Nayi cheez dukan mein rakhein, paisa phansaye bagair

Nayi cheez rakhna us paise ka sauda hai jo aap ki dukan ko chala raha hai. Sauda jaan boojh kar chhota rakhein, cheez wahan rakhein jahan nazar pare, parakhne ki tareekh pehle se muqarrar karein, aur yeh bhi pehle tay karein ke nakaami par kya karenge. Poora tareeqa yehi hai.

Pehle theek sawal poochein

Zyadatar nayi cheezein ghalat sawal se shuru hoti hain, yani "kya yeh bikay gi?" Takreeban har cheez thori bohat bik hi jati hai. Asli sawal yeh hai ke kya woh itna aur itni tezi se bikti hai ke us paise aur us shelf ke qabil ho jo kisi aur cheez se cheeni gayi.

Is ke peeche ek doosra sawal hai jo kisi ko achha nahin lagta: aap ke customer abhi yeh kahan se lete hain? Agar jawab do galiyan door ki dukan hai to aap unhein aadat badalne ko keh rahe hain, aur aadat hilana mehnga parta hai. Agar jawab yeh hai ke woh bohat door se lete hain ya lete hi nahin, to aap ko waqai koi khali jagah mil gayi hai.

Aur ek teesra, halka sa sawal. Kya aap is cheez ko waqai jante hain? Jis line ko aap theek se nahin samajhte us mein supplier tay karta hai ke aap kya rakhenge, rate jitne hone chahiyein us se bure hote hain, aur aap achhe aur bure saude mein farq hi nahin kar sakte. Yeh paisa khone ka dheema raasta hai, chahe cheez bikti bhi rahe.

Sacchi shuruaat yeh maan kar hoti hai ke aap maal nahin, khabar khareed rahe hain. Ek dafa yeh nazar aa jaye to pehla order dene ka poora andaz badal jata hai.

Nayi line ki asal qeemat

Kharid ki qeemat sirf nazar aane wala hissa hai.

Farz karein aap nayi cheez ka chhota pehla lot lete hain

Pehla order, supplier ki sab se chhoti tadaad parRs 14,000

Sab bik jaye to kitne ka bikta haiRs 17,500

Poore lot par aap ki kamaiRs 3,500

Chalti hui cheez se cheeni gayi shelf ki jagahEk shelf

Bikne tak phansa hua aap ka paisaRs 14,000

Us dabbe ki do lakeerein zyadatar nuqsan karti hain, aur un mein se koi bhi kamai wali nahin.

Pehla phansa hua paisa hai. Kisi aazmai hui cheez mein bandhe Rs 14,000 ka matlab hai Rs 14,000 us maal ke liye nahin bache jise bechna aap ko pehle se aata hai, aur jo dukan apni tez chalne wali cheezein is liye dobara nahin mangwa pati ke paisa kisi sust tajurbe mein laga hai, woh khud ko masroof mehsoos karte hue ghareeb kar leti hai. Chhoti dukanein nafe ki kami se nahin, naqdi ki tangi se band hoti hain.

Doosri shelf hai. Har nayi line kisi ko bahar dhakelti hai, aur jise dhakelti hai woh aksar aazmuda kamane wali cheez hoti hai, kyunki aazmuda cheezein hi achhi jagahon par hoti hain. To nayi cheez ko sirf bikna kaafi nahin, usay us cheez se zyada kamana hoga jise us ne hataya. Yeh us se kahin oonchi shart hai jo zyadatar dukandar rakhte hain, aur isi liye itni nayi cheezein aakhir mein woh maal ban jati hain jo bikta nahin aur khamoshi se paisa khata hai.

Ek teesri qeemat bhi hai jo kahin nazar nahin aati: aap ka dhyan. Nayi line seekhne, samjhane aur dobara mangwane ka waqt maangti hai. Akele chalne wali dukan mein yeh waqt kisi aur kaam se nikalta hai.

Tajurba chhota rakhein, waqai chhota

Pehle order ka maqsad us par kamana nahin. Maqsad sab se kam qeemat mein saaf jawab khareedna hai.

