Jis ne madad ki thi, us se paisa kaise mangein

Jis ne aap ki dukan khari hone mein madad ki thi, ab usi ke page par paisa khara hai, aur har baar zubaan ruk jati hai. Dono qarz alag alag rakhein, akele mein baat karein, baat khata ke page ki karein us ki zaat ki nahin, aur purane ehsan ka sauda paise se kabhi na karein.

Sharif chacha counter par khare hain

Sham ke paanch baje. Sharif chacha andar aate hain, aik dabba biscuit uthate hain, aur counter par usi tarah kohni tikate hain jaise pichhle gyarah saal se tikate aaye hain. Aap ki walida ki tabiyat poochhte hain. Biscuit ke paise cash dete hain, dabba jeb mein rakhte hain, aur chale jate hain.

Un ke page par jo raqam khari hai wo dukan ke rang o roghan se bhi purani hai. Aap ne kuch nahin kaha. Pichhli baar bhi kuch nahin kaha tha.

Aap ko khud maloom hai ke aap ko kis cheez ne roka, aur wo darr nahin tha. Sharif chacha awaz buland karne wale aadmi nahin hain. Aap ko yeh baat rokti hai ke gyarah saal pehle, jab dukan nayi thi aur mandi mein koi thok wala aap ko naqad ke baghair aik carton dene ko tayar nahin tha, Sharif chacha usi darwaze par khare ho kar bole the ke maal de dein, mere khate par likh lein.

Yeh dukandar ki zindagi ki sab se mushkil wasooli hai. Wo ajnabi nahin jo aap se katta phirta hai. Wo aadmi jis ne kabhi aap ki madad ki thi.

Is ehsas ka naam darr nahin hai. Is ka naam sharam hai. Un se maangna aisa lagta hai jaise aap poori mandi ke samne keh rahe hon ke un ki neki ki koi qeemat nahin thi.

Khamoshi sab se mehngi shakl hai

Yeh khamoshi sukoon nahin khareed rahi. Jab bhi wo baat chhire baghair chale jate hain, raqam wahin ki wahin rehti hai aur aik cheez barh jati hai: aap ka apna ghubar. Aap ko dikhne lagta hai ke wo kis dukan se kya khareed rahe hain.

Phir kisi din wo ghubar tirchhi awaz mein bahar aa jata hai, aise lehje mein jis ka aap ke kahe hue jumle se koi taalluq nahin hota, aur wo sun lete hain. Ab darmiyan mein khinchav aa chuka hai aur us ki koi saaf wajah bhi nahin, kyunki seedhi baat aap ne kabhi ki hi nahin.

Yahin dukandar ulta samajh lete hain. Taalluq maangne se nahin tootta. Taalluq na maangne se tootta hai. Paisa para para aap ki taraf shikayat aur un ki taraf jhijak jama karta rehta hai, kyunki aadmi ko aksar apna hisab yaad hota hai.

Purani raqam sakht bhi ho jati hai. Jitna arsa koi us ka naam nahin leta, utna hi wo adaigi ke bajaye zindagi ka aik maamool ban jati hai, aur saal bhar se pari hui raqam utni hi raqam se kahin mushkil nikalti hai jo teen mahine par bol di jaye. Khamoshi mehrbani nahin hai. Yeh der hai jis ki qeemat aap dono de rahe hain.

Do qarz hain, aur wo aik jaise nahin

Yeh kaam pehle akele karein, kisi se baat karne se pehle.

Un ka kiya hua ehsan alfaz mein likhein. Unhon ne thok wale se keh kar aap ko maal dilwaya. Kiraya kam para tha to naqad diya. Aap ke ghar ke gham mein saath baithe. Ab har cheez par aik sacha sawal karein: kya wo laut chuka hai? Aksar jawab haan nikle ga. Maal ke paise chukae gaye. Naqad wapas gaya. Aap bhi un ke gham mein saath baithe hain.

Ab doosra qarz uthayein. Unhon ne aap ki dukan se saman liya aur us ke paise abhi tak nahin diye. Yeh dukan ka sauda hai, wohi sauda jo aap ka pachaas aur logon ke saath hai, aur is ke saath aik tareekh aur aik raqam judi hui hai.

