Apne kaam ki ujrat kaise tay karein

Pehle yeh nikalein ke aap ki dukan ka aik ghanta kitne ka parta hai, phir har kaam ki qeemat usi se banayein. Waqt, purze aur machine ka hissa ginein, yeh nahin ke kaam dekhne mein kitna mushkil laga. Chhote kaam ki aik kam se kam raqam rakhein, aur qeemat shuru karne se pehle bata dein.

Wo marammat jo chalees minute mein Rs 200 di

Ek aadmi aisa handset laata hai jo charge nahin hota. Aap khol kar port saaf karte hain, aik toota pin nikalta hai, mahine pehle li hui patti se badalte hain, chala kar dekhte hain aur wapas de dete hain. Shuru se aakhir tak chalees minute, aur is darmiyan do customer chale gaye kyunki counter par koi tha hi nahin.

Aap Rs 200 lete hain, kyunki is ke itne hi liye jate hain, kyunki agli gali wala bhi Rs 200 leta hai, aur is liye ke us ke samne khare ho kar zyada maangna ajeeb lag raha tha.

Ab ginein ke asal mein kitna laga. Pin Rs 15 ka tha. Aap ke apne chalees minute. Do customer jo chale gaye. Wo soldering iron jo kabhi badalna paray ga, aik mez jo ruki rahi, aur yeh sab chalane wali bijli.

Do sau rupay qeemat nahin thi. Yeh wo number tha jo aap ko kisi aur se mila tha, aur us ne bhi kabhi nikala nahin tha.

Saman ki bajaye kaam bechne mein yehi asal masla hai, aur jo dukanein dono karti hain un mein se taqreeban har aik ko yeh masla hai. Rack par para saman bill par likhi hui khareed ke sath aata hai, is liye aap ko theek pata hai ke wo kitne ka para aur us se neeche aap kabhi nahin bechte. Aap ka apna ghanta kisi bill ke baghair aata hai, is liye us ki qeemat wo lag jati hai jo us lamhe munasib lage, aur wo taqreeban hamesha kam hoti hai.

Kaam ki koi khareed nahin hoti, is liye andaza lagta hai

Dekhein ke aap chai ka packet kaise bechte hain. Rs 240 ka aaya, Rs 280 ka jata hai, aur koi Rs 230 kahe to aap bina soche mana kar dein ge, kyunki wo hadd jis se neeche nuqsan hai, aik pakki maloom haqiqat hai.

Ab dekhein ke aap kameez ki silai, puncture, ya chalees safhon ki printing kaise lagate hain. Koi bill nahin, is liye koi farsh nahin, is liye inkar karne ke liye kuch bhi nahin. Customer zor daale to aap ke paon ke neeche zameen nahin hoti, qeemat gir jati hai, aur aap ko halka sa lagta hai ke kuch chala gaya bina yeh bataye ke kya.

Waqai chala gaya. Aap ne apni dukan ki wo aik cheez de di jo dobara mangwai nahin ja sakti.

Kaam ki qeemat kam lagne ki aik doosri wajah bhi hai, aur wo dikhne se juri hai. Saman nazar aata hai: customer packet dekhta hai aur jaanta hai ke kahin se aaya hoga aur kuch laga hoga. Aap ka hunar nazar nahin aata, aur is se bura yeh ke jitne aap mahir hain utna jaldi kar lete hain, is liye jitne aap mahir hain qeemat utni hi kam jaiz lagti hai. Jo aadmi bees minute ke kaam par do ghante lagata hai wo mehnat karta hua lagta hai. Aap, jinhon ne bees minute mein kar diya, aise lagte hain jaise sirf aik button dabaya ho.

Dono masalon ka aik hi jawab hai. Apne ghante ka rate tay karein, phir baqi sab khud ban jata hai.