Chhota tajurba jo asli jawab de

1. 1Order dene se pehle das customeron se poochein"Kya aap yeh lenge?" nahin balke "abhi kahan se lete hain aur kitne ka?" Doosre sawal ka jawab sacha milta hai.
2. 2Supplier jo sab se chhota lot de, wohi leinJaan boojh kar per piece mehnga lein. Aap khabar khareed rahe hain, aur chhote lot par bura rate mare hue bare lot ke achhe rate se bohat sasta hai.
3. 3Muqarrar arse ke liye wahan rakhein jahan nazar parti haiNeechi shelf par chhupi hui nayi cheez ka tajurba hua hi nahin, usay nazarandaz kiya gaya, aur is se aap kuch nahin seekhenge.
4. 4Shuru karne se pehle faisle ki tareekh likh leinChhe hafte, aath hafte, jo cheez ke mutabiq ho. Jis tajurbe ki koi aakhri tareekh na ho woh khamoshi se pakka stock ban jata hai.

Pehla qadam wohi hai jahan zyadatar tajurbe jeetay ya haare jate hain. "Kya aap yeh lenge?" par har koi khush akhlaqi se haan keh deta hai, kyunki haan kehna muft hai. "Abhi kahan se lete hain aur kitne ka?" asli jawab deta hai, aur saath mein woh rate bhi bata deta hai jise aap ko maat dena hai.

Doosra qadam ghalat lagta hai aur sahi hai. Haan, sab se chhote lot ka per piece rate sab se bura hota hai. Aap us rate par hamesha ke liye nahin khareed rahe, ek dafa khareed rahe hain, jan'ne ke liye. Barah pieces par bura rate sasti taleem hai. Sau aise pieces par achha rate jo bikte hi na hon, mehngi taleem hai.

Chautha qadam wohi hai jo log chhor dete hain, aur yehi wajah hai ke nakaam tajurbe shelfon par barson pare rehte hain. Faisle ki tareekh kahin aisi jagah likhein jahan woh aap ko nazar aaye. Jis tajurbe ka koi anjaam na ho woh khamoshi se pakka stock ban jata hai jise rakhne ka faisla kisi ne kiya hi nahin.

Woh ishare jo sach batate hain

Nayi cheezon ka faisla is liye ghalat hota hai ke pehla hafta jhoot bolta hai. Pehle hafte mein sab kuch naya hota hai, aap ka josh bhi.

Kaunsi baat sach batati hai aur kaunsi sirf achhi lagti hai

Asli isharaAchha lagta hai, matlab kam

DobaraAsli isharaWohi customer doosri baar lene aata haiAchha lagta hai, matlab kamBohat se log utha kar wapas rakh gaye

RaftarAsli isharaTajurbe ke arse mein aadha lot nikal gayaAchha lagta hai, matlab kamPehle teen dinon mein achha bika

TalabAsli isharaShelf par na ho to customer khud maangte hainAchha lagta hai, matlab kamCustomer ne kaha ke soch achhi hai

PaisaAsli isharaIs par kamai us cheez se zyada hai jo hatai gayiAchha lagta hai, matlab kamKharidte waqt rate achha lag raha tha

Us jadwal ki sab se ahem lakeer "dobara" wali hai. Ek customer ka doosri baar lena tees logon ke uthane rakhne se zyada batata hai, kyunki us ne ab apna paisa usi faisle par do dafa kharch kiya hai. Asli vote sirf yehi hai.

Khali shelf wale sawal par bhi nazar rakhein. Jab cheez khatam ho jaye to kya koi maangta hai? Jis cheez ka log naam le kar maangte hain us ne aap ki dukan mein jagah bana li. Jis ke khatam hone par koi zikr hi na kare, woh kabhi chahi hi nahin gayi thi, bas mojood thi.

