Discount dein ya ek cheez muft dein

Muft cheez taqreeban hamesha sasti parti hai, kyunke us mein aap cash ke bajaye apna kharid rate dete hain, aur wo customer ka naya rate nahin banti. Bill se paisa sirf bare order, poori cash adaigi, ya hamesha ke liye band hone wale purane balance par kam karein. Baqi har surat mein cheez dein.

Wo lamha jab customer maangta hai

Usne taqreeban Rs 1,000 ka saman chun liya hai, counter par khara hai, aur wohi jumla kehta hai jo har dukandar din mein bees baar sunta hai. Kuch kam kar dein, ya kuch sath mein daal dein.

Aap ke pass do second hain. Nahin kahein to wo aane se thora thanda ho kar jayega. Haan kahein to aap ne abhi wo faisla kar liya jo lambe arse tak sath chalega, kyunke aaj is counter par jo hoga wohi agli baat ka nuqta e aaghaz hai.

Zyadatar dukandar dono jawabon ko ek hi cheez samajhte hain. Rs 100 kam, ya Rs 100 ki cheez thaile mein, ek jaisa lagta hai. Yeh ek jaisa nahin hai, aur farq chhota bhi nahin.

Ek mein aap ka cash jata hai aur rate hamesha ke liye badal jata hai. Doosre mein aap ki kharid ki qeemat jati hai aur us mulaqat ke ilawa kuch nahin badalta. Yeh samajh lena un khamosh cheezon mein se hai jo dukandar ko sach mein kamati hain.

Dono ka asal kharch kya hai

Ek hi bikri par dono ko ek safhe par rakh dein to farq saaf nazar aa jata hai.

Farz karein customer Rs 1,000 ka saman leta hai aur kuch maangta hai

Rs 1,000 ki bikri par aap ka marginRs 120

Pehla raasta: bill se Rs 100 kamRs 100

Doosra raasta: wo cheez muft jo Rs 100 ki bikti haiRs 72

Pehle raaste mein kya bachaRs 20

Doosre raaste mein kya bachaRs 48

Ek bikri par farqRs 28

Raqmein farzi hain aur farq poori tarah aap ke apne kharid rate par hai. Baat yeh hai ke discount cash le jata hai aur muft cheez sirf utni parti hai jitne ki aap ne khareedi thi.

Bill se Rs 100 kam karne ka kharch theek Rs 100 hai. Isay parhne ka koi doosra tareeqa nahin. Paisa poora margin se jata hai, aur agar us bikri par margin Rs 120 tha to aap ne apni kamai ka bara hissa de diya.

Jo cheez Rs 100 ki bikti hai wo muft dene par Rs 100 ki nahin parti. Wo utni parti hai jitne ki aap ne khareedi thi, jo is misal mein Rs 72 hai. Us Rs 100 ka baqi hissa kabhi aap ka paisa tha hi nahin; wo sirf wo margin tha jiski aap umeed kar rahe the.

Sirf yehi farq, ek bikri par Rs 28, saal bhar mein maayne rakhta hai. Magar iska size poori tarah aap ke apne kharid rate par hai, is liye kisi baat par yaqeen karne se pehle apne numbers par yeh hisab kar lein. Bikri par asal kamai nikalne ka tareeqa dukan ka asli nafa kaise nikalein mein hai.

Aur ek doosra, us se bara farq bhi hai jo is hisab mein bilkul nazar nahin aata.

Aamne saamne

Wohi Rs 100, do alag faisle

Bill se paisa kamSath mein muft cheez

Aap ko kitne ka parta haiBill se paisa kamPoori raqam, cash mein, usi waqtSath mein muft cheezSirf us cheez ka kharid rate

Customer ko kya yaad rehta haiBill se paisa kamKam rate, apne naye rate ke tor parSath mein muft cheezEk tohfa, usi ek baar se juda

Agli baarBill se paisa kamWohi rate dobara maangta haiSath mein muft cheezUmeed rakhta hai, taqaza nahin karta

Doosre customers par asarBill se paisa kamEk ke batate hi tezi se phailta haiSath mein muft cheezSakhawat lagti hai, rate nahin

Susti se bikne wala maal nikalne meinBill se paisa kamNahin, yeh sirf achi bikri ka rate girata haiSath mein muft cheezHaan, aur yehi iska behtareen istemal hai

KhatraBill se paisa kamBohat jald pakka ho jata haiSath mein muft cheezLog har baar maangna seekh jate hain

Doosri line do baar parhein, kyunke wohi bikri ke bajaye poora saal tay karti hai.

