Purani line band karein ya chalne dein

Poori line tabhi rakhne ke qabil hai jab woh baqi shelf ke barabar kamaye, ya aise log kheench kar laye jo saath mein sauda bhi lete hain. Faisle se pehle dono baatein naapein. Aur agar band karni hai to aahista khatam karein, aur shelf mein maal hote hue purane customer ko bata dein.

Yeh kona saalon se bina faisle ke kyun para hai

Sawa gyara baje hain aur Rukhsana chai ke do cup lene aayi hai. Rs 260, aur woh do minute mein chali jati hai. Cup nikalte hue aap uske peeche wale chhe foot ko dekh rahe hain: bartan, plastic ke dabbe, ek thermos, teen jug jo usi tarteeb mein saalon se rakhe hain.

Yeh kona mara hua nahin hai. Kuch na kuch roz nikalta hai. Isi liye aap ne aaj tak is bare mein koi faisla nahin kiya.

Ek aisi cheez hatana asaan hai jo bikti hi nahin. Aap ne order rokna hai, kisi ko pata bhi nahin chalta. Poori line alag muamla hai. Uski apni tareekh hai, aksar aap se bhi purani. Woh rack aap ke walid ne lagwaya tha. Ek supplier hai jo das saal se aap ke stool par chai peeta hai aur order se pehle ghar ki khairiyat poochta hai. Aur chaar paanch ghar aise hain jo do dukanein chhor kar sirf isi cheez ke liye aate hain.

Isi liye yeh sawal kabhi zubani nahin poocha jata. Bas har order ke saath aage sarak jata hai, aur sarakna wafadari lagta hai.

Yeh wafadari nahin hai. Baat sirf itni hai ke aap ke paas woh ek number nahin jo faisla kar de.

Woh number jo bahas khatam kar deta hai

Shelf hi ek cheez hai jo aap ki dukan mein barh nahin sakti. Paisa udhaar mil jata hai. Waqt kheench liya jata hai. Foot utne hi rehte hain, aur har foot ya to baqi dukan jitna kama raha hai, ya baqi dukan use utha rahi hai.

To line ko aise naapein jaise kirayedaar ko naapte hain. Chaar number, aur chaaron das minute mein, ek fita aur apna order ka record utha kar.

Line kitne foot shelf leti hai? Uske maal mein aap ka kitna paisa khara hai, buy rate par? Us maal mein se ek mahine mein kitna nikalta hai, buy rate par? Aur buy rate nikalne ke baad kona mahine mein kitna kamata hai?

Phir yehi chaar poori dukan ke liye nikalein.

Farz karein: ek sust line, poori dukan ke muqable mein

Line kitni shelf ghere hue hai30 mein se 6 foot

Us maal mein khara aapka paisa, buy rate parRs 48,000

Us kone se mahine mein kitna nikalta hai, buy rate parRs 6,500

Yani kone mein para hua stocktaqreeban 7 mahine ka

Kona mahine mein kitna kamata hai, buy rate nikal karRs 2,400

Kona, fi foot shelf, fi mahinaRs 400

Poori dukan, fi foot shelf, fi mahinaRs 800

Poori dukan mein para stocktaqreeban 6 hafton ka

Wohi chhe foot, dukan ke apne rate par, kamateRs 4,800, na ke Rs 2,400

Yeh misal ke number hain, koi survey nahin. Apna kona dalein: foot, khara paisa, kitne mahine ka stock, aur mahine ki kamai.

Aakhri lines aahista parhein. Kona shelf ka paanchwan hissa hai aur paise ka teesra, aur kamai us dukan ke ek foot ki aadhi. Us mein saat mahine ka stock para hai jab ke poori dukan chhe hafton ka rakhti hai. Us kone ka paisa baqi har jagah se paanch guna dheere wapas aata hai, aur asal nuqsan yehi hai, kamai nahin.

Line ko dukan ke apne average se nikal kar dekhein to baat aur saaf ho jati hai. Bache hue chobis foot Rs 21,600 mahina kamate hain, yani Rs 900 fi foot, Rs 800 nahin.

