Woh customer jo sirf kam nafe wali cheezein le jata hai

Aap ki kitab mein us ka naam sab se upar hai, galle mein taqreeban kuch bhi nahin. Faisla karne se pehle number nikalein: Rs 18,000 ka maal, sau mein teen ke hisab se Rs 540. Delivery aur intezar wohi Rs 540 kha jate hain. Usool cheez par lagayein, bande par nahin.

Kitab ka sab se bara naam

Iqbal hafte mein do baar aata hai, subah aath baje ke thora baad, jab bazaar abhi khula hi hota hai. Do bore aata, paanch kilo ka tel ka tin, cheeni kilo ke hisab se, aur nukkar wale apne khokhe ke liye doodh. Woh rate par behes nahin karta. Woh paanchwa bora udhaar par nahin maangta. Das tareekh ko bina taqaze ke hisab saaf kar deta hai.

Customers ki list par nazar dalein to us ka naam upar hi kahin hota hai. Mahine mein Rs 18,000 ka maal, kabhi us se bhi zyada. Koi poochhe ke aap ki dukan ke liye kaun se customer ahem hain, to aap bina soche pehle teen naamon mein usi ka naam lenge.

Ab dekhein woh kya kabhi nahin leta. Biscuit nahin. Sabun nahin, shampoo ke sachet nahin, thandi bottle nahin, surf nahin, double roti nahin. Yeh sab woh bus stop wali dukan se uthata hai, kyunki wapsi par wohi raste mein parti hai. Aap se woh theek wohi cheezein leta hai jin ka rate poori gali ne haddi tak kas rakha hai, woh chaar paanch cheezein jin ka bhao meel bhar ke har dukandar ko zubani yaad hai aur jin par Rs 5 upar khara hona kisi ki himmat nahin.

Masla poora yahin ka yahin hai. Kagaz par woh bara customer hai. Galle mein woh gintee mein hi nahin aata. Aur is poore arse mein aap ko lagta raha ke dukan bhari hui aur kamyab chal rahi hai.

Farz karein woh mahine mein Rs 18,000 ka maal leta hai

Hisab ek dafa, tasalli se, apne numberon ke saath laga lein.

Aata, cheeni, tel aur doodh wohi cheezein hain jin par aap sab se kam rakhte hain. Farz karein chaaron mila kar sau mein teen rupay chhorte hain, jo doodh ke liye kushada hai aur aate ke bore ke liye theek theek. Rs 18,000 ke maal par yeh bane Rs 540 mahine ke.

Rs 540. Yeh us customer se poori kamai hai jise aap apne pehle teen naamon mein ginte the.

Ab us mein se woh nikaalein jo usay chalane par kharch hota hai.

Bhari cheezein aap larke ke haath us ke khokhe tak bhijwate hain, mahine mein chhe chakkar, aur larke ka waqt aur petrol taqreeban Rs 50 fi chakkar banta hai. Rs 300 wahin gaye.

Woh maal udhaar par leta hai aur das tareekh ko chukata hai. Yani aap ka taqreeban Rs 18,000 har waqt paanch hafte ke liye dukan se bahar khara rehta hai. Woh paisa muft nahin. Woh biscuit ka carton hai jo aap ne mangwaya hi nahin, aur biscuit ka carton sau mein teen se kahin zyada deta hai. Us par mamooli sa Rs 350 rakh lein.

Rs 540 andar, Rs 650 bahar. Us ka mahina Rs 110 ke ghate par band hua, aur woh do foot shelf jo hamesha bhari rakhni parti hai taake usay aata kabhi khatam na mile, woh to hisab mein aayi hi nahin.

Kuch mahine yeh number upar bhi nikal aata hai. Kuch mahine nahin nikalta. Baat yeh hai ke aap ko dono soorton ka pata hi nahin tha, aur aap dukan ke faisle aise kar rahe the jaise yeh ek aadmi poori dukan utha raha ho.

Woh dushman nahin, aur aata isi liye hai

Yahan ehtiyat chahiye, kyunki jo natija sab se jaldi samajh aata hai wohi ghalat hai.

Kam nafe wali yeh cheezein hi wajah hain ke gali aap ke darwaze se guzarti hai. Koi subah uth kar dukan dekhne ki khwahish nahin karta. Log tab aate hain jab aata khatam ho jaye, cheeni mukk jaye, ya chai ke liye doodh na bache. Jis dukan par aata nahin, us par aana jaana nahin, aur jis par aana jaana nahin woh sabun bhi nahin bechti.

