Woh bikri jo na rakhi hui cheezon mein jati hai

Counter par ek line rakhein aur har woh cheez likhein jis se aap ko inkar karna para. Din ke das inkar aisi kharid list ban jate hain jo bazaar mein kisi aur ke paas nahin, aur woh us talab se bani hai jo aap khud dekh chuke hain, kisi salesman ke daawe se nahin.

Woh lafz jo aap din mein bees baar kehte hain

Koi ek cheez maangta hai. Aap ke paas nahin hoti. Aap woh lafz keh dete hain, woh kehta hai koi baat nahin, aur usay kaheen aur dhoondne nikal jata hai.

Tees second baad kisi customer ko chhutta chahiye, koi do cheezein tulwana chahta hai, aur jo cheez us aadmi ne maangi thi woh aap ke zehan se hamesha ke liye nikal jati hai. Woh ahem nahin thi. Yeh to din bhar hota rehta hai.

Magar yehi kal bhi hua tha aur us se pehle wale din bhi, usi cheez ka, teen alag logon ki taraf se. Aur aap ko phir bhi yeh maloom nahin, kyunke inkar apna koi nishan nahin chhorta. Jo bikri hoti hai woh apne aap aap ke din mein likh jati hai. Jo bikri nahin hoti woh bagair kisi nishan ke ghayab ho jati hai.

Dukan ki yaad dasht ki ajeeb shakal yehi hai: woh chalne wali cheez yaad rakhti hai aur maangi gayi cheez bhool jati hai, jo achi kharid ke liye bilkul ulta hai.

Inkar ki asli qeemat kya hai

Ek akela inkar chhota hota hai. Masla bhi yehi hai.

Farz karein aap ki dukan roz aath farmaishein mana karti hai

Din bhar mein na poori hone wali farmaishein8

Un mein se ek ki ausat qeematRs 250

In mein se woh cheezein jo aap aasani se rakh sakte theTaqreeban aadhi

Roz darwaze se bahar jane wali bikriRs 1,000

Maheene bhar mein, us talab se jo khud aap tak aayiRs 30,000

Aakhri line ka number woh stock nahin jis par aap ko juwa khelna parta. Yeh woh stock hai jise koi aap ki dukan mein khara ho kar naam le kar maang chuka hai, aur kisi bhi dukan ko milne wala yehi sab se qabil e etbar ishara hai. Isay us tarteeb se milayein jis se nayi line aam taur par dukan mein aati hai, ya ni supplier ka yeh kehna ke woh kaheen aur khoob chal rahi hai, aur aap ko nazar aa jayega ke pehla haq kis ka banta hai.

Is ke neeche ek doosra nuqsan bhi hai jo sust bhi hai aur zyada bura bhi. Jis customer ko do baar inkar mile woh pehle kaheen aur jana shuru kar deta hai, aur jab woh pehle kaheen aur jane lage to jo cheezein aap ke paas theen woh bhi haath se nikal jati hain.

Likhein, warna woh mojood hi nahin

Aadat ek line hai. Usay counter par, usi lamhe likhna zaroori hai, warna yeh hogi hi nahin.

Ek safha, ek parchi ya phone par ek note rakhein, aur jab kisi ko inkar karein to cheez ka naam aur ek nishan likh dein. Aur kuch nahin. Na shakhs, na waqt, na wajah. Poora nizam cheez ka naam aur us ke saath ek lakeer hai, aur is mein teen second lagte hain.

Nishan us waqt bhi lagayein jab wohi cheez aap ek ghanta pehle mana kar chuke hon, kyunke ginti hi asal cheez hai. Ek farmaish shor hai. Hafte mein chhe baar wohi cheez maanga jana haqeeqat hai, aur dono ka farq sirf tab nazar aata hai jab aap gin rahe hon.

Agar aap stock phone par rakhte hain to us cheez ko sifar miqdar ke saath product bana dein aur usay dhoondne ki ginti khud barhne dein. Wasoolo mein usay bagair stock ke asli product rakhna is ka matlab hai ke jis din aap usay rakhne ka faisla karenge, us din woh naam aur rate ke saath pehle se wahan mojood hogi.

Likhte waqt chhantayi na karein. Ji chahta hai ke woh cheezein chhor di jayein jo aap kabhi bechenge hi nahin, aur bilkul isi tarah list imandar rehna chhor deti hai. Ek maheene sab kuch likhein aur aakhir mein ek baar parhein; likhte waqt faisla karna wohi tareeqa hai jis se record raaye ban jata hai.

List parhna: inkar ki chaar qismein

Maheene ke aakhir mein safha khud chaar hisson mein bant jata hai, aur har hisse ko alag faisla chahiye.

Ek maheene ke inkar parhna

Safha kya dikhata haiUs ka kya karna hai

Sirf ek nishanSafha kya dikhata haiEk shakhs ne ek baar maanga, us ke baad kisi ne nahin.Us ka kya karna haiFilhaal chhor dein. Ek farmaish ishara nahin, shor hai.