Aap ki dukan ka aik ghanta kitne ka parta hai

Farz karein dukan mahine mein 260 ghante khulti hai

Kiraya, koi aaye ya na aayeRs 18,000

Bijli, phone aur choti dekh bhaalRs 9,000

Wo mulazim jo aap ke kaam ke dauran counter dekhta haiRs 22,000

Jo aap ko ghar le kar jana hi haiRs 60,000

Rs 109,000, 260 khule ghanton par phaila huaRs 419 fi ghanta

Yeh sirf misaal hai. Yeh qeemat nahin, farsh hai: is se neeche aap ki dukan ka aik ghanta nuqsan mein jata hai.

Apni dukan ke liye aik sust dopahar mein aik baar nikal lein, phir dobara kabhi nahin.

Wo sab jama karein jo dukan ko har mahine dena hi hai chahe koi andar aaye ya na aaye: kiraya, bijli, koi mulazim, phone, aur wo choti dekh bhaal jo hamesha hoti hai. Phir wo jama karein jo aap ko ghar le kar jana hai, kyunki aap ka apna guzara karobar ka kharch hai, us ka bacha hua hissa nahin. Phir un ghanton par taqseem karein jitni der dukan waqai khuli rehti hai.

Yeh number aap ka farsh hai. Qeemat nahin. Wo hadd jis se neeche aap ki dukan ka aik ghanta nuqsan mein jata hai, bilkul waise hi jaise chai par Rs 230.

Pehli baar karne wale zyadatar dukandar do baar hairan hote hain. Aik dafa yeh dekh kar ke ghante ka number kitna bara hai, aur doosri dafa yeh dekh kar ke un ke kitne kaam is se neeche hain. Dono hairaniyan kaam ki hain, aur doosri wohi hai jo peer ke din ke rate badal deti hai.

Agar aap dukan ka kharcha nikalne wali bikri pehle nikal chuke hain to yeh hisab aadha ho chuka hai. Yeh wohi jorh hai, bas dinon ki bajaye ghanton par taqseem hota hai.

Qeemat kaam ki batayein, hisab ghante se karein

Customer ko ghante ka rate bura lagta hai. Us mein koi hadd nazar nahin aati, wo aap ko dekhta rehta hai, aur har kaam raftar ki bahas ban jata hai. To ghante ka rate na batayein. Kaam ki qeemat batayein.

Lekin wo qeemat bolne se pehle apne zehan mein ghanton se nikalein.

Har batai gayi qeemat teen aadad ka jorh hai

1. 1Waqt, aap ke apne ghante ke farsh parRs 419 fi ghanta par chalees minute Rs 280 bante hain, purze ginne se pehle.
2. 2Purze, khareed par apna aam munafa laga karPurza maal hai, chahe koi bhi lagaye. Khareed par dena aisi chhoot hai jo aap ne kabhi tay nahin ki.
3. 3Is aik kaam par machine ka hissaRs 60,000 wali copier jo teen lakh copiyan degi, har safhe par apna Rs 0.20 kharch karti hai.
4. 4Kul raqam aik number ki tarah batayein, teen ki tarah nahinGhante ka rate customer ko bura lagta hai. Kaam ki qeemat batayein, hisab bolne se pehle chup chaap kar lein.

Har baar teen hisse. Waqt, aap ke ghante ke rate par. Purze, jitne ke aap ko pare us par apna aam munafa laga kar, bilkul waise jaise aap counter par bechte. Aur machine ka hissa, agar kaam mein machine lagti hai.

Teesra hissa wohi hai jo sab bhool jate hain. Silai machine, soldering station, photocopier, welding ka set: yeh ghiste hain, aur har kaam ke sath ghiste hain, saal ke sath nahin. Rs 60,000 wali copier jo khatam hone tak shayad teen lakh copiyan degi, har chhape hue safhe par apna Rs 0.20 kharch kar rahi hai. Yeh qeemat mein na ho to aap chup chaap machine hi bech rahe hain, aik safha kar ke, aur agli machine ke waqt paisa na hone par aap hairan hon ge.

Apne das sab se aam kaamon ke liye yeh aik baar kar lein aur jawab counter ke peechhe aik card par likh dein. Us ke baad aap hisab nahin kar rahe hote, fehrist se rate parh rahe hote hain, aur yehi cheez aap ko agle poochhne wale ko doosra number batane se rokti hai.