In cheezon ka rate upar rakhein to sirf aate wala customer nahin jata. Sab jate hain, kyunki aata, cheeni aur tel wohi bhao hain jo gali ko zubani yaad hain. Kaun sa rate log milate hain aur kaun sa koi nahin dekhta, yehi farq us rate ko us rate se alag karta hai jo dukan khaali kar deta hai.

Ek doosri cheez bhi hai jo Iqbal deta hai aur hisab mein kabhi nazar nahin aati. Bara utha aap ki kharid hila deta hai. Jab aap hafte mein chaar ki jagah das bore uthate hain to thok wala rate hi aur bolta hai, aur woh behtar rate us aate par lagta hai jo aap sab ko bechte hain, sirf us ke hisse par nahin.

Is liye asal sawal kabhi yeh nahin ke us se jaan kaise chhurayein. Jin logon ne yeh sawal le kar shuru kiya, un ki dukan shaz hi behtar hui.

Asal sawal: kam padne wali kaun si cheez le raha hai

Chhoti dukan ki chaar cheezein jo kam parti hain

1. 1ShelfKam nafe wali cheez ke liye rukka har foot us cheez se khaali hai jo zyada deti hai.
2. 2DeliveryEk banda, ek motorcycle aur aadha ghanta jo counter ko nahin mila.
3. 3Udhaar3 percent wali cheez par diya rupya 20 percent wali ke liye bacha hi nahin.
4. 4Rush ka aadha ghantaPaanch se sarhe chhe ke darmiyan jise dekh rahe hain bas wohi ek customer hai.

Chhoti dukan mein chaar cheezein kam parti hain, aur paisa un mein sirf ek hai.

Shelf. Jagah aur maal dono ginti ke hain. Kam nafe wali cheez ke liye rukka har foot woh jagah hai jahan zyada dene wali cheez nahin rakhi ja saki, aur aate ke bore mein khara har rupya kisi aur cheez mein khara nahin.

Delivery. Maal bahar bhejte hain to yeh ek banda, ek motorcycle aur aadha ghanta hai jo counter ko nahin mila.

Udhaar. Aap ki udhaar kitab ki ek had hai, chahe aap ne likhi ho ya nahin. 3 percent wali cheez par diya hua rupya 20 percent wali cheez ke liye khaali nahin bachta.

Rush ka aadha ghanta. Paanch se sarhe chhe ke darmiyan jis ko aap dekh rahe hain, sirf wohi ek customer hai jise aap dekh sakte hain. Jo banda usi waqt Rs 900 ke aate par das minute le, woh us tareeqe se mehnga hai jo kisi kitab mein likha nahin milta.

Zaroori nahin ke woh chaaron le raha ho. Jo customer kam nafe wali cheezein le, cash de, apna bora khud uthaye aur gyarah baje aaye, us par kuch kharch hi nahin hota aur woh hamesha ka mehmaan hai. Wohi customer udhaar par, delivery ke saath, sarhe chhe baje aa jaye to woh doosra customer hai, sirf chehra wohi hai.

Paanch kaam, aur woh ek jumla jo sab mehfooz kar deta hai

Usool cheez par lagayein, bande par kabhi nahin

✓Yeh kehein

• "Aata aur cheeni ab sirf cash par hain, poori dukan ke liye."
• "Rs 2,500 se upar mila jula maal ho to delivery muft, us se kam par Rs 60."
• "Sabun aur chai bhi mujh se lein to poore saude ka number behtar kar doon ga."
• "Company ka rate har hafte hilta hai, is liye woh cheez kitab par nahin uthata."

✕Yeh kabhi nahin

• "Aap to bas sasti cheezein hi lete hain mujh se."
• "Main ab aap ko udhaar nahin de raha."
• "Aap ke liye aata kal se Rs 10 mehnga ho jayega."
• "Baqi customer aap se kahin zyada kharidte hain."

Number saamne aa jaye to kaam chhote hain aur un mein koi bhi jhagra nahin.

Sab se pehle kam nafe wali cheezein udhaar se nikaal dein. Sau mein teen rupay paanch hafte ka intezar nahin utha sakte. Yeh hisab hai, ziddi pan nahin.

