Purana customer kam kharidne lage to

Jo customer chhor kar jata hai uska shor hota hai. Jo customer kam kharidne lagta hai woh khamosh hota hai, aur mehnga parta hai kyunki mahinon kisi ko pata nahin chalta. Kami ko ehsas nahin, number samjhein. Dekhein basket se kya nikla. Ek baar poochein, apne saman ka, uske paison ka kabhi nahin.

Jo customer chhorta nahin, bas chhota ho jata hai

Nadeem ki general store gali ke naake par hai, sattarah saal se. Sarfraz roz subah paune aath baje aata hai, factory jate hue, salam karta hai, cash deta hai.

Phir ek subah Nadeem uske haath ka saman dekhta hai. Ek doodh ka packet, ek double roti, chai ka chhota pouch. Bas. Ek waqt tha jab Sarfraz thaila bhar kar le jata tha aur counter par Rs 600 rakh kar nikalta tha. Nadeem ko ek lamhe ke liye ajeeb lagta hai. Phir school van rukti hai, gyarah bachche ghus aate hain, aur baat dab jati hai.

Dhai mahine baad Nadeem Sarfraz ka safha kholta hai aur mahine ek qatar mein parhta hai: Rs 8,700, phir Rs 8,200, phir Rs 5,100, phir Rs 4,300.

Kuch hua hi nahin tha. Masla poora yahi hai.

Jo banda dukan bilkul chhor jata hai, uska shor hota hai. Naam aana band, balance khara, kisi ne bata bhi diya ke ab woh nayi dukan se leta hai. Yeh ek khabar hai aur khabar par kaam ho sakta hai. Jo customer sirf kam karta jata hai woh khabar deta hi nahin. Woh samne hai, izzat se milta hai, paisa deta hai, is liye har din normal lagta hai aur koi din woh din nahin banta jab aap kuch karein.

Achhi baat yehi hai ke banda ab bhi samne khara hai, aur usay rok lena us se kahin sasta hai jo bilkul aana chhor chuka ho.

"Kam leta hai" ko number banayein

"Lagta hai kam leta hai" par kuch nahin ho sakta. "Mahine ka Rs 9,000 tha, ab Rs 4,200 hai" par sab kuch ho sakta hai.

Ek hi paimana pakrein: poore mahine mein usne aap ki dukan par kitna kharch kiya. Har chakkar ka nahin, kyunki chakkar upar neeche hote rehte hain.

Teen mahine sath rakh kar dekhein, aur ek usool bana lein taake har baar apni yaadasht se behes na karni pare:

• Paanchwan hissa ya us se kam kami shor hai. Chhor dein.
• Teesra hissa ya zyada, do mahine musalsal, ishara hai. Dekhein.
• Do tihai gayab ka matlab hai woh ja chuka hai, aur ab bacha khucha aap se le raha hai.

Yeh kaam register ke har naam par nahin, sirf un bees ya tees purane customers par karein jinka na aana aap ko mehsoos hoga. Mahine mein ek sust subah ke pandrah minute, khamosh wala isi se pakra jata hai.

Basket se jo nikla, wohi waja batata hai

Total sirf itna batata hai ke kuch kharab hai. Kya kharab hai, yeh sirf cheezein batati hain.

Un teen mahinon ka saman samne rakhein aur ek sawal karein: kya cheez thi jo har baar jati thi aur ab nahin ja rahi? Khali jagah ki chaar hi shaklein hoti hain.