Do lakeerein. Aik nahin. Bas yehi poora tareeqa hai.

Farz karein aap ehsan aur baqi raqam ko aamne saamne rakh dein

Wo maal jo us ne kabhi apne khate par aap ko dilwaya thaRs 12,000, teen hafte mein chukta

Wo cash jo kiraya kam parne par us ne diya thaRs 8,000, do mahine mein wapas

Us ka zyada se zyada paisa jo aap par khara rahaRs 20,000, taqreeban das hafte

Aaj us ke khata page par kitna khara haiRs 74,000

Kitne arse se bina ek lafz ke para haiChaudah mahine

Aap ehsan se qareeban chaar guna raqam par khamosh hainRs 74,000 baqi

Yeh sirf misaal hai, koi asli dukan nahin. Apne dono number daal lein, shakal taqreeban wohi rahegi.

Apna hisab is tarah rakh kar dekhein to aik baat khul jati hai. Un ki madad asli thi, lekin us ki hadd thi aur wo laut gayi. Baqi raqam ki na hadd hai na wo lauti hai. Aap us neki se kai guna bari raqam par khamosh baithe hain jo aap ki khamoshi khareed rahi hai, aur shukar guzari ka koi bhi paimana yeh nahin maangta.

Ehsan ka sauda paise se na karein

Yahan aik aasan raasta nazar aata hai, aur wohi jaal hai.

Aasan raasta yeh hai ke aap khud keh dein: "Aap ne mere liye itna kuch kiya hai, ise barabar samajh lete hain." Sunne mein yeh bara dil lagta hai. Aik badsoorat guftagu se nikalne ka khoobsurat darwaza lagta hai.

Yehi wo aik kaam hai jo aap ko nahin karna. Jis lamhe aap raqam ko ehsan ke muqable mein kaat dete hain, us lamhe aap ne ehsan ki qeemat laga di. Aap ne keh diya ke un ki neki bas itni thi, aik rupya zyada nahin. Jis aadmi ne aap ko us waqt sahara diya jab koi tayar nahin tha, wo apni madad ko aap ki kitab ke aik number mein tuli hui nahin dekhna chahta. Bohat se log ise tauheen samajhte hain, aur jo maan lete hain wo shukriye ke bajaye qeemat wasool kar ke jate hain.

Yeh maamla saaf bhi nahin hota. Unhein aik ehsan yaad rehta hai jo unhon ne khushi se kiya tha, aur aap ko wo raqam yaad rehti hai jo aap ne maaf ki thi. Aik hi din ki do alag kahaniyan.

Dono ko alag rakhein. Un ke ehsan ka shukriya kisi aur din, kisi aur baat mein ada karein, aur usay tohfa hi rehne dein. Paisa dukan ke maamle ki tarah maangein.

Alfaz kya hon, aur kis jagah bolne hain

Pehle jagah, kyunki aadha nateeja wohi tay karti hai. Doosre customers ke samne nahin. Phone par bhi nahin, jahan wo jab chahein baat khatam kar dein aur aap un ka chehra bhi na dekh sakein. Us khali aadhe ghante ka intezar karein jab dukan mein koi nahin hota.

Phir pehla jumla, jo asal kaam karta hai. Baat khata ki karein, un ki zaat ki nahin.

"Main khata dekh raha hoon aur aik aik page saaf kar raha hoon. Aap ka page bhi khula hai, socha do minute aap ke saath baith loon."

Aap ne kisi par koi ilzam nahin lagaya. Aap wo kaam kar rahe hain jo sab par lagoo hai, aur wo us fehrist ka aik naam hain.

Paanch qadam, isi tarteeb mein, koi bhi chhora nahin

1. 1Khali aadhe ghante ka intezar kareinDoosre customers ke samne kabhi nahin, phone par kabhi nahin. Aadmi logon mein apni izzat bachata hai, akele mein sunta hai.
2. 2Baat dukan se shuru karein, us se nahin"Main khata dekh raha hoon aur har page saaf kar raha hoon." Ab wo bohat saron mein se aik hai, akela chuna hua nahin.
3. 3Page bol kar parhein, tareekhon ke saathKya liya gaya, kis din, us ke muqable mein kya aaya. Page bol raha hai, aap nahin.
4. 4Paisa nahin, tareekh maangein"Kaun sa din theek rahega?" ka jawab wo de sakta hai. "Paisa dein" ka sirf inkar kar sakta hai.
5. 5Tareekh us ke samne likhein aur dohrayeinLikhi aur dohrai gayi tareekh aisi haqiqat ban jati hai jise dono baad mein bina jhagre ke dohra sakein.

