imandari se dekhein ke aap ke customer aate kahan se hain.

Woh cheezein jo main sirf ek ghar ki wajah se rakhta hoon?

Agar woh ghar is laaiq hai to rakhein, aur saaf rahein ke aap yeh kar rahe hain. Kaam ka sawal yeh hai ke woh ghar aap ke saath kul kitna kharch karta hai, na ke woh ek cheez kitna kamati hai. Jahan jawab bari baaqaida tokri ho, wahan woh ajeeb si cheez sasti zamanat hai. Jahan jawab maheene ka ek packet ho, wahan woh faisla nahin, aadat hai.

Nayi dukan chaurhi shuru kare ya gehri?

Us se chaurhi shuru karein jitni par aap khatam karna chahte hain, kyunke aap ko abhi maloom nahin ke aap ki gali kya khareedti hai, aur har cheez ek tajurba hai. Pehle chand maheene bohat si cheezein thori thori lein, likhein ke kya chala aur log kya maangte rahe, aur phir sakhti se kaat dein. Woh pehla arsa aap ko apne customeron ke bare mein sab se sasti maloomat deta hai, aur agar aap us se pehle hi gehra khareed lein to woh zaya ho jata hai.

Agar meri dukan bohat chhoti ho to kya farq parta hai?

Farq zyada parta hai. Chhoti dukan qisam par nahin jeet sakti, kyunke koi na koi hamesha zyada rakhega, is liye jeetne wali jagah aam taur par yeh hai ke chand aisi cheezon par bharose ke laaiq behtareen hua jaye jo logon ko aksar chahiyein. Woh group chunein jo kabhi khatam nahin hoga, usay waqai bhara rakhein, aur baqi ko patla rehne dein. Jis chhoti shelf par zaroorat ki cheezein hamesha hon woh us chhoti shelf se behtar hai jis par har cheez ek hai aur ahem cheezein ek bhi nahin.