Basket se kya gaya, aur uska matlab kya hai

Aam tor par matlabPehla qadam

Ek poori cheez ghayab, baqi sab wohiAam tor par matlabAap ne woh brand ya size rakhna chhor diya jiske liye woh aata thaPehla qadamShelf dekhein, dobara mangwayein, phir usay batayein ke aa gayi hai

Mehngi cheezein gayin, rozana wali rah gayinAam tor par matlabUska apna haath tang hua hai, aap par bharosa nahinPehla qadamChhota sauda bhi khushi se dein. Zyada udhaar uske gale na dalein

Aadhi list ek sath gayi, har cheez mein seAam tor par matlabKoi doosri dukan uski aadhi list le gayi haiPehla qadamWoh pehli cheez dhoondein jahan se shuru hua, uska rate dekhein

Har cheez thori kam, aur din bhi yaad haiAam tor par matlabAap ke counter par kuch hua jo usne kabhi bataya nahinPehla qadamSeedha poochein, phir mulazim ya intezar ka masla theek karein

Ek poori cheez ghayab, baqi sab wohi. Atta, cheeni, chai, sabun sab pehle jaise. Bas ghee list se nikal gaya. Aksar iska matlab hai ke aap ne woh brand ya size rakhna chhor diya jiske liye woh aata tha, aur usay agli gali se mil gaya. Sab se sasti waja, aur sab se zyada nazar andaz hone wali, kyunki counter ke peeche lagta hai customer badal gaya. Customer nahin badla. Aap ka shelf badla hai.

Mehngi cheezein gayin, rozana wali rah gayin. Doodh aur roti har subah, magar bara tin, achha sabun aur gosht ghayab. Yeh uska apna haath tang hone ki nishani hai. Isay be-wafai na samjhein, aur basket bhari karne ke liye us par udhaar na thopein. Woh khud ko bacha raha hai, aur aisa banda yaad rakhta hai ke us waqt kis ne usay aasan rakha.

Aadhi list ek hi sath gayi, har cheez mein se. Ek cheez nahin, poora bojh. Uska aadha sauda ab kahin aur ja raha hai. Shuru aksar ek cheez ke behtar rate se hota hai, aur jab banda us dukan ke andar khara ho jaye to baqi saman bhi wahin se utha leta hai. Isi ke peeche sab se zyada bhaagein: yeh gali mein ek customer par ruka nahin karta.

Har cheez thori kam, aur woh hafta bhi yaad hai jab se hua. Cheezon mein koi tarteeb nahin, bas ek waqt se har cheez kam. Aap ke counter par kuch hua: mulazim ne sakht lehje mein baat ki, intezar lamba ho gaya, ya rate usay ghalat laga aur woh behes nahin karna chahta tha. Woh shikayat le kar nahin aayega. Woh bas chup chaap, hamesha ke liye kam kharidega.

Ek khamosh kami saal bhar mein kitni parti hai

Ek baar number laga kar dekh lein, phir aap isay chhoti baat kabhi nahin kahenge.

Ek khamosh customer, baarah mahine

Pehle mahine ka saudaRs 9,000

Ab mahine ka saudaRs 4,200

Har mahine ki kamiRs 4,800

Baarah mahine ki kamiRs 57,600

Us par aap ka nafa, 12% margin parRs 6,900

Ek aise bande ka nuqsan jisne kabhi shikayat hi nahin kiRs 6,900

Yeh sirf ek misal hai, kisi asli dukan ka dawa nahin. Apna mahine ka figure aur apna margin dalein, shakal wohi rahegi.

Farz karein aap ki dukan aam mahine mein Rs 45,000 bacha leti hai. To yeh Rs 6,900 poori dukan ki chaar paanch din ki kamai hai, aur woh bhi ek aise bande se jisne aap ke khilaf kabhi ek lafz nahin kaha.

Ab is ke andar ka sab se bara din dekhein. Mahine ke Rs 4,800 ko tees dinon mein baantein to roz ke Rs 160 bante hain. Rs 160 kisi ko mehsoos nahin hote, is liye poore saal mein aisi koi subah nahin aayi jab aap counter par nuqsan mehsoos karte. Isi liye yeh saal bhar chalta raha.

Aur aise customer akele nahin aate. Ek hi waqt mein teen khamosh kam hone wale mile to mahine ki zyada tar kamai chali gayi, aur jis dukan ka kaam bare bande ke bajaye bohat se chhote customers par chalta hai wahan khone ke liye naam zyada hote hain.

