Supplier khud aap ke customer ko bechne lage to kya karein

Aap ka supplier ab unhi gharon aur dukanon ko maal bechne laga hai jinhein aap bechte hain. Yeh aksar aap ke khilaf koi saazish nahin hoti. Pehle dekhein baat kahan tak pohanchi, phir us se akele mein seedha sawal karein, aur apni dukan ki wo do kamzoriyan theek karein jin ki wajah se aap ko chhorna asaan ho gaya.

Jis din pata chalta hai

Koi customer bina kisi irade ke keh deta hai. "Mangal ko company ki gari hamari gali mein aayi thi, main ne do carton wahin se le liye." Ya aap dekhte hain ke wohi gari us dukan ke bahar khari hai jahan aap maal dete hain, aur dabbe utaarne wala wohi shakhs hai jo aap ke darwaze par utaarta hai.

Aap se kuch kaha nahin gaya. Chhupaya bhi nahin gaya. Aap ka supplier seedha un logon ko bechne laga hai jo aap se khareedte hain, aise rate par jo aap ko nazar nahin aata, aur aap ko pata ittefaq se chala.

Pehla ehsaas dhoke ka hota hai, aur pehla irada ghusse mein ki gayi phone call hota hai. Dono samajh mein aate hain aur dono mehnge parte hain. Agle das din mein aap jo karte hain, wohi tay karta hai ke is ka kharcha aik customer hai ya aap ke chauthai kaam ka. Aur is mein se kuch bhi phone par tay nahin hota.

Wo aap ko nuqsan pohanchane ke liye nahin kar raha

Wajah samajh lena baat cheet ko bohat aasan bana deta hai, is liye yahan se shuru karein.

Distributor ya company ka aadmi aksar aik muqarrar miqdar ke peechhe chal raha hota hai jo use har mahine nikalni hai. Jab us ka number kam reh jata hai, to wo baith kar yeh nahin sochta ke kis dukandar ka pait kaat raha hai. Wo wahan jata hai jahan se maal sab se tez utrta hai, aur koi colony, canteen, school ya bara ghar poora carton bina rate par behes kiye utha leta hai.

Kuch par upar se dabao bhi hota hai. Jo company yeh dekhna chahti hai ke us ka maal aakhri khareedar tak pohancha ya nahin, wo apne staff ko seedhe khate kholne ka hukum de deti hai, aur aap ke samne khara aadmi wo hukum maan raha hai jo us ne likha bhi nahin.

Aur kuch sirf yeh aazma rahe hote hain ke aap ki zaroorat hai bhi ya nahin. Yeh soorat asli hoti hai aur isi ko sanjeedgi se lena chahiye, kyunki yeh aksar wahan nikalti hai jahan dukandar chhota, sust aur der se paisa dene wala khareedar ban chuka ho.

Supplier seedha bechne kyun lagta hai

1. 1Us ki mahana miqdar poori nahin ho rahiColony ya canteen poora carton bina rate par behes kiye utha leti hai.
2. 2Company ne khud hukum diya haiKuch companiyan chahti hain ke un ka staff seedhe khate khole, aur wo hukum maan raha hai.
3. 3Aap ke order chhote aur patle ho gayeHar cheez thori aur kisi ki poori nahin, to aap sirf aadat ka stop reh jate hain.
4. 4Aap ka paisa tay din par kabhi nahin pohanchtaHar baar hafta der bata deti hai ke yeh sanjeeda khata nahin.

In chaaron mein se koi bhi wajah ise jaiz nahin banati. Chaaron ise qabil-e-hal zaroor banati hain, jo ghussa kabhi nahin banata.

Pehle yeh nikalein ke asal mein kitna nuqsan hua

Baat cheet se pehle number nikalein. Ehsaas nahin, number, kyunki aap sauda karne ja rahe hain aur ehsaas mez par nahin rakha jata.

