Muft cheezein jo aap ka nafa kha jati hain

Muft thaili, zyada tola hua saman, tape, raste ki delivery: yeh kisi ne faisla kar ke nahin diye, is liye din ke hisab mein kahin nazar nahin aate. Paanch cheezein chun kar ek hafta ginein, mahine ke dinon se zarb dein, aur mahine ka number samne hai. Jo customer ko yaad rahengi woh rakhein, baqi theek karein.

Muft thaili kahin nazar kyun nahin aati

Discount ek number hai. Aap ne apne munh se kaha, customer ne suna, aur aap ke andar kisi ne mehsoos kiya ke paisa gaya. Rs 1,000 ke bill par Rs 50 kam karna ek faisla hai, chahe ghalat hi sahi.

Muft thaili haath ki ek harkat hai. Kisi ne number nahin bola, kisi ne faisla nahin kiya, aur thaili customer ke haath mein waise hi gayi jaise kal gayi thi. Shaam ko galle mein thaili ki koi line nahin hoti.

Discount se behes ho sakti hai. Muft cheez kabhi gini nahin jati, to us par kabhi sawal nahin uthta, aur woh har saal thori si barhti rehti hai, jab tak dukan khuli hai.

Asghar ki kiryana ki dukan hai, aur subah dus baje woh ek purane customer ke liye ek kilo chawal tol raha hai. Kante ki sui ruk gayi, aur haath ne ek chhota sa scoop aur daal diya, kyunke haath yahi karta hai. Thaili mein dala, patli thi to upar rubber band lagaya. Customer ki beti ne counter wale martban se ek toffee li. Thaili bhari thi, to us ke upar doosri thaili charha di.

Ek minute se kam mein paanch muft cheezein, aur Asghar aap ko poore yaqeen se kahega ke woh kuch muft nahin deta. Yaad rakhne ko kuch tha hi nahin.

Zyada tar dukanein is se zyada deti hain: gosht lapetne wala kaghaz, parcel par tape, biscuit ka namoona us customer ko jo abhi soch raha hai, sauda pakka karne ke liye saath mein di gayi chhoti cheez, agli gali tak muft delivery, aur us customer ke liye chai jo ghusse mein aaya tha.

In mein se kuch bhi ghalat nahin. Lekin in mein se kuch bhi maloom nahin, aur jo kharcha aap ne kabhi dekha hi nahin us par aap faisla nahin kar sakte.

Ek baar imandari se gin lein

Aap ko survey nahin chahiye. Aap ko ek hafta chahiye jis mein aap sirf dhyan dein, aur copy ka ek safha jo counter ke saath chipka ho.

Paanch chunein. Pachas nahin, paanch. Woh jin par aap ko shak hai ke sab se bari hain: thaili, scoop, packing ka saman, muft delivery, aur aap ki apni dukan ki aadat. Kapre wala muft silai chun sakta hai, mobile wala screen protector.

Safhe par char column banayein, har cheez ki ek line.

Char column, ek imandar hafte ke liye

1. 1Cheez ka naamThaili, scoop, packing, muft delivery, aur aap ki apni dukan ki aadat. Paanch line, is se zyada nahin.
2. 2Aaj kitni baarJab bhi jaye, ek lakeer, poora din. Ginte waqt apni aadat na badlein.
3. 3Ek ki laagat kya haiThaili bundle ke rate par, scoop kharid rate par, delivery larke ke waqt aur petrol ke hisab se.
4. 4Zarb dein, phir dobara zarb deinShaam ko doosra column zarb teesra. Hafta jama karein, dinon par taqseem karein, phir mahine ke khule dinon se zarb dein.

Pehla column cheez ka naam. Doosra column: jab bhi woh cheez jaye, ek lakeer, poore din. Teesra column: ek cheez ki asal laagat: thaili bundle ke rate par, delivery larke ke waqt aur petrol ke hisab se, scoop us cheez ke kharid rate par. Chautha column, shaam ko, doosra zarb teesra.

Yeh ek hafte ke har khule din karein, aur ginte hue kuch na badlein. Ginne ki wajah se thailiyan kam dene lage, to number jhoot bolega.

