Jo cheezein aap lagat se kam par bech rahe hain

Aisa tab hota hai jab kharid barh jaye aur counter ka rate wahin khara rahe. Jo packet Rs 82 ka tha ab Rs 97 ka hai, kiraya Rs 3 aur jorta hai, aur aap ab bhi Rs 95 par bech rahe hain. Kuch ghalat nahin lagta, aur har bikri dukan se paisa nikal leti hai.

Imandar dukan nuqsan par bechna kaise shuru karti hai

Koi yeh faisla nahin karta. Yeh chand bilkul maqool lamhon se guzar kar aata hai, aur isi liye barson zinda rehta hai.

Aap ne rate us waqt lagaya tha jab cheez pehli baar kharidi thi, aur woh achha rate tha. Phir supplier ki qeemat do martaba, alag alag chakkaron par, chand rupay khisak gayi. In mein se koi izafa itna bara nahin tha ke tees line wale bill par nazar aa jaye.

Doosri taraf shelf ka rate wahin khara raha, kyunke rate dobara likhna kisi ko pasand nahin aur customeron ko waise bhi purana number yaad hota hai. Aur cheez bikti rahi, jo is baat ka sabooot lagta raha ke rate theek hai.

Poora nizam yehi hai. Ek rate jo kabhi durust tha, ek lagat jo khamoshi se hili, aur un dono ke darmiyan woh faasla jise koi dekh hi nahin raha tha. Tezi se bikne wali cheezein sab se zyada mutasir hoti hain, kyunke jo cheez tezi se bikti hai woh aap baar baar kharidte hain, is liye us ki lagat shelf par pari har doosri cheez se zyada badalti hai.

Woh hisab jo qareeb qareeb koi nahin karta

Ek packet ko theek se hisab mein daalein, un hisson samet jo log chhor dete hain.

Farz karein ek tezi se bikne wala packet jis ka rate kabhi nahin badla

Shuru mein supplier ko kitna diyaRs 82

Ab us ka kitna dena parta haiRs 97

Har packet par kiraya aur toot phootRs 3

Har packet par aap ki asal lagatRs 100

Counter ka rate, jyun ka tyunRs 95

Har bikne wale packet par nuqsan, hafte mein 40 baarHafte ke Rs 200 gaye

Dekhein ke woh Rs 3 kahan se aaye. Kiraya, uthai, aur har carton mein aane wale do kharab packet, yeh sab us cheez ko shelf tak pohanchane ke asal kharche hain, aur qareeb qareeb koi bhi inhein kharid ke rate mein nahin jorta. Akele yeh chhote hain, aur patle munafe wale maal par yehi kamane aur khone ka farq hote hain.

Phir aakhri line dekhein. Hafte ke chalees packet achhi bhali chalti hui cheez hai, aur woh khamoshi se har hafte dukan se Rs 200 nikal rahi hai. Saal bhar mein yeh sanjeeda raqam ban jati hai, aur woh bhi us maal se jise dukan mein har koi behtareen bikne wali cheez kahega.

Isi liye kabhi kabhi dukan par rush hota hai aur mahine ke aakhir mein paisa nahin hota. Rush bhi asli hai aur khaali hath hona bhi, aur dono ka taalluq theek isi qism ki line se hai. Agar aap ka munafa bikri ke mutabiq kabhi nahin banta to dukan ka asli nafa nikalne ka tareeqa wahan se shuru karna chahiye.

Nuqsan chhupne ki chhe jaghein

Shakal pehchan lein to yeh jaldi mil jate hain.

Lagat se kam rate aam taur par kahan chhupta hai

• Supplier ka rate jo do chakkaron ke darmiyan khamoshi se barh gaya
• Woh scheme jis mein packet chhota hua, qeemat nahin
• Kiraya, uthai aur toot phoot jo kabhi jama hi nahin ki gayi
• Thok ka rate us shakhs ko jo do piece le raha hai
• Shelf par purana rate jo kisi ne dobara nahin likha
• Round karne ki aadat jo hamesha neeche ki taraf jati hai

Scheme wali baat par khaas dhyan chahiye kyunke woh sab se aasani se nikal jati hai. Supplier qeemat wohi rakhta hai magar packet 500 gram se 450 gram kar deta hai, aur aap ka fi packet rate wohi rehta hai, is liye lagta hai kuch hua hi nahin. Haqeeqat mein jo cheez aap bech rahe hain us ki fi unit lagat daswan hissa barh chuki hai.

Thok wale rate ki ghalti un dukanon mein sab se aam hai jahan dono qism ke customer aate hain. Koi do piece leta hai aur thok ka rate maangta hai, aap bahes se bachne ke liye de dete hain, aur jo rai'ayat aap ne bees piece lene wale ke liye banayi thi woh do piece lene wale ko ja rahi hai. In do raton ko imandari se alag rakhna apne aap mein ek hunar hai, aur ek hi cheez ke do rate mein poora tareeqa mojood hai.

