Dukan ki shakal par kharch karein ya maal par?

Pehle wo sastay kaam theek karein jo aap ki bikri kha rahe hain: roshni, parha jane wala board, aur aisi shelf jo maal dikhaye. Yeh chhote kaam hain aur jaldi paisa lauta dete hain. Baqi paisa us maal mein lagayein jo log pehle se maangte hain. Tile, sheeshe ka counter aur naya furniture sab se aakhir mein.

Rs 60,000 wala sawal

Aap ke paas Rs 60,000 fazil hain jin ki kahin aur zaroorat nahin. Yeh achha masla hai, aur baar baar nahin aata.

Ek awaz kehti hai: dukan banwa lein. Aage rang karayein, dhang ki shelf lagayein, naam wala board banwayein, do lightein aur laga lein. Yeh barson se thaki hui lagti hai aur aap ko khud pata hai.

Doosri awaz kehti hai: maal. Saath hazar ka maal saath hazar hai jo munafe ke saath wapas aata hai, baar baar, aur bhari hui shelfein hi wo wajah hain jis se koi andar aata hai.

Dono awazein kabhi na kabhi theek hoti hain. Ghalti yeh samajhna hai ke yeh pasand ka maamla hai, halanke yeh aisa sawal hai jis ka jawab mojood hai: in do mein se is waqt aap ki bikri kaun si cheez kha rahi hai?

Har rupya asal mein kya khareed raha hai

Yeh dono kharche bilkul alag tarah chalte hain, aur yehi jaan lena aadha faisla hai.

Maal wo paisa hai jo lautta hai. Rs 60,000 ka maal jo chhe hafton mein bik jaye, wo Rs 60,000 aur upar se munafa ban kar wapas aata hai, aur phir aap yehi dobara kar sakte hain. Yeh dukan ka sab se tez chalne wala chakkar hai. Lekin yeh sirf tab chalta hai jab maal waqai hilta ho, aur sust maal mein laga paisa sota hua paisa hai.

Dukan ki shakal wo paisa hai jo chala jata hai. Rang wapas nahin aata. Wo itna kar sakta hai ke us ke baad hone wali har cheez ko thora sa, hamesha ke liye upar utha de: kuch log zyada rukte hain, kuch ko cheez dikh jati hai, kuch dobara aate hain. Yeh aane wale har mahine par thora sa izafa hai.

To dono ka imandar muqabla yeh hai: agar main yeh shakal theek na karoon to mujhe kitni bikri ka nuqsan rahega, aur yeh maal kitni jaldi bikega? Baqi sab raye hai.

Wohi Rs 60,000, lekin do bilkul alag chalne wali cheezein

Maal mein laga paisaDukan ki shakal par laga paisa

Kya wapas aata hai?Maal mein laga paisaHaan, munafe ke saath, har baar bikne parDukan ki shakal par laga paisaNahin. Ek baar kharch hua aur gaya

Kya deta haiMaal mein laga paisaEk chakkar jo saal bhar dohraya ja sakta haiDukan ki shakal par laga paisaAane wale har mahine par thora sa izafa

Kaise nakaam hota haiMaal mein laga paisaShelf par para rehta hai aur aap ka paisa us mein so jata haiDukan ki shakal par laga paisaCustomer dekhte hain, tareef karte hain, aur utna hi kharidte hain

Sab se behtar kis liyeMaal mein laga paisaWo cheezein jo log pehle se aap se maangte hainDukan ki shakal par laga paisaWo wajah hatana jis se koi khareed nahin saka

Wo shakal wale kharche jo waqai kamate hain

Kuch behtari khoobsurti ke liye nahin hoti. Wo us wajah ko hatati hai jis ki bina par koi aadmi aap se khareed nahin saka, aur aksar yeh fehrist ki sab se sasti cheezein hoti hain.

Roshni. Andheri dukan band lagti hai, ya ghareeb lagti hai, aur log shaam ko us ke saamne se bina soche guzar jate hain. Chhoti dukan mein behtar roshni sab se zyada bharose mand behtari hai, aur aksar bohat kam paise mein ho jati hai.

Aisa board jo sarak paar se parha jaye. Jis par aap ka naam ho, kya bechte hain, aur phone number. Yeh din bhar kaam karta hai, jo koi doosra kharcha nahin karta, aur is se aap dhoonde ja sakte hain, jo us waqt kaam aata hai jab customer kisi ko saman lene bhejna chahta hai.