Jab aap Rs 100 kam karte hain to customer ko tohfa mehsoos nahin hota. Usay rate mehsoos hota hai. Uske zehan mein us thaile ka rate ab Rs 900 hai, aur is ke baad har cheez Rs 900 se naapi jayegi. Aap ne discount nahin diya. Aap ne ek shakhs ke liye naya rate elan kar diya.

Jab aap thaile mein kuch daal dete hain to usay sakhawat mehsoos hoti hai. Wo usi mulaqat se, usi mauqe se, aur aap ke kisi faisle se judi hoti hai. Wo dobara umeed rakh sakta hai, maang bhi sakta hai, magar wo yeh samajh kar nahin aata ke yeh uska haq hai.

Yehi poora farq hai, aur yehi batata hai ke jo dukan cheezein deti hai wo saalon apna rate qayam rakh leti hai aur jo dukan paisa kam karti hai uske rate bagair kisi faisle ke neeche khisakte rehte hain.

Discount wapas lena itna mushkil kyun hai

Jo rate ek baar hil jaye wo hamesha yaad rehta hai, aur usay yaad rakhne wale ke pass yaad rakhne ki sab se mazboot wajah hoti hai.

Purani raqam par wapas jane ki koshish karein to aap qeemat nahin barha rahe, aap kuch chheen rahe hote hain. Customer poori dukan ke naye rate ko thande dil se qabool kar lete hain aur us rate par naraz hote hain jo unke liye khaas tor par upar jaye, kyunke doosri surat unke bare mein faisla lagti hai.

Yeh phailta bhi hai. Jise Rs 100 kam mile wo ek din mein parosi ko bata deta hai, fakhr se nahin, sirf khabar ki tarah. Do hafte mein teen log wohi cheez maang rahe hote hain, aur inkar par un mein se do bura manate hain, kyunke ab yeh wo cheez ban chuki hai jo aap ki dukan karti hai.

Aur is ka difa mushkil hai. Jis rate ki wajah bata sakein usay sambhal sakte hain. Jo rate ek dopehar ki mehrbani se bana ho uske peeche koi wajah nahin hoti, aur phir har mulaqat par us par mol tol karna parta hai. Bagair jhagre line par khare rehne ka tareeqa har customer discount maange to mein hai.

Is ka matlab yeh nahin ke discount hamesha ghalat hai. Matlab yeh hai ke discount counter par ka reflex nahin, wajah wala faisla hona chahiye.

Muft cheez apne dikhne se buri bhi ho sakti hai

Muft cheez koi aisi chaal nahin jis ka kuch nahin lagta, aur usay aisa samajhna apne masail paida karta hai.

Pehla aadat hai. Agar customer ko har baar kuch zyada milta rahe to wo tohfa nahin rehta, saudey ka hissa ban jata hai, bilkul discount ki tarah, magar hisab mein dekhna zyada mushkil. Kharch bill par baithne ke bajaye stock mein chhup jata hai, jis ka matlab hai ke wo saal bhar chal sakta hai aur aap ko pata bhi nahin chalta.

Doosra yeh ke is se log maangna seekh jate hain. Jis customer ko yeh maloom ho jaye ke maangne se kuch milta hai wo har baar maangega, aur jahan sab maangte hon wo dukan chalana thaka dene wala kaam hai.

Teesra khud wo cheez hai. Aisi cheez de dena jo customer ko chahiye hi nahin aur wo istemal bhi nahin karega, sakhawat nahin, apna masla uske thaile mein daalna hai. Usay pata chal jata hai. Chhoti, band, kaam ki aur saaf tor par qeemti cheez dein, warna kuch na dein.