Round karne ki aadat par bhi ek lamha khud ko dekhna chahiye. Rs 97 Rs 95 banta hai, Rs 100 kabhi nahin. Din bhar, patle munafe wale maal par, yeh aadat akele chhoti dukan ki zyadatar kamai kha jati hai.

Hafte ke das minute mein pakar lein

Poora stock ginne ki zaroorat nahin. Aisi aadat chahiye jo itni chhoti ho ke aap us par waqai qaim reh sakein.

Hafte ke das minute jo isay waqt par pakar lete hain

1. 1Maal aate hi kharid ka rate wahin likh leinDukan band karte waqt yaddasht se nahin. Bill sirf ek baar aap ke haath mein hota hai, aur yehi wahid lamha hai jab number yaqeeni hota hai.
2. 2Naya bill pichle bill ke saamne rakh kar dekheinDo bill saamne rakh kar do minute mein har barha hua rate mil jata hai. Supplier izafe ka elan kam hi karte hain, beimani se nahin, balke is liye ke ek rupay ka elan koi nahin karta.
3. 3Jis cheez ka rate hila ho us ka shelf wala rate dobara dekheinLagat badalne aur rate badalne ke darmiyan wali khali jagah hi poore nuqsan ka ghar hai. Usay usi din band karein, jab tak wajah yaad hai.
4. 4Sab se tez chalne wali das cheezein chunein aur sirf unhein dekheinSusti se bikne wali cheez par nuqsan thora hota hai; wohi nuqsan us cheez par jo hafte mein chalees baar bikti hai asal paisa hai. Wahin dekhein jahan bikri hai.

Pehla qadam wohi hai jo baqi sab ko mumkin banata hai. Maal aate hi kharid ka rate likh lein, jab bill aap ke haath mein hai. Dukan band karte waqt yaddasht kaafi nahin, kyunke aap ko woh raqam yaad rahegi jis ki tawaqqo thi, woh nahin jo ada ki.

Agar aap ka stock app mein hai to yeh qareeb qareeb khud ba khud ho jata hai. Wasoolo har cheez ke saath us ka kharid rate rakhta hai, is liye naye rate par stock daalte hi tabdeeli aap ke saamne aa jati hai, bill mein dabi nahin rehti, aur munafe ka safha dikhata hai ke har line asal mein kya kama rahi hai, woh nahin jo aap samajh rahe hain.

Doosra qadam sab se zyada paisa bachata hai. Har supplier ka pichla bill sambhal kar naye bill ke saath rakh lein. Supplier kuch chhupa nahin rahe; un ke liye ek rupay ka elan karne layak nahin hota, aur aap ke liye us par nazar rakhna bohat qeemti hai. Yehi woh mauqa bhi hai jab dekh lein ke udhaar par kharidna cash se mehnga to nahin par raha, jis ka poora tanaazur supplier se udhaar par maal lene mein mojood hai.

Jo cheezein mil jayein un ka kya karna hai

Ek cheez mil jana koi aafat nahin. Us ka hal aam taur par seedha hota hai, aur raaste sirf chaar hain.

Rate barha dein. Zyadatar cheezon par yeh theek hai, khaas taur par jab izafa thora ho aur poora bazaar hil chuka ho. Yeh khamoshi se karein, shelf par, bina kisi elan ke, aur bohat kam log kuch kahenge.

Packet badal dein. Agar aap ke customer kisi jaane pehchane number se juday hue hain to usi qeemat par thori kam miqdar bechein, bajaye is ke ke usi miqdar ke liye bara number maangein. Kharidar aksar isay zyada aasani se qubool karte hain aur cheez shelf par bani rehti hai.

Supplier ya packing badal dein. Kabhi wohi maal kisi doosri jagah se ya bare carton mein chalne wali lagat par mil jata hai, aur masla counter ke rate ko haath lagaye bagair khatam ho jata hai. Nayi cheez ka rate kaise lagana hai, is par dukan mein rate kaise lagayein mein poori baat hai.

Ya us cheez ko rakhna hi chhor dein. Jo cheez us qeemat par nahin kama sakti jo aap ke customer denge, woh maal nahin, aadat hai, aur usay chhorna cash bhi khali karta hai aur shelf bhi, bilkul usi tarah jaise na bikne wala maal nikalna.

Lagat se kam par bechna kab durust faisla hota hai

Nuqsan par bechne ki asli wajuhat bhi hoti hain, aur unhein naam le kar kehna zaroori hai taake woh laparwahi se alag pehchani ja sakein.