Chhe ya us se zyada nishanSafha kya dikhata haiAlag alag log wohi cheez maangte rehte hain.Us ka kya karna haiSupplier jo sab se chhoti miqdar de woh le kar aazma lein.

Nishan sirf ek brand keSafha kya dikhata haiCheez aap ke paas hai; unhein us par khas naam chahiye.Us ka kya karna haiNayi qisam ki bajaye supplier se wohi ek line maangein.

Us cheez ke nishan jo aap rakhte hainSafha kya dikhata haiAap rakhte hain, magar woh khatam thi ya nazar nahin aati.Us ka kya karna haiYeh kharid ka masla nahin. Usay aage karein ya jald dobara mangwayein.

Doosra hissa qeemti hai aur us par nazar parna aasan nahin, kyunke har farmaish alag alag chhoti lagti thi. Ek cheez ke saath chhe ya aath nishan us line ka pata deti hai jo aap ki dukan mein nahin hai, aur us ka tajurba aam taur par sasta hota hai: supplier jo sab se chhoti miqdar de, woh le kar chand hafte dekh lein.

Chautha hissa wohi hai jo khamoshi se paisa zaya karta hai. Agar cheez aap rakhte hain aur phir bhi maangi ja rahi hai to masla stock ka nahin, yeh hai ke woh logon ko nazar nahin aati ya hafte ke ek hi moqam par khatam ho jati hai. Us ka ilaj bilkul muft hai, aur woh yeh dekhne se shuru hota hai ke cheez asal mein pari kahan hai.

Thora khareedein, sabit karein, phir poora lagayein

Inkar ki list dekh kar dil chahta hai ke sab kuch ek saath khareed liya jaye. Aisa na karein, kyunke jo cheezein log maangte hain woh imkanaat ki fehrist hai aur un mein se sirf kuch waqai hoti hain.

Ginti ke lehaz se oopar ki teen cheezein lein aur sab se chhoti miqdar khareedein. Poora carton nahin, agar bacha ja sake to poora case bhi nahin. Pehle order ka maqsad maloomat hai, munafa nahin, aur sab se sasti maloomat woh chhota order hai jo ya to bik jata hai ya para rehta hai.

Har ek ko munasib moqa dein aur phir imandari se dekhein. Bik gayi to agli baar theek miqdar khareedein. Nahin biki to aap ne bohat kam khoya aur us se kaheen zyada qeemti baat seekh li, ya ni maangne wale aur khareedne wale hamesha ek hi log nahin hote. Yehi poora zabt na bikne wale maal ke peeche hai, aur woh nayi umeed afza lineon par utna hi lagta hai jitna purani par.

Pehla lot sab se chhote pack mein lein chahe rate bura ho. Yeh maloom karne ke liye thora zyada dena ke cheez chalti hai ya nahin, sasta hai; jise koi khareedta hi nahin us ki thok miqdar lena usi tajurbe ka mehnga roop hai. Dono ke darmiyan poora tawazun maal thok mein lein ya thora thora mein hai.

List yeh bhi batati hai ke kya hatana hai

Inkar ke safhe ko aam taur par kharidne ki fehrist samjha jata hai. Usay doosri taraf se bhi parhein, kyunke woh khamoshi se ek mushkil sawal ka jawab deta hai: shelf par jagah banane ke liye kya jana chahiye.

Har dukan ki jagah muqarrar hai aur paisa bhi muqarrar hai. Kuch hataye bagair nayi line barhane ka matlab hai ke ya to shelf bhar jaye gi ya paisa patla ho jayega, aur yeh dono masle itni aahistagi se aate hain ke shuru hone par kisi ko nazar nahin aate.

To is safhe ko us ke ulte safhe ke saath rakhein. Ek taraf woh cheezein jo log maangte rahe aur aap ke paas nahin theen. Doosri taraf woh cheezein jo shelf par pari hain aur hafton se kisi ne nahin maangi. Pehli fehrist bagair stock ki talab hai. Doosri bagair talab ka stock hai. Dono ke darmiyan tabadla aap ka kuch nahin leta aur shelf ko fauran behtar kar deta hai.

Tabadla barhane se aasan hai kyunke us mein naya paisa nahin lagta, aur zyadatar chhoti dukanon ke paas kami usi ki hoti hai. Ek sust line ko jo mile us par bech dena aur us ki jagah maangi gayi cheez rakh dena, murda bojh ka sabit shuda talab se seedha tabadla hai, aur yeh ek hafte mein ho jata hai.

Ek ehtiyat hai. Kisi cheez ko sirf is liye na hatayein ke woh sust bikti hai, agar kuch customer aate hi us ki wajah se hon. Jo line maheene mein do baar chalti ho magar ek aisa ghar le aati ho jo chalees doosri cheezein khareedta hai, woh apni ginti se kaheen zyada kama rahi hai. Kasauti yeh nahin ke cheez kitni tez bikti hai; kasauti yeh hai ke us ke saath dukan se aur kya nikalta hai.