Ek baar poochein, aur apne saman ka poochein

Yahin par zyada tar dukandar maamla kharab karte hain, aur woh bhi ek meethe se jumle se.

Budh ka din, shaam chaar baje, hardware ki dukan par sust waqt. Tariq dekhta hai ke Zahid, jo mistri hai aur pehle saara chhota saman yahin se leta tha, sirf do packet pech utha kar khara hai.

Ghalat sawal: "Zahid bhai, sab khairiyat hai? Ab to aap pehle jaisa nahin lete."

Yeh sawal uski zindagi aur jeb ka hai, aur do teen bandon ke samne hai. Zahid kahega sab theek hai, paisa dega aur nikal jayega. Usay yeh bhi pata chal jayega ke aap uska sauda gin rahe hain.

Sahi sawal: "Zahid bhai, aap ne bohat arse se paint ki balti nahin li. Kya main woh wali nahin rakh raha jo aap use karte hain?"

Ab sawal dukan ka hai, bande ka nahin. Jawab dene mein sharm nahin, aur aksar jawab ek hi line mein aa jata hai: "Aap ke paas safed do baar khatam mila tha, to maine site ke paas wali dukan se lena shuru kar diya."

Chhote hote saude ke bare mein kaise poochein

✓Aise poochein

• "Bara tin aap ne bohat arse se nahin liya. Kya main woh wali nahin rakh raha jo aap lete hain?"
• Ek cheez ka naam lein jo uske saude se ghayab hai
• Us waqt poochein jab counter par koi doosra khara na ho
• Ek baar poochein, phir pehle jaisa hi saman dein
• Jo woh bataye usay theek karein, phir usay bata bhi dein

✕Aise hargiz nahin

• "Sab khairiyat hai? Ab to aap bohat kam lete hain."
• Uski naukri, ghar ya paison ke bare mein poochna
• Do teen customers ke samne poochna
• Waja jane bagair discount ki peshkash karna
• Usi sanse mein uska balance bhi yaad dila dena

Ek baar poochein. Hafte mein teen baar nahin, har chakkar par nahin. Aur baat ki shuruaat discount se hargiz na karein: yeh us masle ka paisa dena hai jo abhi samajh hi nahin aaya, banda agli riayat ka intezar seekh jata hai, aur giraya hua rate wapas uthana namumkin hota hai. Jab tak waja pata na chale, apna rate qayam rakhein. Jawab aksar aisa nikalta hai jise theek karne par kharch hi nahin hota.

Jab udhaar bhi chal raha ho

Cash wale customer ka sauda kam hona kaarobari masla hai. Jis customer ke khata par paisa bhi khara ho, uska sauda kam hona wohi masla hai magar us par ghari lagi hui hai.

Aana usne band nahin kiya, matlab bhaga nahin. Lekin jahan uske paise chal rahe hain wahan se kam le raha hai, matlab aksar wahan se le raha hai jahan uska kuch dena nahin banta. Jis din uska balance aur uska sauda barabar ho jayega, us din aap sirf ek aisa banda reh jayenge jise usne dena hai aur jiski zaroorat nahin rahi. Usi hafte se log gali ka doosra kinara pakarne lagte hain.

Is liye aise naamon par tezi dikhayein. Saman wala sawal hamesha pehle. Phir, jane se pehle, balance par ek seedha jumla jis mein raqam bhi ho aur din bhi: "Khata par Rs 3,200 chal rahe hain. Aadhe 10 tareekh ko aur baqi mahine ke aakhir par, mujhe theek hai."

Jo aap ke haath mein hai wohi theek karein, phir tareekh rakhein

Aap uski tankhwah theek nahin kar sakte aur site wali dukan band nahin kara sakte. Aap apna shelf theek kar sakte hain, un do teen cheezon ka rate jinka log muqabla karte hain, shaam paanch baje mulazim ka lehja, aur aap ke phone par lage hone tak banda kitni der khara rehta hai. Chhoti si list, aur yehi poora kaam.