Aisi shelf jo maal dikhaye. Counter ke peeche dabbon mein para maal hone na hone ke barabar hai. Chhoti dukan jo maal nahin bech pati us ka aadha hissa sirf nazar nahin aata, aur customer poochta bhi nahin kyunki use pata hi nahin.

Khula counter aur saaf farsh. Is par kuch kharch nahin hota, aur yeh dono aap ke maal ke baare mein logon ki raye chhoone se pehle badal dete hain.

Wo sastay kaam jo na khareedne ki asli wajah hata dete hain

• Itni roshni ke sarak paar se dukan khuli hui lage
• Board jis par naam, kaam aur phone number likha ho
• Aisi shelf jo maal dikhaye, dabbon mein chhupaye nahin
• Khula counter aur saaf farsh: kuch kharch nahin
• Jin cheezon ka rate sab se zyada poocha jata hai, un par rate likha ho
• Tile, sheeshe ka counter, naya furniture: baad mein, agar zaroorat ho

Ghor karein ke yeh sab chhote kaam hain. In ke liye Rs 60,000 nahin chahiyein, shayad paanchwa hissa kaafi hai. Isi liye yeh pehle aate hain: paisa sab se kam mangte hain aur rukawat sab se zyada hatate hain.

Wo shakal wale kharche jo aksar kuch nahin dete

Phir ek doosri qism hai, aur dukanein isi aadhe hisse par kaheen zyada kharch karti hain.

Deewaron par tile. Sheeshe ka counter. Naya furniture. Bara mehnga board jis mein lightein lagi hon. Aur us dukan par shandar rang ka kaam jo pehle se theek se nazar hi nahin aati thi.

In mein se koi cheez ghalat nahin hai. Yeh bas wo cheez nahin badaltin jis ki bina par customer faisla karta hai. Log chhoti dukan se is liye khareedte hain ke wahan un ki zaroorat ki cheez hoti hai, rate munasib hota hai, dukan paas hoti hai, aur banda bharose ka hota hai. Tile lagi deewar is fehrist mein nahin hai.

Ek istisna zaroor hai. Agar aap aisi cheez bechte hain jahan shakal hi maal hai, jaise kapre, zewar, phone ya tohfay, to display ka show case sajawat nahin, wo aap ki shelf hai. Use maal ki tarah dekhein, rang ki tarah nahin.

Warna kasauti seedhi aur thori sakht hai: kya purana customer is kaam ko note karega, aur kya wo is wajah se kuch zyada khareedega? Tile ke liye imandar jawab yeh hai ke wo note karega, achhi baat kahega, aur utna hi khareedega.

Is ka matlab kabhi nahin, yeh nahin. Matlab baad mein hai, aur isi tarteeb se. Jis dukan ki bikri pehle barh chuki ho wo mehnga aadha hissa usi barhi hui kamai se kar sakti hai, aur us waqt tak aap ko yeh bhi pata hota hai ke dukan ko waqai kya chahiye, wo nahin jo kisi sust dopehr mein soch liya tha. Museebat un dukanon par aati hai jo poora paisa aage ki shakal par laga deti hain, phir shelfein khali dekh kar supplier ke udhaar par maal bharti hain.

Maal kab sahi jawab hai

Maal us lamhe jeet jata hai jab aap naam le kar bata sakein ke kya khareedna hai aur kyun.

Sab se mazboot soorat wo cheez hai jo customer maangte hain aur aap ke paas nahin hoti. Har aisi soorat ek bikri hai jo bahar chali gayi, aur is se bhi bura yeh ke wo kisi ko doosri dukan dhoondne ki wajah de deti hai. Agar aisi teen char cheezein hain to sab se pehle wohi khareedein.

Doosri soorat: apne tez bikne wale maal mein gehrai. Agar wohi cheez har hafte khatam ho jati hai to aap paisa bhi wapas kar rahe hain aur apna waqt bhi zyada kharidari ke chakkaron mein laga rahe hain.

Farz karein Rs 40,000 aise maal mein lagte hain jo chhe hafton mein bik jata hai

Maal mein laga paisaRs 40,000

Munafa taqreeban aath mein se ek rupyaRs 5,000

Saal bhar mein chakkar, agar isi raftar se chalta raheTaqreeban 8

Wohi Rs 40,000 ek baar tile aur furniture parRs 0 wapas

Wohi Rs 40,000 us maal mein jo hilta hi nahinRs 0 wapas

Sab kuch is par hai ke wo chhe hafte waqai sach honKharidne se pehle dekh lein

Farz karein aap Rs 40,000 aise maal mein lagate hain jo chhe hafton mein bikta hai aur munafa aath mein se ek rupya hai. Yeh har chakkar Rs 5,000 hai, aur saal bhar mein yeh chakkar rukte nahin. Ab isi Rs 40,000 ka muqabla us tile ke kaam se karein jo ek baar hota hai, to samajh aata hai ke kaghaz par maal aksar kyun jeet jata hai. Yeh wohi hisaab hai jo dukan ka kharcha nikalne wali bikri mein hai, bas doosre rukh se.