Usool cheez par lagayein, bande par kabhi nahin. Poora kamal isi baat mein hai. "Yeh do cheezein main sirf cash par rakhta hoon, sab ke liye" dukan ka qanoon hai. "Main ab aap ko udhaar nahin doon ga" jhagra hai, aur shaam tak char logon ne us ka koi na koi version sun liya hota hai.

Saleem gali ke sire par chawal aur aata bechta hai. Mangal ko chaar baj kar das minute par, jab Rafiq apne roz ke do bore lene aaya, Saleem ne us ke kitab kholne se pehle hi keh diya: "Aata aur cheeni ab sirf cash par hain bhai, poori dukan ke liye. Company ka rate har hafte hilta hai, main usay kitab par nahin utha sakta." Rafiq ne cash diya. Saath mein chai ka packet bhi le liya, kyunki batwa pehle hi khula hua tha.

Un cheezon ko muft delivery se bhi nikaal dein, ya delivery ka rate seedha bata dein. Rs 900 ki delivery par Rs 60 lena be-adbi nahin. Jo kharch aap chupke se utha rahe hain, khamoshi usi par baad mein kudorat banti hai.

Jis cheez ke liye woh aaya hai, us ke saath ek kaam ki cheez rakh dein. Iqbal doodh leta hai. Doodh ke bilkul saath kya para hai? Agar kuch bhi nahin, to yeh faisla aap ka hai, us ka nahin. Chai, nazar ki seedh par acha biscuit, ghee ka chhota tin, aur jo cheez woh bus stop se lene wala tha woh pehle hi us ke haath mein hai.

Usay baqi list bhi laane ki wajah dein. Poore saude par behtar rate, kam nafe wali cheez par bura rate kabhi nahin. "Sabun aur surf bhi mujh se lein, poore saude ka number behtar kar doon ga" yeh asli paishkash hai. Aate par Rs 10 barhana usay bhi le jata hai aur un chaar logon ko bhi jin se woh baat karta hai. Customer chhoot maange to jawab ki shakal yehi banti hai jo sab se sasti parti hai.

Aur agar woh sach much ghar ki nahin, dukan ki quantity utha raha hai, to woh retail counter par khara thok ka kharidar hai. Yeh apna alag muamla hai, apne rate aur apni sharton ke saath.

Kab kam nafa aur tez raftar hi theek dukan hai

Farz karein: do shelf, dono par Rs 9,000 ka maal, ek mahina

Kam nafa, tez chaltiZyada nafa, khari hui

Us ke Rs 100 par kya bachta haiKam nafa, tez chaltiRs 3Zyada nafa, khari huiRs 25

Shelf kitni baar khaali hoti haiKam nafa, tez chaltiMahine mein chaar baarZyada nafa, khari huiTeen mahine mein ek baar

To mahine ki bikri banti haiKam nafa, tez chaltiRs 36,000Zyada nafa, khari huiRs 3,000

Aur shelf ne aap ko diyaKam nafa, tez chaltiRs 1,080Zyada nafa, khari huiRs 750

Kharabi kya ho sakti haiKam nafa, tez chaltiJis din woh aaye usi din khaaliZyada nafa, khari huiSaal bhar baad bhi wahin pari hui

Ab woh baat jo kehti hai kuch bhi na badlein.

Farz karein ek kam nafe wali cheez par aap ka Rs 9,000 ka maal para hai jo sau mein teen chhorta hai, aur Iqbal jaise customers ki wajah se woh shelf mahine mein chaar baar khaali hoti hai. Us shelf ne Rs 36,000 ka maal becha aur aap ko Rs 1,080 diye.

Ab farz karein Rs 9,000 aisi shaandar cheez par lage hain jo sau mein 25 chhorti hai magar teen mahine mein ek baar khatam hoti hai. Mahine ke hisab se yeh Rs 3,000 ki bikri aur Rs 750 ki bachat hai.

Kam nafe wali shelf jeet gayi, aur is liye jeeti ke woh chalti rahi. Raftar bhi ek qism ka nafa hai. Jo customer shelf ko waqt par khaali kar deta hai, woh aap ke liye woh kaam kar raha hai jo label par chhapi koi percentage nahin kar sakti.

Dhoka yeh hai ke yeh baat sirf tab tak sachi hai jab tak cheez waqai tez chale. Jis din kam nafe wali cheez sust hui, woh dukan ki sab se buri shelf ban jati hai: na nafa na chaal. Isi liye bikri ke total ki jagah apne asal munafe par nazar rakhni chahiye, kyunki bikri to aap ko yehi batati rahegi ke sab theek chal raha hai.