Apne khaton mein se har wo khareedar dhoondein jis ne aap ko khud bataya, ya jis ke bare mein aap ko pakka shak hai, ke wo ab wo line seedhi le raha hai. Phir jorein ke wo pehle aik aam hafte mein aap se kitna leta tha aur ab kitna leta hai.

Farz karein chaar regular khareedar aik line gari par le gaye

Wo line, chaar khareedar, aik aam hafte meinRs 9,600 ki bikri

Us par aap ki asal bachatTaqreeban Rs 960

Usi chakkar mein wo chaar aur kya uthate theRs 5,200 ki bikri

Un par aap ki bachatTaqreeban Rs 1,040

Wo maal jo us talab ke liye para hai jo chali gayiRs 14,000 phansa hua

Har hafte ka nuqsan, aur chhota hissa wo line khud haiTaqreeban Rs 2,000

Yeh sirf misaal hai, koi asli dukan nahin. Apne haftawar number daal lein, shakal wohi rahegi.

Yeh jama karte waqt dukandar ko do baatein aksar hairan karti hain.

Pehli yeh ke us aik line ka seedha nuqsan utna bara nahin hota jitna mehsoos hota tha. Ghussa use bara kar deta hai. Doosri yeh ke us ke aas paas ka nuqsan sochne se kahin zyada nikalta hai, kyunki jis khareedar ko aik line ghar par mil rahi hai wo ab wo chakkar hi nahin lagata jo use gyarah aur cheezon ke liye aap ki dukan mein le aata tha.

Yeh doosra number hi asal nuqsan hai aur yehi baat cheet mein le kar jana chahiye. "Aap ne meri line cheen li" nahin, balke "chaar ghar meri dukan mein aana chhor gaye, aur jo cheezein wo raste mein uthate the wo meri shelf par pari hain".

Baat kahan karni hai aur kaise

Phone par nahin, aur kisi ke samne nahin. Khud us ke pas jayein, ya use apne counter par us waqt roken jab dukan khali ho. Jis aadmi par sab ke samne ilzam aaye wo sunta nahin, apna difaa karta hai. Aur phone par baitha aadmi jab chahe baat khatam kar sakta hai.

Jo dekha hai wo saaf keh dein, ilzam lagaye baghair. "Mangal ko gari Rehmat ke pas thi. Us ne khud bataya ke do carton liye. Main samajhna chahta hoon ke ho kya raha hai, kyunki is se yeh badal jayega ke main aap se kya mangwata hoon."

Phir chup ho jayein aur use jawab dene dein. Is baat cheet ki zyadatar kaam ki baat aap ke chup hone ke pehle tees second mein aati hai.

Chaar cheezein maangein, isi tarteeb mein

1. 1Batayein lakeer kahan haiKin khareedaron ko seedha deta hai aur kitni miqdar par. Aisa number jo aap parakh sakein.
2. 2Meri gali mein na becheinPoora shehar nahin. Sirf wo chand galiyan jahan aap ke apne customer rehte hain.
3. 3Meri miqdar ka rate deinAgar wo aise rate par seedha bech raha hai jo aap nahin de sakte, to ya rate badle ya line jaye.
4. 4Har nayi cheez ki pehli pesh-kashSab se sasti cheez jo wo de sakta hai, aur jis par haan kehne ka imkan sab se zyada hai.

Us list ke chaar mutalbe usi tarteeb mein hain jis tarteeb se milne ka imkan hai, aur chaaron maangne chahiyein chahe aap ko sirf pehle do ki umeed ho. Jo supplier doosre par inkar kare aur teesre par haan kar de, wo bhi apni jagah se hila hai.

Jo bilkul nahin karna wo yeh hai: chhorne ki dhamki us waqt tak na dein jab tak aap waqai chhorne ke liye tayyar na hon. Jo dhamki aap poori nahin karte wo use bata deti hai ke aap ki baat ka wazan kitna hai, aur us ke baad har guftagu kamzor jagah se shuru hoti hai.

Wo do baatein jin ki wajah se aap ko chhorna asaan hua

Yeh hissa takleef deta hai, aur yehi wo hissa hai jo waqai aap ke hath mein hai.