Ek imandar baat, kyunki is hisab se kuch bhi sabit kiya ja sakta hai. Rs 800 fi foot woh hai jo aap ki mojooda shelf kama rahi hai, zamanat nahin ke line ki jagah jo aayega woh bhi itna kamayega. Naye maal ko apne customer dhoondne mein waqt lagta hai, aur naya kona shuru mein aasani se Rs 300 fi foot par reh sakta hai. Muqabla us cheez se karein jo aap sach mein wahan rakhenge, kisi mithali dukan se nahin.

"Log isi ke liye aate hain" aksar sach hota hai, isliye aazmayein

Har dukandar sust kone ka difa isi jumle se karta hai: log iske liye aate hain, aur aate hain to aur cheezein bhi lete hain. Aadhe mauqon par yeh aadat hoti hai jise wajah ka libas pehna diya gaya hai. Aadhe mauqon par yeh bilkul sach hota hai, aur jo dukandar phir bhi line band kar dete hain woh shelf ke kharche se kaheen zyada khote hain. Bina dekhe pata nahin chalta ke aap kis taraf hain, aur dekhna sasta hai.

Counter par do poore hafte ke liye ek parcha rakh dein.

Do hafte ka parcha jo footfall wali bahas khatam kar deta hai

• Jab bhi koi us kone se kuch le, ek line likhein
• Usi thaile mein aur kya tha, aur taqreeban kitne ka tha
• Aur kuch nahin. Na naam, na wajah. Masroof shaam mein bhi chalna chahiye
• Poore do hafte, khali din bhi aur masroof din bhi
• Phir do dher: sirf line, ya line ke saath sauda bhi

Do hafte ke baad do dher gin lein. Kitne logon ne sirf us kone se cheez li, aur kitnon ne usi thaile mein baqi dukan se bhi sauda liya.

Agar zyadatar ne sirf line se liya, to line aap ki dukan ke andar baithi ek alag dukan hai. Use apna kharcha khud nikalna hoga, dukan ke apne fi foot rate par, kyunki woh kisi aur cheez ki madad nahin kar rahi. Yeh saaf jawab hai aur ise saaf hi samjhein.

Agar zyadatar ne saath mein sauda bhi rakha, to line darwaza hai. Uski apni fi foot kamai ki baat hi nahin, jaise darwaze ki chatai se kamai nahin maangi jati. Un chhe foot par aap andar aane ki wajah bech rahe hain, aur paisa dukan ki doosri taraf se aata hai. Darwaze ko fi foot hisab dekh kar band na karein. Isi tarah dukan chupke se chauthai customer khoti hai aur ilzam bazaar par dalti hai.

Do hafte ek teesri cheez bhi dete hain jiski umeed nahin hoti: ginti. Pata chalta hai ke chaar ghar nahin, gyara hain. Ya sach mein sirf do hain.

Line chalne dene ki sacchi wajahein

Farz karein number kharab nikle. Phir bhi ise wahin rehne dene ki asli wajah mojood hai, aur us par theek se baat honi chahiye.

Shelf ka paisa pehle hi diya ja chuka hai. Chhe foot khali karne se kiraya kam nahin hota. Agar wahan rakhne ke liye koi behtar cheez taiyar nahin, to line hatane se shelf nahin bachti. Ek khali kona milta hai aur Rs 48,000 ek dafa wapas.

Maal pehle hi khareeda ja chuka hai. Woh Rs 48,000 kharch ho chuke hain. Woh saat sust mahinon mein poore rate par wapas aayein ya teen tez mahinon mein discount par, yeh alag faisla hai, is se juda ke line ka mustaqbil hai ya nahin.

Chand gharon ka is par bharosa hai. Aise kaam mein iski qeemat hai jahan customer sirf aadat ki wajah se do dukanein chhor kar aata hai, aur aadat hi wahid cheez hai jo use aata rakhti hai.

Us kone ko aur koi nahin maangta. Kuch shelf mushkil hoti hai: bohat oonchi, bohat tang, darwaze ke peeche andhere mein. Wahan Rs 400 fi foot kamane wali line masla nahin hai. Woh kona khali rehne se behtar kar raha hai.

