MaslahUdhaar
Jis se gali mein koi paise nahin mangta
Chaar dukanein us ka baqaya utha rahi hain aur koi nahin poochhta. Wajah rutba nahin: har dukandar samajhta hai ke sirf wohi nahin poochh sakta.
Rutbe wale shakhs se apna paisa kaise maangein, apne aap ko chhota kiye bagair
- 1Bolne se pehle theek theek number nikal leinAndaze wale number par behes hoti hai. Theek number woh sirf parhta hai.
- 2Lamha chunein: counter par akele, koi sunne wala nahinWoh koi bhi raqam de sakta hai. Logon ke samne nahin de sakta.
- 3Raqam kahein, phir tareekh, aage koi maazrat nahin"Muaf kijiye ga" us ko bata deta hai ke na poochha jana hi theek tha.
- 4Chhapa hua hisab us ke haath mein dein aur khamosh ho jayeinLikha hua baqaya us tarah nahin katta jitna zubani number.
- 5Us naam par khamoshi se had lagayein, elaan kabhi nahinEk jumla dukan ke tareeqe ka. Us ke bare mein ek lafz bhi nahin.
Woh dene se inkar nahin kar raha. Us ko kisi ne aaj tak number bataya hi nahin. Gali ki chaar dukanein us ka baqaya utha rahi hain aur har dukandar samajhta hai ke sirf wohi nahin poochh sakta. Ek baar, tanhai mein, raqam aur tareekh kahein, kaghaz haath mein dein, aur us ke baad baqaya barhna rok dein.
Jis naam ko chaar dukanein utha rahi hain
Har bazaar mein aisa ek shakhs hota hai. Naam se pehle ek laqab, gali ke aakhir mein bara sa ghar, aur aisi awaz jo us se pehle dukan mein pohanch jati hai. Woh mol bhao nahin karta. Woh line mein khara nahin hota. Aur woh paise nahin deta.
Saath wale darzi se poochhein, wohi naam us ke register par bhi khula hai. Medical store par bhi. Nukkar wale cold drink wale ke paas bhi. Chaar register, ek naam, aur in chaaron mein se kisi ne aaj tak us ke samne number nahin bola.
Sham ke saat baje. Dukan mein do teen log khare hain, counter par register khula para hai. Chaudhry Rafiq gaari se utarta hai, cooking oil ke do dabbe aur chawal ki ek bori larke se uthwata hai, itna kehta hai ke "likh lena", aur nikal jata hai. Us ne nahin poochha ke kitne hue. Aap ne nahin bataya. Peeche khare do customer sab dekh rahe the.
Poori gali jaanti hai. Koi harkat nahin karta.
Asli wajah us ka rutba nahin
Yahan dukandar khud ko dhoka de leta hai. Woh samajhta hai masla us ki taqat hai. Aisa nahin hai.
Sach batayein, kya aap ko darr hai ke woh aap ka kya bigar lega? Taqreeban yaqeenan nahin. Woh tel ke dabbe par aap ki dukan band nahin karwayega. Asli darr is se chhota hai. Aap ko yeh darr hai ke us ke samne aap chhote lagenge. Number bolne ke baad wale sannate ka darr. Apna hi paisa moonh mein le kar khare hone ka, aur aisa lagne ka jaise kami aap mein hai. Yeh doosri qisam ka darr hai, aur is ka hal mojood hai, jabke kisi shakhs se darne ka nahin hota.
Phir doosra hissa, jo khamosh bhi hai aur mehnga bhi. In chaaron mein se har ek samajhta hai ke baqi teen ko paisa mil raha hai. Aap sochte hain medical store wale ka koi tareeqa hoga. Woh samajhta hai aap ka hoga, kyunki woh roz aap se saman leta hai. Koi aapas mein baat nahin karta, aur chaaron yehi samajh kar bethe hain ke sirf wohi poochh nahin sakta.
Is khamoshi ki qeemat kya hai
Qeemat ek baqaya nahin hai. Poori ghalti yahi hai.
Farz karein Chaudhry Rafiq ke naam par saal ke shuru mein Rs 18,000 khare hain. Woh mahine mein taqreeban Rs 4,000 ka saman uthata hai. Saal bhar mein do baar ghar se koi kuch jama karwa deta hai. Number us ko koi nahin batata. Ab dekhein kya hota hai.
Farz karein aisa ek naam poore saal aap ke khate par para rehta hai
Yeh sirf ek misal hai, kisi asli dukan ka dawa nahin. Intezar ki wajah se baqaye par kuch nahin lagta; yahan poora izafa wohi saman hai jo shelf se utra.