Ek surat aisi hai jahan muft cheez bila shuba acha karobar hai, aur uski taiyari karni chahiye. Jab aisa maal para ho jo susti se bikta hai, apni umar ke aakhir par hai, ya bas raaste mein para hai, to usay tohfe ke tor par dena usay nuqsan ke bajaye neki mein badal deta hai. Yeh rate girane se kaheen behtar raasta hai, jo un raaston mein se ek hai jo na bikne wale maal mein tolay gaye hain.

Kaunsa kab dena hai

Faisla asaan ho jata hai agar aap usay ek baar, thande dil se karein, na ke din mein bees baar dabao mein.

Muft cheez tab dein jab in mein se koi baat sach ho

• Aisa maal para hai jise rakhne se nikalna behtar hai
• Yeh khaas mauqa hai, roz ki kharid nahin
• Customer naya hai aur aap chahte hain ke wo laut kar aaye
• Aap chahte hain ke wo koi nayi cheez chakh kar dekhe
• Doosre customers khare hain aur aap ki baat sun rahe hain
• Cheez chhoti, band aur asaani se samjhai ja sakti hai

Us figure ke neeche wali line hi chhota jawab hai. Bill se paisa kam karne ke teen sache mauqe hain: waqai bara order, jahan bikri ka size khud is ka kharch utha le; poori cash adaigi jo balance band kar de, jahan aap yaqeen khareed rahe hain; aur wo purana khata jise hamesha ke liye nipta rahe hain, jahan kami masla khatam karti hai, shuru nahin karti.

Baqi har surat mein ya cheez, ya kuch nahin.

Paanchwin line par khaas ghor karein. Agar doosre customers sun sakte hon to number ke muqable mein cheez kaheen mehfooz hai. Jo tohfa wo sunte hain wo batata hai ke aap kis tarah ki dukan chalate hain. Jo rate wo sunte hain wo unhein lagta hai ke unhein bhi milna chahiye, aur teesre aadmi ke maangne tak aap poori gali ke liye naya rate tay kar chuke hote hain.

Aur jo bhi tay karein, awaz se aur ek baar tay karein. Dukandaron ka zyadatar margin dene mein nahin, mol tol mein jata hai, kyunke dagmagata jawab ek aur chakkar ki dawat hota hai.

Teesra jawab, jo aksar sab se behtar hota hai

Ek teesra raasta bhi hai jis ka kuch bhi nahin lagta, aur wo dono se zyada customers ko mutmain karta hai.

Usay aisi cheez dein jo na paisa ho na stock. Koi cheez agli delivery tak uske liye rakh dein. Bata dein ke naya maal kab aa raha hai. Uska saman ghar tak pohancha dein. Bara packet uske liye khol dein. Saman abhi le jane dein aur paisa jumme ko lein.

In mein se har ek ko dekhbhal mehsoos hoti hai, aur in mein se koi bhi aap ke margin ko haath nahin lagata. Bohat si dukanon mein kuch kam karne ka kehne wala asal mein paisa maang hi nahin raha hota. Wo yeh chahta hai ke usay ahem samjha jaye, aur yeh dene ke kai tareeqe hain.

Yehi wo cheez hai jo pakke customers wali dukan ko saste rate wali dukan se alag karti hai. Pakke customer bartao ki wajah se rukte hain, aur wo rate par utne hi hassas nahin hote jitna dukandar samajhte hain, jo daleel purane customer kaise rakhein mein tafseel se di gayi hai.

Teesre jawab ki ek aur shakal aisi hai jis ka kuch nahin lagta aur jo taqreeban sab par chalti hai: tawajjo. Yeh yaad rakhna ke ek aadmi har hafte wohi teen cheezein leta hai, unhein tayyar rakhna, aur uske kaam ka haal poochna zyadatar customers ke liye Rs 100 se zyada qeemti hai, aur is ki naqal wo dukan nahin kar sakti jo sirf rate par larti hai.

Pehle teesra jawab aazmayein. Doosre number par cheez. Paisa sab se aakhir mein, aur sirf kisi wajah se.

Dono mein se koi phailne na paye

Aap jo bhi istemal karein, ek aadat usay pakke risao mein badalne se rokti hai.