Supplier wahan seedha jata hai jahan dukandar us ke kaam ka nahin raha. Kaam ka hone ka matlab sirf do cheezein hain: itni miqdar ke us ka chakkar bane, aur paisa us din jab us ne umeed ki thi.

Miqdar. Jo dukan har cheez thori si mangwati hai aur kisi cheez ka poora carton nahin, wo us ke liye aadat ka stop hai. Apni wo teen lines chunein jo waqai bikti hain aur unhein dhang se mangwayein, chahe is ke liye do aisi lines chhorni paren jo nahin chalteen. Kam cheezon mein gehrai zyada cheezon ki patli tehh se behtar hai, aur is se yeh bhi badal jata hai ke maal utaarne wale ki nazar mein aap ki qeemat kya hai.

Adaigi. Jo dukan tay shuda din se hafta baad paisa deti hai, har baar, wo pehle hi bata chuki hai ke yeh sanjeeda khata nahin. Aap ko jaldi paisa dene ki zaroorat nahin. Aap ko us din dena hai jo aap ne khud kaha tha, aur yeh us se bilkul alag aur bohat sasta wada hai. Agar wada nibhana hi mushkil hai to yeh supplier ka nahin, paison ke behao ka masla hai, aur ise line khone se pehle apni jagah hal karna chahiye. Udhaar par maal lena bina galla khali kiye is ka poora hunar hai.

Apni shelf par kya badalna hai

Ab wo hissa jo poora aap ka hai, aur paisa asal mein wahin se wapas aata hai.

Jahan jeet nahin sakte wahan muqabla na karein. Agar wo bara pack ghar ke darwaze par us rate par de raha hai jo aap nahin de sakte, to wo sauda ab aap ka nahin. Us ke peechhe apna rate mat girayein. Sauda bhi jayega aur bachat bhi. Wo size aur wo aasani bechein jo wo nahin de sakta, jo tqareeban hamesha chhota pack, ajeeb waqt aur wo aik cheez hoti hai jo kisi ko abhi chahiye.

Customer ko rate ke ilawa koi wajah dein. Chalta hua khata, das minute mein pohanch, rate jo har taraf hilne par bhi qayam rahe, aur wo cheez wapas lena jo us ke kaam na aayi. In mein se koi bhi utna mehnga nahin jitna rate girana, aur yeh sab wo hain jo pandrah din baad aane wali gari nahin kar sakti. Purane customer ko rokne ki zameen bhi yehi hai.

Apne do rate dekhein. Kuch khareedar ghar hain aur kuch choti dukanein ya canteenein jo miqdar mein lete hain. Aik hi maal ke yeh do rate hain, aur agar aap sab ko aik hi rate deti rahi hain to miqdar wale khareedar hi sab se pehle uthaye jate hain. Aik hi dukan mein parchoon aur thok ka rate saaf rakhna yahan bachao hai.

Khali jagah soch kar bharein. Jo line aadhi seedhi ja chuki, us par afsos karne ke bajaye use badal dein. Doosri company khushi se wo shelf le legi, aksar behtar sharton par, kyunki jo supplier abhi aap ki gali mein nahin wo andar aana chahta hai.

Supplier badalne ka waqt kab aata hai

Kabhi jawab yeh hota hai ke yeh taluq khatam ho chuka, aur yeh pehchanna zaroori hai warna aadmi ya bohat jaldi chhor deta hai ya bohat der tak baitha rehta hai.