Hafte ke aakhir mein har line jama karein, ginne ke dinon par taqseem karein, aur mahine ke khule dinon se zarb dein. Yahi woh number hai. Dukan ki zindagi mein pehli baar woh kaghaz par aaya hai, aur aksar kursi par baith kar lagaye gaye andaze se kahin zyada hota hai.

Ek mahine ki muft cheezein, rupay mein

Farz karein ek chhoti kiryana dukan mahine mein 26 din khulti hai, aur malik ek hafta ginta hai. Char column yeh bante hain.

Farz karein ek chhoti kiryana dukan mahine mein 26 din khulti hai

Thailiyan: din ki qareeb 50, Rs 2 ki ekRs 2,600

Farakh-dil scoop: din ke 30, kharid rate par Rs 5 ka ekRs 3,900

Tape, rubber band, akhbar, dori: Rs 40 rozanaRs 1,040

Do muft home delivery rozana, Rs 40 ki ekRs 2,080

Aakhri rupay chhorna: 40 saude, qareeb Rs 2 ka ekRs 2,080

Ek mahine ki muft cheezeinRs 11,700

Thailiyan, din ki qareeb 50, Rs 2 ki ek. Scoop, din mein qareeb 30 khuli cheezein, har ek mein kharid rate par Rs 5 ki extra chutki. Tape, rubber band, akhbar aur dori, Rs 40 rozana. Do muft home delivery rozana, larke ke waqt aur petrol ke hisab se. Aur qareeb 40 saudon par aakhri rupay chhorna, jo apne aap mein alag mauzu hai, is liye yahan ek hi line par hai.

Yeh Rs 450 rozana aur Rs 11,700 mahina bana.

Ab ise nafe ke saath rakhein. Farz karein yeh dukan aam mahine mein maal, kiraya, bijli aur mulazim ke baad Rs 60,000 bachati hai. Rs 11,700 har paanch rupay mein se qareeb ek rupya hai. Malik hafte ka ek din thailiyon aur scoop ke liye kaam kar raha hai. Us ne yeh kabhi faisla nahin kiya. Use pata hi nahin tha.

In mein se zyada tar band nahin honi chahiyein

In mein se bohat si aap ki dukan ki sab se sasti advertising hain, aur jo number bachane ke liye inhein band karta hai, woh aksar khud ko ghareeb kar leta hai.

Thaili ko lein. Farz karein Asghar thaili dena band kar deta hai aur mahine ke Rs 900 bachata hai. Do gharon ne mehsoos kiya, chhota mehsoos kiya, aur kone wali dukan se lena shuru kar diya. Har ghar us se mahine ka Rs 8,000 ka saman leta tha, aur kiryana ke margin par us mein se qareeb Rs 640 Asghar ka bachta tha. Yaani Rs 900 bachane ke liye Rs 1,280 ka nafa gaya. Ab woh mahine ka Rs 380 aur peeche hai, aur do ghar hamesha ke liye gaye.

To yeh number kaatne ki nahin, chhantne ki list hai, aur do sawal chhantte hain.

Kya customer ko yeh nazar aati hai? Sochne par nahin, sach mein. Kya woh use hote dekhta hai, mehsoos karta hai, yaad rakhta hai?

Agar kal se yeh band ho jaye, to kya woh dukan badal lega, ya kam kharidega?

Jo use nazar hi nahin aati, woh khalis nuqsan hai: woh thaili jis ki zaroorat nahin thi, us parcel par tape jo seedha us ki gari mein ja raha tha. Us se koi customer ruka nahin. Woh paisa kachre mein hai.

Jo use yaad rahegi, woh advertising hai. Us ki jagah aap ke rate ke andar hai, kachre mein nahin.

Zubaida chhe saal se Iqbal ki dukan se saman le rahi hai. Raat aath baje woh Rs 1,400 ka rashan lene aati hai, aur Iqbal bina kuch kahe us ki beti ke liye do toffee thaili mein daal deta hai, jaise bachi ke do saal ki hone se karta aa raha hai. Yeh leak nahin hai. Yahi wajah hai ke Zubaida sarak paar wali bari dukan par nahin jati, aur Iqbal ise chhere to bewaqoof hoga. Purana customer sambhal kar rakhna mahine bhar ke toffee ke martban se kahin zyada qeemti hai.