Phir page bol kar parhein, tareekhon aur raqam ke saath, aur aakhir mein paisa maangne ke bajaye tareekh ka sawal karein. "Aap ko kaun sa din theek lagta hai?" aisa sawal hai jis ka jawab aadmi de sakta hai. "Mera paisa dein" aisa jumla hai jis ka wo sirf inkar kar sakta hai.

Wo jumle jo kaam karte hain, aur wo jo sab bigar dete hain

✓Yeh kahein

• "Main khate ka har page saaf kar raha hoon, aap ka bhi unhi mein hai."
• "Page yeh dikha raha hai. Aap koi aisi tareekh batayein jo aap ko theek lage."
• "Abhi jitna ho sake laga dein, baqi ke liye tareekh tay kar lete hain."
• "Hamare darmiyan kuch nahin badla. Yeh dukan ka page hai, mera aur aap ka nahin."

✕Yeh kabhi nahin

• "Mushkil hai to rehne dein. Jab marzi de dein."
• "Aap jante hain main ne aap se kabhi kuch nahin maanga."
• "Jo aap ne us waqt kiya tha, us ke badle barabar samajh lete hain."
• "Sab ne de diya hai. Sirf aap ka page khula para hai."

Aur ise maamool banayein, un ke liye koi khaas kaam nahin. Agar aap tarteeb se har page dekhte hain aur sab aik hi jumla sunte hain, to jis din un ka page aata hai us din aap ko kuch nahin lagta, kyunki bas un ki bari aa gayi hai. Isi liye wasooli ka bandha hua maamool himmat se zyada kaam ka hai: himmat khatam ho jati hai, maamool nahin hota.

Agar wo purana ehsan yaad dila dein

Kabhi kabhi wo yaad dila dete hain: "Aap ko pata hai maine kya kiya tha jab is mandi mein koi aap ko carton dene ko tayar nahin tha."

Dil chahta hai ke behes ki jaye, apni taraf ka hisab ginwaya jaye, aur jeeta jaye. Aisa na karein. Aap behes jeet lenge aur paisa aur aadmi dono haar denge.

Ulta karein. Un ki baat poori tarah, bol kar, aur bina koi "lekin" lagae maan lein, aur paisa jahan hai wahin rehne dein.

"Aap bilkul theek keh rahe hain, aur main kabhi nahin bhoola. Yeh dukan aap ki wajah se khari hai. Isi liye main chahta hoon ke seedha aap se baat karoon, na ke page para para kharab ho jaye. Aap tareekh batayein, main likh leta hoon."

Aap ne ehsan ko us ka poora qad diya aur usay sauda bhi nahin banaya. Kisi ki izzat par harf nahin aaya, aur baat abhi bhi mez par rakhi hai.

Agar phir bhi wo inkar karein, ya tareekh de kar guzar jane dein, to ab maamla purane ehsan ka nahin raha. Ab aap us customer ke saamne hain jo har baar wada karta hai aur deta nahin, aur us ka ilaj alag hai.

Jis ka ehsan ho, usay udhaar dete waqt

Is masle ka behtareen waqt saalon pehle aata hai, jab paisa diya ja raha hota hai.

Sarhe gyarah baje ka waqt. Akbar sahib, aap ke walid ke sab se purane dost, wohi jo aap ke ghar ke sab se bure mahine mein saath khare rahe the, chawal ki bori maangte hain aur kehte hain baad mein hisab kar lenge. Agle chaudah mahine ki khamoshi yahin banti hai, ya yahin ruk jati hai.

Usi counter par, halke lehje mein, pehle hi din keh dein. "Main har page aik jaisa hi rakhta hoon. Is ke liye bees tareekh keh lete hain." Chand alfaz jin ka us waqt koi bojh nahin, kyunki abhi kuch bigra nahin.