Use badlein, ya rehte hue theek karein

Badalne ka waqtRukna behtar hai

Us ne kya kahaBadalne ka waqtJo aap ne apni aankh se dekha us se inkar kiyaRukna behtar haiMaan liya aur apna dabao bhi bataya

RateBadalne ka waqtAap ke khareedaron ko aap ki lagat se neeche deta haiRukna behtar haiUs ka seedha rate aap ki khareed se upar hai

Baat cheet ke baadBadalne ka waqtKuch nahin badla, gari phir aa gayiRukna behtar haiChaar mutalbon mein se kam az kam aik par hila

Aap ka badalBadalne ka waqtPehle se tay, shelf pehle din se bhariRukna behtar haiKuch tay nahin, shelf khali reh jayegi

Chhorein to dhang se chhorein. Baqi raqam chuka dein, likha hua le lein ke ab kuch dena nahin, aur darwaza zor se band na karein. Bazaar chhota hota hai, aur jis aadmi ko bura chhora tha wo sab se ghalat waqt par kisi ka bahnoi ban kar samne aa jata hai.

Aur badal tay kiye baghair na chhorein. Khali shelf aap ke customer kisi bhi mushkil supplier se zyada tezi se le jati hai, aur yehi dabao dukandar ko is se bhi buri sharton par le jata hai. Agar is baat ne aap ko khatra baantne ka khayal diya hai, to aik supplier ya kai supplier rakhne ka imandarana muqabla faisle se pehle parh lein.

Record rakhein taake agli baar jald pata chale

Takleef is baat ki hai ke aap ko mahine guzarne ke baad, ittefaq se pata chala.

Ilaj chhota hai. Har regular khareedar ka yeh saada record rakhein ke wo aap se kya uthata hai, taake kami kami ki tarah nazar aaye, bure ehsaas ki tarah nahin. Jo khareedar aam hafte mein Rs 4,000 ka maal leta tha aur ab Rs 900 ka leta hai, wo record hone par das second mein nazar aata hai aur na hone par chhe mahine tak nazar nahin aata.

Har khata isi liye hota hai. Wasoolo mein har customer ke apne safhe par likha hota hai ke us ne kya liya aur kya diya, is liye jo khareedar chup chaap kam ho gaya wo customer ki list se hi nazar aa jata hai, aap ko kuch yaad rakhne ki zaroorat nahin. Supplier ka pehlu bhi isi tarah baithta hai: kya mangwaya, kitna dena hai aur kitna diya, sab aik safhe par, us din jab wo aap ke samne khara keh raha ho ke aap ka hisab ghalat hai.

Aap supplier ko yeh nahin rok sakte ke wo kis ko beche. Aap itna zaroor kar sakte hain ke aap ko sab se aakhir mein sirf aik baar pata chale.

Jis customer ne bataya us ke samne supplier se baat kar loon?

Nahin. Customer ka shukriya ada karein, supplier ka zikr na karein, aur baad mein akele mein baat karein. Do suppliers ke beech phansa customer aksar dono se katrana shuru kar deta hai.

Wo kehta hai ke sirf "bare khareedaron" ko deta hai, aap par asar nahin. Yeh maan lena chahiye?

Tab jab wo miqdar mein bata de ke lakeer kahan hai aur us par qayam rahe. Jis wade mein number na ho use aap parakh hi nahin sakte.

Kya main us se likha hua ilaqa ya sirf apni supply maang sakta hoon?

Maang sakte hain, aur choti dukan ko yeh kam hi milta hai. Us ke bajaye wo rate maangein jo aap ki asal khareed ke mutabiq ho, aur nayi cheez par pehli pesh-kash. Yeh kabhi kabhi mil jata hai.

Mere customer gari wale ka rate maangte hain. Main kya kahoon?

Saaf batayein ke us rate par aap kya de sakte hain aur kya nahin, aur aap se unhein wo kya milta hai jo gari nahin deti. Aik baar rate barabar kar dena wo rate hamesha ke liye tay kar deta hai.

Kya foran us se maal lena band kar doon?

Jab tak doosra bandobast tay na ho aur shelf bhari na ho, nahin. Ghusse mein khali shelf chhorna sirf aap ko sazaa deta hai.

Agle supplier ke sath yeh na ho, is ke liye kya karoon?

Us ke qabil khata banein. Chand lines asli miqdar mein mangwayein, jo din kaha us din paisa dein, aur record itna saaf rakhein ke dono baatein use dikha sakein.