Ek teesri soorat aksar nazar andaz ho jati hai: us cheez ke aas paas ka khala bharna jo pehle se achhi bikti hai. Agar aap ki chai chalti hai to us ke saath cheeni, biscuit aur doodh ka powder bhi chalte hain, kyunki log poori aadat khareedte hain, ek cheez nahin. Chalti hui cheez ke ird gird gehrai barhana us nayi line se kaheen mehfooz hai jo kisi ne maangi hi nahin, aur is ke liye naye customer bhi nahin chahiyein.

Paich un lafzon mein hai: "chhe hafton mein bikta hai". Upar likhi har baat isi par khari hai. Kharidne se pehle dekhein ke isi cheez ka pichla lot bikne mein kitna waqt le gaya tha, aur imandari se dekhein, apne yaad ke behtareen hafte se nahin.

Maal kab ghalat jawab hai

Maal mein laga paisa wo paisa hai jo aap istemal nahin kar sakte, aur har dukan mein kuch na kuch phansa hota hai.

Kuch bhi barhane se pehle apni shelfein dekhein. Agar aisi cheezein pari hain jo yaad hi nahin kab se nahin hilin, to aap ke paas pehle se maal ka masla hai, aur zyada khareedna use chhota nahin, bara karega. Is aadat ki poori qeemat wo maal jo bikta hi nahin mein likhi hai.

Teen nishaniyan ke abhi maal ghalat kharcha hai: shelfein pehle se sust maal se bhari hon, aap koi cheez is liye khareed rahe hon ke sasti thi na ke is liye ke bikti hai, ya supplier ki adaigi ke liye cash tang ho aur shelfein bhari hon. Teenon mein dukan ko zyada maal nahin chahiye. Use mojood maal chalana chahiye.

Aur ek teesra raasta bhi hai jise log bhool jate hain: paisa rakh chhorein. Haath mein cash bura hafta bhi jhelta hai, us supplier ko bhi jo jaldi paisa maangta hai, aur us mauqe ko bhi jab kuch achhe rate par mil raha ho. Kharch na karna bhi jayaz jawab hai, khaas kar jab yehi aap ke paas fazil paisa ho.

Apni dukan mein faisla karne ki teen kasautiyan

Aam bahes chhorein aur apni hi dukan ke baare mein in teen sawalon ka jawab dein.

Ek: ajnabi ban kar andar aayein. Shaam dhalte waqt sarak paar khare hon aur aise andar aayein jaise pehle kabhi na aaye hon. Kya roshni hai? Kya board parha jata hai? Kya poochay baghair nazar aata hai ke kya bikta hai? Is fehrist ka har "nahin" shakal ka masla hai, aur ghaliban sasta hai.

Do: wo cheezein likhein jo log maangte hain aur aap ke paas nahin hotin. Do hafte counter par yeh parchi rakhein. Agar fehrist lambi hai to aap ka jawab maal hai, aur wo bhi naam le kar: "zyada maal" nahin, balke yeh chhe cheezein.

Teen: dekhein ke pehle se kya so raha hai. Motay tor par jorein ke shelfon par kitne ka maal mahinon se nahin hila. Agar yeh number bara hai to paisa use chalane par lagna chahiye, us mein aur daalne par nahin.

Phir yeh kaam isi tarteeb se karein, aur sab kuch ek hi hafte mein na karein. Pehle roshni aur board theek karein, kyunki yeh sastay hain aur chand din lete hain. Us ke baad wo cheezein khareedein jo log maangte the, aur mahina bhar unhein dekhein. Jo bache wo mehnge aadhe hisse ka imandar budget hai, aur us waqt tak aap ko bohat behtar andaza hoga ke wo aap ko chahiye bhi hai ya nahin.

Zyada tar dukanein yeh teen kasautiyan kar ke isi natije par pohanchti hain: thora sa paisa roshni, board aur shelf par, bara hissa un cheezon par jo customer waqai maangte hain, aur kuch bacha kar rakh lein. Aur jab isi faisle ka bara roop saamne ho to doosri dukan ya isi ko barhayein wahi baat bare paimane par karta hai.