Aap ki apni kitab kya bata sakti hai

Wasoolo mein har cheez ka kharid rate us ke bechne wale rate ke saath likha hota hai. Is liye ek saude par kya bacha, yeh andaza nahin, hisab ban jata hai. Iqbal ne jitna aata, cheeni aur tel liya, utna hi dal dein, aur jawab screen par hoga, raat ko dimagh mein nahin.

Us ka khata doosra aadha hissa dikhata hai: us ne kya liya, kin tareekhon ko liya, aur paisa kab wapas aaya. Paanch hafte ka intezar paanch hafte hi parha jata hai, "woh thora sust hai" nahin. Profit wala view unhi kharid rates par khara hai, is liye dukan ka mahina aur ek customer ka mahina ek hi paimane se naapa jata hai. Wasoolo download karna 100% free hai.

Jo yeh nahin karti woh yeh hai: yeh aap ke customers ki tarteeb nahin banati aur Iqbal ke naam ke saath koi number nahin lagati. Yeh aap ko rates, entries aur tareekhein deti hai. Shelf, delivery aur udhaar kis ko milega, yeh faisla counter ke peeche khare bande ka hi rehta hai.

Aam sawalat

Ek customer se asal mein kya bachta hai, yeh nikalein kaise?

Us ke ek mahine ki kharidari lein aur har cheez do numberon ke saath likhein: aap ne kis rate par bechi aur woh aap ko kitne ki pari. Farq jama kar lein, wohi us ka nafa hai. Phir us mein se us ki delivery aur intezar mein khare paise ka kharch nikaal dein. Agar aap ki cheezon par kharid rate pehle se likha hai, jaise Wasoolo mein hota hai, to aadha kaam pehle hi ho chuka hai.

Kya usay udhaar dena bilkul band kar doon?

Bilkul nahin, aur us bande ke faisle ke taur par to hargiz nahin. Sab se kam nafe wali cheezein udhaar se nikaal dein, magar aise usool ke taur par jo har customer par lage, aur baqi kitab jaisi hai waisi rehne dein. Sau mein teen rupay paanch hafte ka intezar nahin utha sakte, aur cheez ke baare mein yeh kehna kisi ki tauheen nahin.

Delivery ka paisa maangoon to woh naraz hota hai. Kya kahoon?

Us kharch ka ek usool aur ek had bana dein taake woh kabhi zaati na lage. "Rs 2,500 se upar mila jula maal ho to delivery muft, us se kam par Rs 60" aisa qanoon hai jis ke hisab se banda apna kaam bana leta hai. Yeh baat har us shakhs se kahein jo delivery maange, aur usay likh kar aisi jagah rakhein jahan log khud parh lein.

Kya main sirf us ke liye aate aur cheeni ka rate barha doon?

Yeh wohi ek kaam hai jo kamai se zyada nuqsan pohanchata hai. Yeh bhao gali ko zubani yaad hain, aur jis customer ko aap bus stop wali dukan se Rs 10 upar mil gaye, woh shaam se pehle chaar logon ko bata dega. Rate ki jagah poora sauda hilayein.

Agar woh thok ka kharidar ban kar retail par khara ho to?

To usay khule aam thok ka hi maanein, behes khud khatam ho jayegi. Dukan ki quantity ke liye alag rate, apni sharton ke saath, aam karobar hai. Dukan us waqt marti hai jab thok ki quantity retail wali service par bahar jaye: delivery, udhaar aur aap ka behtareen aadha ghanta, us rate par jo ek bore ke liye bana tha.

Meri poori dukan hi kam nafe wali cheezon par hai. Kya yeh masla hai?

Masla sirf tab hai jab paisa kam hone ke saath sust bhi ho. Jo shelf mahine mein chaar baar chale aur sau mein teen de, woh us shaandar shelf se behtar hai jo teen mahine pari rahe. Percentage ginne se pehle chakkar ginein, phir kam nafe wali cheezon ke saath ek do bhari cheezein rakh dein, unhein hatayein nahin.

Aap ki kitab mein bhi aisa koi customer hai? Hum se poochein, bata dein woh mahine mein kya leta hai aur us par kya lagta hai, hum number aap ke saath nikal denge.