Kam se kam raqam

Jo dukan kaam bechti hai us ko sab se chhote kaam ke neeche aik farsh chahiye, aur zyadatar ke pass hota nahin.

Wajah tayyari hai. Aik zip lagana aur chaar zip lagana barabar nahin partey, lekin chaar gunah bhi nahin partey, kyunki har kaam ka bara hissa yeh hai ke jo kar rahe the wo rokna, auzar dhoondna aur dobara shuru karna. Yeh muqarrar hissa chhote kaam ko bhi utna hi dena hai jitna bare ko.

To kam se kam raqam tay karein. Is se neeche jo bhi kaam ho, us ki qeemat yehi hai. Saaf aur bina maazrat ke kahein: "Yahan sab se kam Rs 150 lagte hain." Jis dukan ki hadd bata di gayi ho us se koi bahas nahin karta. Jo dukan har baar naya faisla karti dikhe, us se sab bahas karte hain.

Yeh farsh kaam wali dukan ka sab se bura customer wala pattern bhi theek kar deta hai: wo shakhs jo chaar nanhe kaam chaar alag dinon mein laata hai, har aik itna chhota ke poori qeemat lagti hi nahin, aur aap ki dukan ko muft madad ki jagah samajh leta hai. Farsh ho to wo chaaron aik din le aata hai, jo dono ke liye behtar hai.

Aur jab koi tees second ka kaam ehsan ke tor par karwaye, to soch kar aur khul kar muft kar dein. Jis dukandar ki hadd pakki ho aur wo kabhi kabhi choti cheez muft de de, wo fraakh dil hai. Jis ki koi hadd hi na ho aur jo jab jo maang le, wo sirf ghair yaqeeni hai, aur ghair yaqeeni pan hi wo bhaao taao bulata hai jo har chhoot ki guftagu mein hota hai.

Shuru karne se pehle qeemat bata dein

Qeemat pehle batayein. Hamesha.

✓Hath lagane se pehle

• "Is ke Rs 450 lagein ge, aur chhe baje tak tayyar hoga."
• "Yahan sab se kam Rs 150 lagte hain, kaam koi bhi ho."
• "Khol kar dekhne ke Rs 100, phir main bata dunga."
• "Rs 800 se ooper jaye to karne se pehle phone karunga."

✕Kholne ke baad

• "Chhor jayein, paison ka baad mein dekh lein ge."
• "Do sau se aath sau ke darmiyan kuch bhi ban sakta hai."
• "Purza lagana para, is liye dugna ho gaya." (dete waqt)
• "Aap ke liye, jo aap munasib samjhein."

Kaam bechne mein sab se mehngi aadat yeh hai ke kaam shuru kar diya jaye aur paisay ki baat baad mein ho.

Jaise hi cheez khul gayi, ya kapra kat gaya, guftagu ki saari taqat customer ke pass chali gayi, aur yeh dono jaante hain. Kata hua kapra jura nahin karta. To qeemat theek us waqt tay hoti hai jab aap sab se kam peechhe hat sakte hain.

Qeemat hamesha pehle batayein, us ke sath bhi jise aap achi tarah jaante hain aur lagta hai zaroorat nahin. Aik jumla lagta hai aur wo saari bahas khatam kar deta hai jo dete waqt hoti.

Aur andaze ki bajaye asli number batayein. Andaza sun kar log us ka kam wala sira yaad rakhte hain. Agar waqai kholne se pehle pata na chal sakta ho to kholne ki qeemat batayein, phir wajah ke sath aik hadd batayein, aur wada karein ke us se aage jane se pehle phone karein ge. Yehi aakhri baat customer ko phansa hua mehsoos nahin hone deti, aur is ka aap par koi kharch nahin.

Kholne ke baad kaam barh jaye to jari rakhne se pehle ruk kar bata dein. Aakhir mein nahin. Jumla chhota hai: "Aik purza chahiye jo mujhe umeed nahin thi, is liye Rs 250 ki bajaye Rs 400 lagein ge. Karun?" Is sawal par aaj tak koi naraz nahin hua. Yehi baat dete waqt bataane par bohat se log naraz ho chuke hain.