Har muft cheez ko char khanon mein se ek mein dalein

• Rakhein: use nazar aati hai, use yaad rahegi, aur us ki laagat us ghar ki qeemat se kam hai.
• Rate mein dalein: use yaad to rahegi, lekin asal paisa lag raha hai. Cheez thori mehngi karein, extra muft rakhein.
• Shart lagayein: use achi lagti hai lekin har baar zaroori nahin. Ek raqam se upar muft, ya poori tokri ke saath.
• Band karein: use kabhi nazar hi nahin aayi, ya woh dobara aane wala tha hi nahin. Woh paisa kachre mein hai.

Jo badalni hain, un ke teen tarike

Jo muft cheez customer ko yaad to rahegi lekin bohat mehngi par rahi hai, us ke liye teen raste hain. Tarteeb se lein; pehla sab se kam nuqsan karta hai.

Rate ke andar dal dein. Cheez ka rate thora barhayein aur extra muft hi rakhein. Packing 200 saudon par Rs 140 rozana par rahi ho, to yeh ek saude par ek rupay se bhi kam hai. Jo cheezein aksar thaili mein jati hain un par Rs 5 barha dein, to thaili kai guna wasool ho gayi aur tohfa ab bhi tohfa hai. Customer ko kuch mehsoos nahin hota, kyunke woh dono number kabhi saath saath nahin dekhta. Yeh wohi soch hai jo rate lagate waqt nafa bachane mein hoti hai: cheez bechne ka kharcha cheez ki laagat ka hissa hai.

Shart laga dein. Rs 2,000 se upar muft delivery, poori tokri par thaili, poore kilo par extra piece. Customer ko cheez ab bhi milti hai, lekin ab woh sale ko upar kheenchti hai, us mein se leak nahin hoti. Customer ko yeh ek chhota sa khel lagta hai jo woh jeet sakta hai. Shart ek saans jitni chhoti aur sab ke liye ek jaisi rakhein, warna behes ban jati hai.

Khul kar paisa lein. Thaili ke Rs 5, delivery ke Rs 50, gift pack ke Rs 20. Yeh wala customer har baar mehsoos karta hai, aur kuch log burburayenge. Yeh sirf un cheezon par chalta hai jinhein woh dukan ki mehrbani nahin samajhta: delivery, packing, bhari saman ke liye doosri thaili. Toffee par nahin chalta.

Discount is list mein nahin hai. Customer ka khud paisa kam karne ko kehna alag masla hai, aur us ka jawab is mazmoon mein hai. Yahan sirf un cheezon ki baat hai jo aap bina mange dete hain.

Do jinhein apna alag usool chahiye

Farakh-dil scoop. Ise izzat dein. Thora sa zyada tol dena is kaam ki imandar aadat hai, aur aksar apni laagat se zyada kama deti hai: jo customer sui ko nishan se aage jate dekhta hai woh aap ke kante par zindagi bhar bharosa karta hai. Lekin yeh faisla hona chahiye, dhalan nahin. Jo haath peer ko ek chutki dalta hai, woh mahine ke aakhir tak ek chammach dalne lagta hai, kyunke use kabhi kisi ne roka nahin.

Haath ko usool dein. Sui nishan par ruke, phir ek chhoti chutki, aur scoop wapas bori mein. Chutki bharose ke liye hai, kilo ke liye nahin. Agar customer khud aur mange, to woh discount hai, aur aap us ka jawab discount ki tarah dein.

Ajnabi. Yeh woh ek muft cheez hai jo hamesha band karne layaq hai: un logon ko muft dena jo kabhi dobara kharidne wale the hi nahin. Musafir jise namoona chahiye tha. Woh aadmi jis ne aap ke chawal ka rate thok wale se milaya aur chala gaya. Sochne wale purane customer ko namoona dena sarmaya hai. Rahgeer ko namoona dena sarak ko tohfa hai. Bad-tameezi ki zaroorat nahin. Bas martban ki taraf haath na barhayein.