Supplier ki shartein asli paisa hain. Agar jo aadmi aap ka bara maal lata hai woh aap ko yeh shartein isliye bhi deta hai ke aap uske bartan bhi lete hain, to yeh faisla kabhi bartan ka tha hi nahin. Haath dalne se pehle un shartoon ki qeemat nikalein. Yeh un jagahon mein se ek hai jahan sirf ek supplier par bharosa aap se woh mauqe cheen leta hai jinki qeemat ka aap ko pata bhi nahin.

Aur us dukan ban jane ka bhi kharcha hai jisne cheezein rakhni chhor di hon. Logon ko na milna yaad rehta hai. Kuch saalon mein do teen line band karein aur gali ka jumla "iske paas sab kuch hai" se badal kar "ab woh zyada kuch nahin rakhta" ho jata hai. Woh jumla wapas lena bohat mushkil hai.

Line band karne ki sacchi wajahein

Ab doosri taraf, utni hi sanjeedagi se.

Sab se bara masla paisa hai. Sust maal mein khare Rs 48,000 woh Rs 48,000 hain jo aap ke tez maal mein nahin khare, supplier ka bill nahin utaar rahe, aur us customer ke liye udhaar mein mojood nahin jo aap se mahine ka Rs 8,000 ka sauda karta hai. Jo paisa mahine mein do dafa ghoomta hai woh usi paise se kayi guna kamata hai jo saal mein do dafa ghoomta hai. Yehi poori daleel hai aur yeh mazboot hai.

Kam se kam order khamosh masla hai. Bohat si sust line hamesha aadhi khali rehti hai, isliye nahin ke aap ne chaha, balke isliye ke supplier ka sab se chhota order us se bara hai jitna aap chhe mahine mein bech sakte hain. To aap shelf ki zaroorat ka aadha lete hain, display luta hua lagta hai, bharosa khatam hota hai, aur bikri aur dheeri ho jati hai. Jis line ko aap theek se bhar nahin sakte us mein jeet nahin sakte.

Phir kuch maal ke apne khatre. Jis cheez par tareekh hai woh kachre mein para paisa ban jati hai, aur sust kona wohi jagah hai jahan tareekh chupke se guzar jati hai. Jo cheez fashion, rang ya model number se juri ho woh bilkul theek halat mein hote hue bhi na bikne wali ban jati hai.

Aur woh cheez jise log kam samajhte hain: tawajjah. Jis kone se aap bechte nahin, us se aap seekhte bhi nahin. Rate ka pata rehna band ho jata hai, kaunsa brand chala, log kya maangte hain. Chhe mahine baad aap chah kar bhi uske liye theek maal nahin khareed sakte, aur kona un wajahon se kharab hota hai jinka maal se taalluq nahin.

Dono baatein saath rakh dein to faisle ki shakal saaf nazar aati hai.

Dono baatein ek jagah

Line chalne deinLine band karein

Aap ko kya parta haiLine chalne deinAap ka paisa sust maal mein khara rehta hai, shelf bhi ghiri rehti haiLine band kareinKuch hafton ki mehnat, aakhir mein thora discount, aur beech mein khali kona

Kya kamata haiLine chalne deinJitna ab kama raha hai, us se zyada nahin jab tak mehnat na kareinLine band kareinMaal ka paisa ek dafa wapas, phir shelf dukan ke apne rate par kamati hai

Aane walon par kya asarLine chalne deinJo ghar sirf isi ke liye aate hain woh aate rahenge, aur saath sauda bhi lengeLine band kareinWoh chale jayenge, jab tak tez cheezein na rakhein aur logon ko rasta na batayein

Khatra kya haiLine chalne deinTareekh guzarna, fashion badalna, aur aisa kona jis se aap seekhna chhor dete hainLine band kareinYeh mashhoor ho jana ke is dukan ne cheezein rakhni chhor di hain

Kis ke liye theek haiLine chalne deinJis dukan ke parche ne asli khinchao dikhaya, ya woh mushkil shelf jo aur koi nahin chahtaLine band kareinJis dukan ke paas paisa tang hai, ya jiske paas behtar line pehle se taiyar hai

Line band karne ka tareeqa, bina log khoye

Is poore faisle ki asal qeemat faisla karne mein nahin hai. Karne mein hai, aur yahin dukanein aise customer khoti hain jo khone zaroori nahin the.