Kaam ka paisa munafe se chhup jata hai

Ab wo hissa jo dono kaam karne wali dukanon ko pakarta hai, aur isi liye un mein se bohat si nahin bata sakteen ke service wala hissa faidemand hai ya nahin.

Saman ka paisa nishan chhorta hai. Maal gaya, naqdi aayi, aur dono ka farq nazar aata hai. Kaam ka paisa taqreeban koi nishan nahin chhorta. Rack se kuch nahin gaya. Aksar golak mein paisa jane ke ilawa kuch likha bhi nahin gaya. To mahine ke aakhir mein service ki aamdani bikri mein mil jati hai, us ke purze maal mein mil jate hain, aur poora kaam us aik sawal ke liye ghaib ho jata hai jo ahem hai: yeh kama raha hai ya nahin?

Ilaj yeh hai ke kaam ko apni alag aamdani ki tarah darj karein aur us mein lage purze us ke sath likhein. Wasoolo mein is ka matlab yeh hai ke kaam apne sauday ki shakal mein note ke sath darj hota hai aur lage hue purze apni khareed par maal se nikalte hain, is liye munafe wala safha bata sakta hai ke kaam wale hisse ne asal mein kitna kamaya, rack ki bikri mein daba nahin deta.

Teen mahine yeh karein aur aap ko wo baat pata chal jayegi jo aap ke bazaar ki zyadatar dukanon ko nahin: kaun si service kamati hai, kaun si aap aadat mein rakhe hue hain, aur kaun si chup chaap saman ke paison se chal rahi hai. Yeh wohi ehtiyat hai jis se dukan ka asli nafa ka sacha number banta hai, bas is baar karobar ke us aadhe hisse par jis ka koi bill yaad nahin dilata.

Aur jab yeh nazar aane lage to qeemat ka sawal khud jawab de deta hai. Jo service acha kamati hai us ko zyada ghante, aik theek board aur har customer se zikr milta hai. Jo nuqsan deti hai us ka rate theek hota hai ya wo band hoti hai, aur yeh dono faisle hain, jo zyadatar dukanon ko apne kaam ke baare mein kabhi karne ko nahin milte. Us ke baad rate lagana bhi wohi hunar ban jata hai jo rack ki har cheez par rate lagane mein hai, bas khareed ki jagah aap ka apna ghanta hota hai.

Samne wali dukan mere nikale hue rate se aadhe par kar rahi hai. Ab kya?

Aisa rate na maanein jo aap afford nahin kar sakte. Yeh dekhein ke wo kya chhor raha hai, aur aksar wo purze, machine ya apna guzara chhorta hai. Muqabla raftar aur bharose par karein.

Kya customer ko qeemat ki tafseel dikhani chahiye?

Sirf poochhne par. Kul raqam batana saaf rehta hai. Koi sawal kare to purze, waqt aur machine ka zikr mazboot jawab hai, safai nahin.

Aisa kaam kaise lagayein jo pehle kabhi nahin kiya?

Ghanton ka imandari se andaza lagayein, us mein tihai hissa un baaton ka jorh dein jo abhi zehan mein nahin, aur wo batayein. Kaam jaldi ho jaye to batai hui qeemat se kam lein aur wajah bata dein. Wo customer phir aata hai.

Wo kaam jo customer bhugatte hue sath sath hota hai?

Us mein bhi aap ke ghante lagte hain, aur counter bhi lagta hai. Rate bilkul wohi rakhein, aur agar kaam beech mein roka nahin ja sakta to bata dein ke kab karein ge, bura kar ke thoosein nahin.

Mere customer choti marammat muft samajhte hain kyunki wo mujh se khareedte hain.

Kuch cheezein muft rakhein aur unhein bol kar bata dein, taake fraakh dili aap ka faisla ho, wo aadat nahin jis mein aap phans gaye. Baqi sab rate card par jayega.

Kya purzon par wohi munafa hona chahiye jo rack par hai?

Haan. Purza maal hai, chahe koi bhi lagaye. Khareed ki qeemat par dena aisi chhoot hai jo aap ne kabhi tay hi nahin ki.