Jawab ke mutabiq ilaj karein. Saman nahin tha: mangwayein, phir bata bhi dein ke aa gaya hai, kyunki customer dobara khud check nahin karta. Rate ka masla: dekhein doosri dukan usi ek cheez par kya kar rahi hai, har cheez par barabar karna zaroori nahin. Mulazim ka masla: iska hal ek baat cheet hai, jo is ek customer se kahin zyada logon ko bachati hai. Haath tang hai: kuch na badlein, achhi tarah saman dein.

Phir chhe hafte aage ki tareekh likh lein aur us din uska number dobara dekhein. Yehi ek line poore amal ko achhe irade se nikal kar aadat bana deti hai: chhe hafte batate hain ke ilaj laga ya nahin, jab tak badalna mumkin hai, aur poora saal sirf yeh batata hai ke kya kho chuka. Yeh wohi log hain jinhein rokna aap pehle se jante hain, farq itna hai ke unhein wapas laane se pehle rok liya jaye.

Wasoolo mein customer ke apne safhe par uske entries mahine ke hisab se mojood hote hain. Isi se yeh kaam yaadasht ka nahin, parhne ka ho jata hai: Rs 8,700, Rs 8,200, Rs 5,100 aur Rs 4,300 ek hi column mein aa jate hain, aur kami ehsas ke bajaye number ban jati hai. Purani entries apni jagah rehti hain, is liye dikh jata hai ke kaun si cheez kab rukhi.

Kaam ka doosra hissa customer groups sambhal lete hain, yani purane customers ko ek ek yaad karne ke bajaye poore group ki shakal mein dekhna. Apne tees behtareen naam ek group mein daal dein, sust subah usay kholein aur upar se neeche parh lein. Wasoolo 100% FREE to download hai, aur group banane aur chalane ki class bhi mojood hai.

Aam sawal

Mera purana customer do mahine se aadha saman le raha hai, lekin paisa waqt par de deta hai. Kuch kahoon ya nahin?

Kahein, aur apne saman ke bare mein kahein. Do mahine tak aadha rehna bura waqt nahin, tarteeb hai, aur jo banda waqt par paisa de raha hai woh sab se aasan naam hai. Ek cheez ka naam lein jo usne lena chhor diya, asli waja aksar pehle hi jawab mein aa jati hai.

Asli kami aur do char sust hafton mein farq kaise karoon?

Poore mahine milayein, ek ek chakkar nahin, aur ek usool bana lein jis se behes na karein. Paanchwan hissa ya kam sirf shor hai. Teesra hissa ya zyada, do mahine musalsal, sawal ke qabil hai. Do tihai se aage matlab sauda pehle hi kahin aur ja chuka hai.

Uska basket wapas bharne ke liye discount de doon?

Pehle qadam par nahin. Aap us masle ka paisa denge jo abhi pehchana hi nahin gaya, aur giraya hua rate dobara uthana mushkil hota hai. Pehle waja dhoondein: agar waja koi brand hai jo aap ne rakhna chhor diya tha, to hal muft hai.

Woh kehta hai sab theek hai, koi masla nahin. Ab kya karoon?

Uski baat maan lein aur sawal ek cheez par le aayein. "Aap har pandrah din baad paanch litre wala tin lete the, kya main sahi wala nahin rakh raha?" Jo banda apne halaat par baat nahin karega woh shelf par khushi se karega, aur amal shelf par hi hona hai.

Woh kam bhi le raha hai aur mere paise bhi uske paas hain. Pehle kya kahoon?

Pehle saman, phir paisa, dono ek hi mulaqat mein. Jo cheez aap ne notice ki uska poochein, jawab sunein, phir jane se pehle raqam aur din bata dein. Sirf sauda poochenge to woh samjhega paise wali baat baad mein aayegi.

Main asal mein kitne customers par is tarah nazar rakh sakta hoon?

Bees ya tees. Chhoti dukan ka aam din inhi naamon par chalta hai, aur inke mahine wale figure parhne mein pandrah minute lagte hain. Chaar sau naamon par nazar rakhne ki koshish se asli bees naam reh jate hain.