Sab se mehngi ghalti se shuru karein, kyunki wohi aam hai. Aap chupke se order rok dete hain. Rack kuch hafton mein khali ho jata hai. Phir jumeraat ki subah Bashir wohi chai wali kettle lene aata hai jo woh gyara saal se aap se leta hai, aur use wahan biscuit ka rack milta hai. Kisi ne use bataya nahin. Woh nahin sochta ke "kona apna kharcha nahin nikal raha tha". Woh sochta hai dukan neeche chali gayi hai. Phir use woh dukan mil jati hai jo yeh rakhti hai, aur woh cooking oil bhi bechti hai.

Poora tareeqa itna hi hai: aahista khatam karein, shelf par maal hote hue logon ko batayein, aur pata ho ke wahan agli cheez kya aayegi.

Line band karne ka tareeqa, bina customer khoye

1. 1Order rok dein. Safai abhi shuru na kareinChhe se aath hafte khud khatam hone dein. Kharcha kuch nahin hota, aur pata chal jata hai ke asal mein kya bikta hai.
2. 2Shelf mein maal hote hue purane customer ko batayeinSamne, seedhi baat mein, aur woh dukan ya bazaar batayein jahan yeh mil jayega. Kisi ko khali rack se pata na chale.
3. 3Do teen cheezein rakh lein jo apni jagah ka kharcha nikalti hainPoori line aur uski teen tez cheezein alag faisla hain. Counter ke paas ek foot aksar poori aadat qayam rakh leta hai.
4. 4Bacha hua maal sahi tarteeb mein nikaleinJo supplier wapas le le woh wapas karein, jo chal raha hai woh apne rate par bechein, discount sirf bache hue par, aur aakhri maal jo mile us par nikal dein.
5. 5Jagah khali hone se pehle tay karein wahan kya aayegaNayi cheez likh lein, uske buy rate aur mutawaqqa bikri ke saath. Khali kona khud hi cartons aur kursi se bhar jata hai.

In mein se ek qadam par aur baat banti hai. Kona khali hone se pehle uski jagah tay karna jitna lagta hai us se kaheen zyada ahem hai. Khali chhe foot khali nahin rehte. Un mein cartons aa jate hain, ek kursi aa jati hai, woh cheezein aa jati hain jinka koi ghar nahin, aur chhe mahine baad na line rehti hai na kamai, aur jo maal bikta hi nahin usne sirf apna pata badal liya hota hai.

Safai mein tarteeb ki bohat ahmiyat hai. Pehle woh sab wapas karein jo supplier wapas le, kyunki woh poori qeemat ka paisa hai. Jo abhi chal raha hai use apne aam rate par bechein, aur chalte hue maal par kabhi discount na dein. Discount sirf us par jo tez maal khatam hone ke baad bacha ho.

Yahin buy rate ka pata hona zaroori ho jata hai. Line ki tamam cheezein ek folder mein rakhein, har ek par buy rate, jaise Wasoolo stock rakhta hai, to kone ka paisa aur uski harkat ek number ban jate hain, us ehsaas ki jagah jis par aap bahas karte hain. Dukan ki asli kamai nikalna isi aadat ka bara roop hai.

Darmiyani jawab jo aksar sahi hota hai

Bohat kam line poori ki poori rakhne ke qabil hoti hai aur bohat kam poori band karne ke. Aksar dukanon par jo jawab theek baithta hai woh beech mein hai, aur us mein koi maza nahin.

Taqreeban har line ki shakal ek jaisi hai. Teen chaar cheezein uski zyadatar bikri hoti hain. Baqi sab isliye para hai ke usi order mein aa gaya tha, ya shelf par poora dikhta tha, ya kisi ne saalon pehle maanga tha.