Hisaab rakhein, warna kabhi pata nahin chalega ke kaam kis ne kiya

Aap jo bhi chunein, ghalti yeh hai ke paisa kharch kar ke kabhi dekha hi na jaye ke us ne kiya kya.

Kharch karne se pehle likh lein ke aap kya tawaqqo kar rahe hain. "Board se sarak se kuch log zyada aane chahiyein." "Yeh chhe cheezein mahine bhar mein bik jani chahiyein." Phir dekhein ke waqai hua kya, kyunki jo andaza kabhi aazmaya na jaye wo aqeeda ban jata hai, aur aqeedon ki wajah se dukanein bar bar wohi paisa wohi ghalat jagah lagati hain.

Yahin record apni qeemat wasool karta hai. Wasoolo mein rang, board aur bijli wale ka kaam kharche ki tarah likha jata hai, is liye mahine baad aap ko theek theek pata hota hai ke behtari kitne mein pari, adha yaad nahin karna parta. Maal ka apna pehlu hai: har product apna buy rate rakhta hai, is liye munafe wala safha wo dikhata hai jo cheez waqai kamati hai, wo nahin jo aap farz karte hain.

Phir muqabla asli ban jata hai. Aap dekh sakte hain ke jin tez cheezon mein gehrai daali thi wo waqai bikin ya nahin, aur jo sust maal pehle se para tha wo hila bhi ya nahin. Yehi farq hai ke agli baar wohi Rs 60,000 wala faisla bahes ho ya hisaab, aur yehi maqsad dukan ka asli munafa nikalne ka bhi hai.

Aam sawalat

Meri dukan purani lagti hai aur mujhe sharmindagi hoti hai. Kya yeh wajah kaafi nahin?

Yeh asli ehsas hai aur is se farq parta hai ke aap apne counter ke peeche kis tarah khare hote hain, is liye ise radd na karein. Lekin sastay aadhe hisse se shuru karein: roshni, board, shelf, khula counter aur saaf farsh. Yeh sharmindagi bohat kam paise mein khatam kar dete hain, aur ittefaq se yehi wo hisse hain jin par customer waqai react karte hain.

Saath wali dukan ne aage ka kaam karaya aur us ki bikri barh gayi. Kya main naqal karoon?

Naqal se pehle pata karein ke waqai badla kya tha. Aksar nazar aane wale kaam ke saath wo cheezein bhi hoti hain jo sarak se dikhti nahin: nayi cheezein rakhna, zyada der khula rehna, andar behtar roshni. Sirf rang ki naqal kar ke wohi natija chahna bohat paisa be-faida kharch karne ka tareeqa hai.

Fazil paise ka kitna hissa maal mein jana chahiye?

Koi muqarrar hissa nahin hai, aur jo koi aap ko number bataye wo andaza laga raha hai. Us ke bajaye teen kasautiyan karein. Zyada tar dukanein imandari se karein to pata chalta hai ke sastay shakal wale kaam thora sa paisa lete hain, jo cheezein customer maangte hain wo bara hissa le jati hain, aur thora sa paisa bacha kar rakhna dono se zyada kaam ka hota hai.

Agar dukan sanwar jaye to customer yeh na samjhein ke rate bhi barh gaye hain?

Aisa hota hai, aur mehnge aadhe hisse par kharch karne se pehle yeh sochne ke qabil hai. Apne rate wahi rakhein aur nazar aane dein, rozana ki cheezein usi jagah rakhein, aur maal aur shakal ek hi mahine mein na badlein. Aap ko aisi dukan chahiye jo behtar dikhe lekin mehsoos wohi purani ho.

Kya dukan sanwarne ke liye udhaar lena chahiye?

Jo cheez wapas nahin aati us par liya gaya udhaar bohat ehtiyat mangta hai. Maal kam az kam bikne par apna paisa lauta deta hai; rang nahin lautata. Agar lena hi hai to sastay kaamon aur un cheezon ke liye lein jo customer maang rahe hain, aur wapsi ki qist itni chhoti rakhein ke ek bura mahina nuqsan na kar sake.

Mera malik makan shayad kiraya-nama aage na barhaye. Kya is se jawab badalta hai?

Bilkul badal jata hai. Jo cheez us imarat se juri hai jise aap chhor sakte hain, wo paisa kisi aur ki jaidad par lag raha hai. Aisi soorat mein paisa maal mein lagayein aur un cheezon mein jo aap saath le ja sakte hain, jaise shelf aur board, aur deewaron ko us waqt tak haath na lagayein jab tak maamla saaf na ho.