Aakhir ke qareeb pohanchte maal ko nikalna un mein se ek hai. Jo packet jald kharab hone wala hai woh utne ka hai jitna aaj koi dene ko tayyar hai, aur poore rate ka intezar aksar us par khatam hota hai ke woh kisi qeemat ka nahin rehta.

Doosri wajah ek jaane pehchane maal se log kheenchna hai, aur har bazaar mein dukanein yeh karti hain. Ek cheez jis ka rate sab poochte hain, aisi qeemat par bike jis mein mushkil se kuch bachta ho, aise customer laati hai jo chaar aur cheezein aam rate par kharid lete hain. Yeh ek faisla hai, aur yeh chalta hai, bashart ke aap ko maloom ho ke woh cheez kaunsi hai aur us ka kharch kitna hai.

In dono aur bhool wale nuqsan ka farq sirf ilm ka hai. Jo nuqsan aap ne chuna us ka maqsad bhi hota hai aur hadd bhi; jo nuqsan aap ne dekha hi nahin us ke paas na maqsad hai na hadd, aur woh us waqt tak khamoshi se barhta rehta hai jab tak cheez bikti rehti hai.

Aam sawalat

Kya har cheez ki lagat mein kiraya aur toot phoot jorni chahiye?

Patle munafe wale maal par zaroor, kyunke wahin yeh chand rupay tay karte hain ke kuch bacha bhi ya nahin. Amli tareeqa yeh hai ke poori delivery lein, kiraya aur kharab hone wale piece bill ke total mein joren, aur nikalein ke yeh kitne fisad ka izafa banta hai, phir wohi fisad poore load par laga dein. Yeh har line ke liye bilkul theek nahin hoga, magar is se kaheen zyada sach ke qareeb hai ke in kharchon ko mojood hi na maana jaye.

Mere customer barha hua rate qubool nahin karenge. Phir kya karun?

Is khayal ko qubool karne se pehle usay aazma lein, kyunke yeh aksar un ke zehen se zyada aap ke zehen mein mazboot hota hai. Rozmarra maal par zyadatar izafe bina kisi tabsare ke guzar jate hain, khaas taur par jab poora bazaar hil chuka ho aur logon ko woh kahin aur bhi nazar aa raha ho. Agar koi cheez waqai barhi hui qeemat nahin utha sakti to faisla chhote packet, doosre supplier ya usay na rakhne ke darmiyan hai, magar sirf is liye nuqsan par bechte na rahein ke baat karna mushkil lagta hai.

Agar maine kabhi kharid ka rate likha hi nahin to ab kaise maloom karun?

Purani tareekh dobara banane ke bajaye agli delivery se shuru karein. Maal aate waqt har line ka rate likhein, aur ek kharidari ke chakkar ke andar aap ke paas har us cheez ki asal lagat aa jayegi jo aap baqaidgi se bechte hain. Sab se ahem das cheezon ke liye aap seedha supplier se bhi pooch sakte hain ke aaj woh aap se kya le raha hai; ek phone call mein baat tay ho jati hai.

Kya ek cheez par thora sa nuqsan fikr karne layak hai?

Yeh poori tarah is par hai ke woh kitni baar bikti hai, is liye pehle bikri ki miqdar dekhni chahiye. Jo cheez hafte mein do baar bikti ho us par ek rupay ka nuqsan waqai tawajjo ke layak nahin. Wohi rupya us cheez par jo hafte mein pachaas baar bikti hai asal surakh hai, aur jo cheezein pachaas baar bikti hain theek unhi ki lagat sab se zyada hilti hai, is liye aap ka qareeb qareeb saara waqt unhi ko dekhne mein lagna chahiye.

Kya customeron ko batana chahiye ke rate kyun barha?

Sirf tab jab woh poochein, aur phir jawab chhota aur seedha rakhein: supplier ki taraf se lagat barh gayi. Lambi wazahat safai jaisi lagti hai aur bhao ki dawat deti hai, jabke sada jawab baat wahin khatam kar deta hai. Asal madad tasalsul se milti hai, taake jo customer har hafte woh cheez leta hai usay ek saaf tabdeeli nazar aaye, na ke aisa rate jo us din ke aap ke mizaj par lagta ho.

Mera mulazim wohi rate lagata hai jo usay yaad ho. Isay kaise rokun?

Rate aisi jagah rakhein jahan parha ja sake, yaad na karna pare: shelf par, packet par, ya usi app mein jo us ke saamne hai. Mulazimon se hone wali zyadatar rate ki ghaltiyan yaddasht ki hoti hain, faisle nahin, aur har qeemat badalne par yeh barhti hain. Phir ek usool zubani saaf kar dein, ke thok ka rate bina pooche koi nahin dega, kyunke chhoti dukan mein bin socha rai'ayat ka zyadatar hissa isi ek istisna se aata hai.