Likh lein, taake number yaad rahe

Ek baar gina hua number wapas phisal jata hai. Chhe hafte baad haath bhool chuka hota hai, aur thailiyan phir do do ja rahi hoti hain. Teen aadatein use yaad rakhti hain.

Safha sambhal kar rakhein, aur teen mahine baad unhi char column mein dobara ginein. Jo line barh gayi hai woh poora season kharab hone se pehle nazar aa jayegi.

Packing aur delivery ko dukan ka asli kharcha samjhein, hawa nahin. Jab aap thailiyon ka bundle, tape ka roll, larke ki bike ka petrol kharidein, to har ek ko waise hi kharche mein likhein jaise kiraya likhte hain. Wasoolo mein yeh dukan ke kharchon mein jate hain, to mahine ka nafa woh hota hai jo muft cheezon ke baad bacha, un se pehle wala nahin. Jo dukandar pehli baar apna asli nafa nikalte hain, unhein aksar packing ki ek aisi line milti hai jo pehle kabhi nazar nahin aayi thi.

Usool wahan likhein jahan mulazim parh sake. "Ek sauda, ek thaili. Rs 2,000 se upar muft delivery. Ek chutki." Jo usool aap ke sar mein rehta hai use mulazim nahin nibha sakta, aur zyada tar muft cheezein us counter par jati hain jahan aap khare nahin hote. Har mahine Wasoolo ki kharche wali list mein packing ki line par ek nazar bata deti hai ke usool chal raha hai ya nahin.

Muft cheezein aap ki dushman nahin. Anjaan cheezein hain. Ek baar ginein, jo customer rokti hain woh rakhein, baqi rate mein dalein, aur sarak ko tohfe dena band karein.

Aam sawal

Kya ek thaili sach mein ginne layaq hai? Woh do rupay ki hai.

Ek thaili do rupay ki hai. Din ki pachas, 26 din, Rs 2,600 mahina, jo mulazim ke ek hafte ki tankhwah hai. Ginne ka maqsad thaili band karna nahin, us ki laagat jaan lena hai, taake aap faisla kar sakein ke woh apni jagah kama rahi hai ya nahin. Purane customers ke liye aksar kama rahi hoti hai.

Jo cheez muft thi us ke paise lene lagoon to customer ko bura nahin lagega?

Kuch ko lagega, isi liye khul kar paisa lena teen tarikon mein aakhri hai. Pehle use cheez ke rate mein dalein, ya ek raqam se upar muft rakhein. Khul kar paisa sirf un cheezon ka lein jinhein customer dukan ki mehrbani nahin samajhta, jaise door wali gali tak delivery.

Scoop kaise ginoon? Har extra chutki to tol nahin sakta.

Ek baar das chutkiyan tol lein: kante par thaili, apna aam farakh-dil scoop, aur extra gram parh lein. Kharid rate fi kilo se zarb dein, phir din mein sirf yeh ginein ke kitni khuli cheezein tuleen. Aap size dekh rahe hain, aakhri rupya nahin.

Mera mulazim mujh se zyada muft deta hai. Kya karoon?

Counter ke paas ek card par usool likhein jo ek saans mein bola ja sake: ek sauda ek thaili, ek chutki, ek tay raqam se upar muft delivery. Mulazim khul kar is liye deta hai ke us ke paas usool nahin aur paisa us ka nahin. Phir har mahine packing ke kharche par nazar dalein.

Customer khud extra piece mange to kya woh bhi yahi cheez hai?

Nahin. Jab woh mang le, to woh discount hai, aur aap us ka jawab discount ki tarah dein: narmi se, wajah ke saath, aur sab ke liye ek jaisa. Yeh mazmoon us ke baare mein hai jo aap bina mange dete hain, jise koi nahin ginta, is liye woh saalon barhta hai.

Maine gina, aur number chhota nikla. Kya hafta zaya gaya?

Nahin. Aap ki muft cheezein sasti advertising hain, leak nahin. Unhein rakhein, number apni kharche ki list mein likh lein taake yaad rahe, aur teen mahine baad dobara ginein. Chhota number jo chhota hi rahe, achi dukan ki nishani hai.

Apni paanch muft cheezein aur un ke hafte ki ginti hamein bhej dein, hum aap ke saath chhant denge.