To teen rakh lein. Baqi tees chhor dein.

Chai ke cup, plastic ke dabbe aur ek do jug har hafte nikalte hain aur dukan ke rate par apni jagah ka kharcha nikal lete hain. Thermos, mehmaani wala set, phool waale plate aur chhe rang ke mug nahin nikalte. Teen tez cheezon ko counter ke paas ek foot dein, baqi paanch foot us cheez ko dein jo kamati hai, aur aap ne darwaza bhi rakh liya, ghar bhi rakh liye, Rs 48,000 mein se zyadatar bhi chhura liya aur dheema risaao bhi rok diya.

Isi soch se maal thok mein lena ya thora thora har cheez ka alag sawal ban jata hai, poori dukan ka nahin. Line ek faisla nahin hai. Yeh tees faisle hain jo ek dafa saath mein ho gaye the aur uske baad kabhi alag nahin kiye gaye.

Yeh karein, folder aur uske buy rate Wasoolo mein rakhein taake aane wale mahinon mein chhota kiya hua kona kya karta hai woh nazar aata rahe, aur aap ke paas aisa jawab hoga jo aap apne supplier ke samne, apne walid ke samne aur khud apne samne rakh sakte hain.

Aam sawal

Meri dukan saaf hisson mein nahin bani, to shelf ke foot kaise naapoon?

Jitni jagah line asal mein ghere hue hai use naapein, jahan bhi ho. Latka hua rack, upar wali shelf ka tukra aur counter ke neeche wale dabbe bhi jorein. Phir number gol kar lein. Hisab bilkul theek hona zaroori nahin, imandar hona zaroori hai, aur aksar dukandar hairaan hote hain ke bikhri hui line kitni ban jati hai.

Agar line fi foot kam kamati hai lekin uska margin kaheen behtar hai to?

Sirf margin se kuch tay nahin hota. Saat mahine pare rehne wale maal par 40% margin us 12% margin se haar jata hai jo har teen hafte mein ghoomta hai, kyunki doosra apna margin usi paise par kayi guna zyada dafa kamata hai. Fi foot fi mahina kamai dekhein, us mein margin aur raftaar dono mojood hain.

Line chhorne se mera supplier naraz hoga. Use kya kahoon?

Rokne se pehle batayein, baad mein nahin, aur sach batayein: kona apni jagah ka kharcha nahin nikal raha. Pehle usi se poochein ke woh bacha maal wapas le sakta hai ya apna kam se kam order ghata sakta hai, kyunki aksar kar leta hai. Supplier ke liye yeh roz ki baat hai, aur jo dukandar munh par keh deta hai uska taalluq qayam rehta hai.

Line jaldi khatam karne ke liye sab par discount laga doon?

Nahin, aur nikalte waqt paisa khone ka sab se aam tareeqa yehi hai. Jo maal poore rate par bik raha hai us ka rate girana woh paisa dena hai jo aap ko waise bhi milne wala tha. Tez cheezein aam rate par bechein, discount sirf us par jo unke baad bacha ho. Woh bhi qadam ba qadam, ek hi bari katauti nahin.

Line mere walid ki lagayi hui hai aur main use khatam karne wala nahin banna chahta?

To khatam na karein. Use un do teen cheezon tak chhota kar dein jo use uthaye hue hain, unhein counter ke paas rakhein, aur purane customer ko bata dein ke unke liye kuch nahin badla. Aap ke walid ki dukan paisa kamane wali dukan thi, aur koi sust kona itna qeemti nahin ke use das saal ghaate par izzat ke naam par uthaya jaye.

Nayi cheez behtar rahi ya nahin, yeh faisla kitne arse baad karoon?

Naye maal ko teen mahine dein, kyunki pehle chhe hafte hamesha sust hote hain jab tak customer ko pata chale ke kona wahan hai. Phir wohi hisab lagayein jo purani line par lagaya tha: foot, khara paisa, kitne mahine ka stock, fi foot fi mahina kamai. Agar nayi cheez buri hai to aap ne asli baat seekh li, aur use dobara badal sakte hain.