Aur bikri ginte waqt kamai ginna na bhoolein. Woh nayi line jo patle nafe par tezi se nikal jaye, us boring cheez se kam kaam ki ho sakti hai jise us ne hataya. Us ne apni shelf ka haq ada kiya ya nahin, is ka jawab tabhi milta hai jab aap ko maloom ho ke aap ki dukan waqai kitna kamati hai, sirf yeh nahin ke kitna bikta hai.

Paisa kahan se aaye

Pehla order kabhi us paise se na karein jo aap ne kisi aur ka dena hai. Is se tajurba poori dukan ka khatra ban jata hai, aur nakaam tajurbe ka hisab us waqt bohat sakht ho jata hai jab supplier ka bill bhi usi din khara ho.

Zyada mehfooz raasta yeh hai ke paisa sust stock se nikalein. Koi aisi cheez dhoondein jo pehle hi bina biki pari hai, usay jis rate par chale nikal dein, aur wohi paisa nayi line par lagayein. Aap ne ek ghair yaqeeni cheez ki jagah doosri le li hai, aur apne chalte hue paise ko haath bhi nahin lagaya, aur chhoti dukan ke liye tajurbe ka sab se saaf tareeqa yehi hai.

Raqam usi hadd ke andar rakhein jo aap ne cheez dekhne se pehle tay ki thi. Jitna paisa aap dukan ka tareeqa badle bagair kho sakte hain, tajurbe ka theek size wohi hai. Agar supplier ka sab se chhota lot bhi us hadd se bara hai to sacha jawab yeh hai ke abhi yeh line aap ke liye aazmai hi nahin ja sakti, aur darwaze par yeh keh dene mein koi sharam nahin.

Aur isay apne record mein alag rakhein. Nayi line ki apni kharid aur apni bikri alag likhein taake aap us ka apna natija dekh sakein, yeh aam ehsaas nahin ke dukan zyada masroof lag rahi thi. Wasoolo har product ke saath kharid ka rate rakhta hai, is liye tajurbe ke aakhir mein aap ek number parh rahe hote hain, apni yaadasht se bahes nahin kar rahe hote.

Shuru karne se pehle nikalne ka raasta rakhein

Teenon anjaam abhi tay kar lein, jab tak aap thanday hain.

Kamyab. Aap dobara mangwate hain, thori bari tadaad mein, aur rate ki baat cheet tab shuru karte hain. Supplier apna asli rate us dukan ko deta hai jo pehle sabit kar chuki ho ke maal chala sakti hai.

Aadhi kamyab. Kuch bikta hai, kuch nahin. Jo do cheezein chalin unhein rakh lein aur baqi chhor dein. Zyadatar kamyab nayi lineein pehle order se kahin tang nikalti hain.

Nakaam. Lagat par nikal dein, paisa dukan mein wapas laayein, aur shelf usi ko wapas dein jo pehle wahan tha. Yeh usi tareekh par karein jo aap ne likhi thi, do mausam baad nahin.

Inhein abhi likhne ki wajah seedhi hai. Paisa kharch hone ke baad aap ko intezar karne ki wajahein khud milne lagti hain, kyunki lagat par maal nikalna ghalti maanne jaisa lagta hai. Woh ghalti maanna nahin hai. Yehi farq hai ek chhote nuqsan aur us shelf mein jis ki safai aap saal bhar khud ko dete rahenge.

Nakaam ho to jald nakaam hon

Nakaam line ka aap par takreeban kuch kharch nahin hota agar aap usay jald band kar dein, aur bohat kharch hota hai agar aap us ka difa karne lagein.

Jis rate par bhi chale, apni lagat samet, nikal dein, aur is faisle ko us raqam se naapna band kar dein jo aap ne di thi. Woh paisa kharch ho chuka, aur zinda sawal sirf yeh hai ke us mein se kitna wapas mil sakta hai aur shelf kitni jaldi dobara kamane lagti hai.

Phir ek line mein likh lein ke aap ne kya seekha, kyunki tajurbe ka asal munafa yehi hai. Ghalat customer, ghalat rate, ghalat mausam, ghalat shelf. Jo dukandar achhe barhte hain woh wohi hote hain jo bata sakte hain ke unhon ne pichhli teen koshishein kyun nahin chalin, kyunki har jawab ne agli koshish sasti kar di.