Intezar ke dauran behtar inkar karein

Cheez aane tak inkar khud bhi kuch qeemat rakh sakta hai, aur zyadatar dukanein yeh bhi zaya kar deti hain.

Usay bata dein ke woh kab aayegi. "Hafte ke aakhir tak aa jayegi" ek gayi hui bikri ko dobara aane wale customer mein badal deta hai, aur is mein aap ka kuch nahin lagta siwaye ek chhote waade ke jo nibhana hota hai. Us se behtar yeh poochna hai ke ek us ke liye rakh loon, kyunke jo shakhs haan kahe us ne aap ka pehla piece pehle hi khareed liya aur poori line par bharose ki wajah de di.

Agar woh cheez aap waqai kabhi nahin rakhenge to usay us dukan ka naam le kar bhej dein jis ke paas hai. Yeh ghalat lagta hai aur hai nahin. Usay woh cheez waise bhi mil jayegi, aur woh dukandar hona jis ne dhoondne mein madad ki, us se behtar hai jis ne kandhe uchal diye. Jo dukanein yeh karti hain unhein customer wapas bheje jate hain, aur yeh khush dili theek wahan girti hai jahan purane customer rakhna jeeta ya hara jata hai.

Jo kabhi kaam nahin karta woh dhundla inkar hai. "Hum yeh nahin rakhte" guftagu khatam kar deta hai aur usay maangna chhorna sikha deta hai, aur jab purane customer maangna chhor dein to aap ka inkar wala safha khamosh ho jata hai aur aap apne hi bazaar ki sab se achi khabar kho dete hain.

Aam sawalat

Counter par itni masroofiyat hoti hai ke kuch likha nahin jata. Yeh kaise nibhaoon?

Usay itna chhota kar dein ke woh sama jaye. Ek safha, sirf cheez ka naam, ek lakeer. Agar rush mein yeh bhi zyada ho to safha galle ke paas rakhein aur nishan chhutta wapas karte hue laga dein, kyunke us lamhe haath waise bhi ruke hote hain. Jis se bachna hai woh teen inkar shaam tak yaad rakhne ki koshish hai, kyunke yeh woh soorat hai jo pehle masroof din par hi nakaam ho jati hai.

Log aisi cheezein maangte hain jin ka meri dukan se koi taalluq nahin. Phir?

Phir bhi likhein aur faisla baad mein karein. Jis parchoon ki dukan ko baar baar ghar ke ek saman ki farmaish mile woh apni gali ke bare mein kuch seekh rahi hai, aur woh sirf tab nazar aata hai jab aap ne woh farmaishein bhi likhi hon jo dukan ke bare mein aap ke apne tasawwur mein nahin baithti theen. Maheene mein ek baar waqai ghair mutalliq cheezein kaat dein. Likhte waqt faisla karna hi record ko maar deta hai.

Kitni farmaishon ke baad koi cheez khareed leni chahiye?

Koi aam number nahin hai, aur jo koi aap ko de woh aap ki dukan ke bare mein andaza laga raha hai. Jo chalta hai woh yeh hai ke usi safhe par usi arse mein cheezon ka aapas mein moqabla karein: apni hi list ke oopar wale pehle khareedein, un ko nahin jo kisi bahar ki hadd par poore utarein. Chand maheenon mein aap ko apna number khud mil jayega, kyunke aap dekh lenge ke kaun si ginti bikri bani aur kaun si nahin.

Customer aisa brand maangta hai jo main nahin rakhta magar mere paas us jaisi cheez hai. Kya woh ginti mein aayega?

Pehle doosri cheez pesh karein, aur woh le le to woh bikri hai, inkar nahin. Woh bagair khareede chala jaye to nishan laga dein, kyunke usay brand hi chahiye tha. Dono nateeje jaanne laaiq hain, aur un ka farq aap ko batata hai ke masla stock ka hai ya brand se lagao ka, aur in dono ke jawab bohat alag hain.

Kya yeh list apne supplier ko batani chahiye?

Haan, aur is se guftagu bilkul badal jati hai. Ja kar yeh poochna ke naya kya hai, aap ko woh dilata hai jo usay nikalna hai. Ja kar yeh kehna ke falan cheez itni baar maangi ja chuki hai, aap ko us ki dastyabi aur rate par seedha jawab dilata hai, aur aksar us se chhoti tajurbati miqdar bhi jo woh aam taur par nahin deta. List aap ko budget wala kharidar nahin, maloomat wala kharidar bana deti hai.

Meri dukan chhoti hai. Main har woh line nahin rakh sakta jo log chahte hain.

To list ki ahmiyat kam nahin, zyada hai, kyunke chhoti dukan ko bari dukan se behtar chunna parta hai. Usay barhane ke liye nahin, badalne ke liye istemal karein: sab se zyada maangi gayi nayi cheez us cheez ki jagah rakhein jo aap ke paas sab se sust hai. Inkar ka safha batata hai ke kya lana hai aur aap ka apna murda stock batata hai ke kya jana chahiye, aur dono saath istemal karne se shelf apne size par rehti hai aur zyada kamati hai.