Raqam ajnabi se kam rakhein, zyada nahin. Ehsan ka bojh dukandar ko doosri taraf dhakelta hai, aur jis aadmi se aap maang nahin sakte usay bari raqam dena wohi jor hai jo aakhir mein raqam bhi khoti hai aur taalluq bhi thanda kar deti hai. Yehi ehtiyat rishtedaron aur qareebi doston ke saath bhi lagti hai, aur kis naam par kitna udhaar chalna chahiye yeh sochna shuru mein hi zaroori hai.

Jis ka ehsan aap par ho, use udhaar dete waqt

• Ajnabi se kam raqam dein, zyada nahin
• Tareekh usi din bol kar tay ho, baad mein kabhi nahin
• Wohi kitab, wohi hath, jaise baqi sab ka likha jata hai
• Counter chhorne se pehle use us ka baqi balance bol kar batayein
• Shuru mein aik jumla: "Main har page aik jaisa hi rakhta hoon"
• Jab tak pehli raqam par kuch na aaye, doosri na dein

Page ko bolne dein

Jab har customer ki entry aik hi tarah, aik hi kitab mein likhi jati hai, to record kamre ki teesri cheez ban jata hai. Aap ilzam nahin laga rahe. Aap dono aik page dekh rahe hain. Wo tareekhein parh sakte hain, apni yaad se mila sakte hain, aur kuch ghalat ho to tok sakte hain, aur is mein zaati kuch nahin, kyunki page un ke saath bhi wohi sulook karta hai jo baqi sab ke saath.

Jo dukandar kisi se bhi paisa maang leta hai aur jo nahin maang pata, un dono mein farq yahi hai. Farq himmat ka nahin, record ka hai. Jahan kuch logon ka likha jata hai aur kuch ka chhor diya jata hai, wahan har mutalba ilzam ban jata hai.

Aise din ke liye Wasoolo hai. Har customer ka apna page hota hai jis par likha hota hai ke kya liya, kya diya aur kitna baqi hai, aur aap unhein phone pakra sakte hain ya un ka statement bhej sakte hain taake wo wohi number dekhein jo aap dekh rahe hain.

Dono qarz apne zehan mein alag rakhein, record sab ka aik jaisa rakhein, aur aap dono cheezein bacha lenge: wo paisa jo aap ki dukan ka hai, aur wo aadmi jo kabhi aap ke darwaze par khara ho kar aap ki zamanat de gaya tha.

Jis ne saalon pehle madad ki thi, us se maangna kya bura hai?

Nahin. Jo unhon ne kiya wo ehsan tha aur wo aksar apni shakl mein laut bhi chuka hota hai. Jo un par hai wo dukan ka sauda hai jis ki tareekh aur raqam hai. Us ka maangna shukriye ko khatam nahin karta.

Kya main un ki madad ke badle raqam maaf kar doon?

Is se bachein. Raqam ko ehsan ke muqable mein kaatna ehsan par qeemat laga deta hai, aur bohat se log ise tauheen samajhte hain. Shukriya kisi aur din ada karein aur raqam ko dukan ka aam maamla rehne dein.

Agar wo naraz ho kar purani madad yaad dila dein to?

Un ki baat poori maan lein, baad mein koi "lekin" na lagayein, aur baat zinda rakhein. Kahein ke dukan un ki wajah se khari hai aur isi liye aap seedhi baat kar rahe hain. Phir tareekh maangein.

Kya kisi teesre aadmi ke zariye kehlwana behtar hai?

Nahin. Teesra aadmi zaati maamle ko sab ke samne le aata hai aur yeh paighaam deta hai ke aap ne khud baat karna zaroori nahin samjha. Akele jayein, khali waqt mein.

Wo baar baar tareekh de kar guzar jate hain, kab tak chalne doon?

Do tareekhein guzar jayein to tareeqa badal dein. Naya saman rok dein, jitna wo abhi laga sakte hain us page par lagwayein, aur agli tareekh un ke samne likh lein.

Agli baar aisa hone se kaise bachoon?

Raqam aam se kam dein, tareekh usi din bol kar tay karein, likhai baqi sab jaisi rakhein, aur counter par aik baar keh dein ke aap har page aik jaisa hi rakhte hain.