Aur ek nakaami ko aane wale barson ka faisla na karne dein. Jo dukan kabhi kuch nayi koshish nahin karti woh aahista aahista wohi dukan reh jati hai jo sirf wahi bechti hai jo sab bechte hain. Chhote, tareekh wale, saste tajurbe hi agli achhi line dhoondne ka tareeqa hain bina us paise ko khatre mein daale jo poori dukan ki saans hai, aur yeh us bare sawal ka sacha mutabadil bhi hai ke doosri dukan kholni chahiye ya nahin.

Aam sawalat

Supplier sirf bari tadaad bechta hai. Main kya karoon?

Us se seedha tajurbe wali tadaad maangein aur wajah bhi batayein. Bohat se supplier waqai aazmane wali dukan ke liye case tor dete hain, kyunki un ka apna faida ek naye gahak mein hai jo dobara order kare. Agar woh inkar kar de to koi chhota distributor dekhein, lot kisi bharose mand dukandar ke saath baant lein, ya yeh maan lein ke yeh line sasti tor par aazmai nahin ja sakti aur chhor dein. Lihaz mein bari tadaad khareed lena hi woh tareeqa hai jis se dukanon ke paas saal bhar wohi cheez pari rehti hai.

Tajurba kitna lamba hona chahiye?

Itna ke wohi customer usay do dafa maange, aur yeh poori tarah cheez par hai kisi aam usool par nahin. Jo cheez log har hafte lete hain us ka faisla ek mahine mein ho jata hai. Jo mausam mein ek dafa liya jaye us mein bohat zyada waqt lagta hai, aur yeh lamba intezar khud ehtiyat ki wajah hai, kyunki poore arse aap ka paisa phansa rehta hai. Lambai order dene se pehle tay karein aur likh lein.

Kya customeron ko batana chahiye ke main nayi cheez aazma raha hoon?

Haan, aur yeh aap ki sab se sasti tashheer hai. Un das pandrah purane customeron ko batayein jo rozana aap ki dukan mein hote hain, un se raye poochein, aur cheez aisi jagah rakhein jahan unhein nazar aaye bagair rahe hi na. Logon ko poocha jana achha lagta hai. Is se sacchi raye bhi jald milti hai, aur tajurbe ka maqsad wohi hai.

Agar qareeb wali dukan pehle se yeh bech rahi ho to?

To aap khali jagah nahin bhar rahe, aap logon se kehte hain ke kharidne ki jagah badlein, aur is ke liye mojood hone se zyada koi wajah chahiye. Behtar rate, hamesha maal ka mojood hona, ya sirf yeh ke woh pehle se aap ki dukan mein khare hain. Kabhi kabhi aasani akeli hi kaafi hoti hai. Bas khud se sach bolein ke yeh mushkil tajurba hai, aur pehla order aur bhi chhota rakhein.

Nayi line bik to rahi hai lekin kama rahi hai ya nahin, kaise dekhoon?

Us ki kamai ka muqabla sifar se nahin, us cheez se karein jise us ne shelf se hataya tha. Us ki lagat, bikne ka rate, aur tajurbe ke arse mein kitni nikli, yeh teen numbers hatai gayi cheez ke wohi teen numbers ke pehlu mein rakhein. Poora jawab isi muqable mein hai, aur isi liye har product ka kharid rate likh kar rakhna dukan ke kisi bhi doosre record se zyada maayne rakhta hai.

Ek waqt mein kitni nayi lineein aazma sakta hoon?

Zyadatar chhoti dukanon mein ek, aur zyada se zyada do. Kai ek saath aazmane ka matlab hai ke aap ko pata hi nahin chalta ke chal kaunsi rahi hai, aap ka paisa kai bina aazmai cheezon mein bant jata hai, aur aap ka dhyan theek us waqt taqseem ho jata hai jab tajurbe ko us ki zaroorat hai. Ek saaf jawab teen dhundle taassuraat se zyada qeemti hai.