Likh lein. Kisi khaas kitab mein nahin, bikri ke sath hi: kya diya, kise diya, aur kyun. Ek lamha lagta hai aur saal ka total nazar aa jata hai, jo wahid cheez hai jo aisay kharch ko khamoshi se barhne se rokti hai.

Ek hadd bhi pehle se tay kar lein, us waqt nahin jab maamla samne ho. Tay karein ke aam bikri par aap zyada se zyada kitna de sakte hain aur usi par khare rahein, taake counter par jawab aadat ho, na ke customer ke peeche qatar lagi hone ke dabao mein kiya gaya hisab.

Phir kuch mahinon baad ek nazar dalein. Taqreeban har dukandar jo yeh pehli baar karta hai usay pata chalta hai ke dukan jo deti hai us ka bara hissa teen chaar customers le rahe hain, aur un mein se kuch wo nahin jinhein wo khud chunta. Rate dobara tay karne se pehle yeh janna kaam ka hai, aur wo kaam dukan mein rate kaise lagayein ke tareeqe se theek se karna chahiye.

Wasoolo bikri par wohi raqam customer ke khate mein rakhta hai jo asal mein li gayi, is liye kam total asal number ki tarah mehfooz hota hai, uske sath likhi note ki tarah nahin, aur jab dekhna ho ke kisi khate se sach mein kya mila to poori tafseel ek jagah hoti hai.

Aam sawalat

Mera customer paisa hi kam karwana chahta hai, muft cheez nahin leta. Ab kya?

Phir bhi pehle cheez pesh karein, achi tarah, aur uski qeemat bata dein. Hairan kun tadaad mein log tab maan jate hain jab cheez wohi ho jo unhein waise bhi kharidni thi. Agar wo waqai paise par ara rahe to dekhein ke bikri itni bari hai ke us ka kharch utha le, aur agar nahin to narmi se apna rate rakhein aur muft raaste pesh karein, jaise ghar tak pohanchana ya saman rakh dena.

Kya muft cheezein dene se dukan sasti lagti hai?

Nahin, agar cheez achi ho aur mauqa saaf ho. Sasta wo lagta hai jo koi cheez de di jaye jo kisi ko nahin chahiye, ya har baar aisa kiya jaye ke wo rasm ban jaye. Chhoti, kaam ki, band cheez jo ek jumle ke sath di jaye wo sakhawat lagti hai, majboori nahin.

Muft cheez bikri ke muqable mein kitni ki honi chahiye?

Koi tay shuda hissa nahin, aur jo number bataya jaye wo kisi doosri dukan ka andaza hai. Isay apne margin se ulta nikalein: jo bhi dein uske baad bikri karne laiq bachni chahiye, aur aap ek jumle mein yeh keh sakein. Agar cheez dete waqt dil pareshan ho to wo us bikri ke liye bari hai.

Jo bohat purana balance poora ada kare usay discount dena kaisa hai?

Yeh paisa kam karne ke teen ache mauqon mein se ek hai, kyunke aap thori si raqam de kar yaqeen aur khate ka khatma le rahe hain. Shartein saaf aur sirf ek baar ki rakhein, tay shuda raqam likhein, aur khata band hone ki raseed dein. Bas yeh na hone dein ke wo kami uski aane wali kharidari ka pakka rate ban jaye.

Muft cheez ka elan karoon ya khamoshi se doon?

Aam counter wale tohfe ko khamosh aur zaati rakhein, kyunke elan usay haq bana deta hai. Susti se bikne wala maal jaan boojh kar nikalna ho to elan theek bhi hai aur madadgar bhi, kyunke tay shuda mauqe ka aakhir bhi tay hota hai. Usool yeh hai ke jis cheez ka elan karein us ke sath uska khatma bhi juda ho.

Gali ke doosre kone wala paisa kam karta hai. Kya mere customer chale jayenge?

Kuch jayenge, aur aksar wohi jo sirf rate ki wajah se ruke hue the. Aap us par tawajjo dein jo rate nahin khareed sakta: wohi maal rakhna jo log maangte hain, yaad rakhna ke customer kya leta hai, ghar tak pohanchana, aur hisab mein saaf rehna. Jo thore se rate ke farq par jate hain wo aksar laut aate hain, aur jo bartao ki wajah se rukte hain wohi rakhne laiq hain.