Rs 57,000 jab ban rahe hote hain to Rs 57,000 nahin lagte. Woh doodh ke ek dabbe aur tel ki ek botal ki shakal mein aate hain, baarah martaba, aur isi liye saal bhar para hua baqaya waqt par nazar nahin aata.
Ab woh hissa jo paise se mehnga parta hai. Counter par khara larka seekh raha hai ke dukan kya kya jane deti hai. Peeche khare customer dekh rahe hain ke ek shakhs saman uthata hai aur bina ek lafz kahe chala jata hai, aur do chaar isi darwaze ko chhote paimane par aazmayenge. Aap ka ek baqaya nahin gaya. Aap ne yeh usool likh diya ke aap ki dukan ke saath kaisa suluk hoga, aur yeh usool aap ne chuna bhi nahin.
Us shakhs ne bhi kuch nahin seekha. Is liye nahin ke woh bad-diyanat hai, balke is liye ke poore saal mein kisi ne us ke haath mein number nahin diya.
Poochhein kaise, khud ko chhota kiye bagair
Ek baat cheet. Tanhai mein, chhoti, aur usi lehje mein jaise aap bill parh kar suna rahe hon.
Shuru maazrat se na karein. "Muaf kijiye ga, tang kar raha hoon" us ko bata deta hai ke na poochha jana theek hi tha. Shikayat se bhi shuru na karein. Aap ko ek haqiqat chahiye aur ek sawal, isi tarteeb mein.
"Chaudhry sahib, aap ke naam par Rs 57,000 hain. Das tareekh tak ho jayenge?"
Bas itna. Raqam, phir tareekh. Yeh nahin ke paisa kyun chahiye, kyunki apne paise ki wajah nahin batayi jati. Kya kya uthaya tha, us ki list bhi nahin.
Raqam, phir tareekh. Us se pehle kuch nahin
Yeh kahein
- Aap ke naam par Rs 57,000 hain. Das tareekh tak ho jayenge?
- Maine poora hisab nikaal kar chhap diya hai. Ghar le ja kar mila lein.
- Aadha abhi aur aadha das tareekh ko, mujhe qubool hai.
- Theek hai, phir main jumeraat subah larke ko bhej doonga.
Yeh na kahein
- Muaf kijiye ga, koi baat nahin, jab aap ko fursat ho.
- Aap ko pata hai poori gali aap ka baqaya utha rahi hai.
- Aap barson se yahan se le rahe hain aur ek rupya nahin diya.
- Koi baat nahin, koi baat nahin. Jab ho sake bhej dijiye ga.
Us ko aisa shakhs samjhein jise bataya hi nahin gaya, na ke aisa jo inkar kar raha ho. Dono unhi alfaz mein hoti hain aur bilkul alag utarti hain, aur farq aap ke chehre aur raftar mein hai. Thehre hue lehje mein kahein, phir chup ho jayein. Number ke baad wali khamoshi us ki hai.
Lamha soch kar chunein: counter par akele, koi mulazim na ho, koi doosra customer sunne ki hadd mein na ho. Rutbe wala shakhs koi bhi raqam de sakta hai. Jo woh nahin kar sakta, woh hai logon ke samne maanga jana. Sunne wale hata dein, aur mushkil ka nau bata hissa khud hat jata hai.
Zubani number nahin, likha hua hisab
Zubani number par behes ho sakti hai. Likhe hue par nahin, aur yeh baat is customer ke saath sab se zyada maayne rakhti hai.
"Sattawan hazaar? Yeh theek nahin ho sakta." Ab aap yaddasht ki behes mein hain, aur us behes mein barhi awaz jeetti hai. Is ke bajaye us ke haath mein chhapa hua kaghaz dein, jis par har tareekh, har cheez aur har adaigi mojood ho, aur larne ko kuch bachta nahin. Woh parhta hai. Woh chup ho jata hai.
Asli hisab isi kaam ke liye hota hai. Wasoolo mein customer ki poori tafseel ek hi safhe par hoti hai, is liye jo number aap moonh se bolte hain woh andaza nahin balke theek hota hai, aur aap ki dukan ke naam wala statement chand second mein chhap jata hai. Kaghaz us ke haath mein dein aur parhne dein jab tak aap doosra customer nipta rahe hain. Jo maangna aap ki awaz nahin chahti, woh kaghaz maang leta hai.
Aage yaad dilana ho to aisi yaad dihani rakhein jo us tak pohanche. Wasoolo us ke apne login par notification bhejta hai, ya ek tap se WhatsApp chat khol deta hai jo aap khud parh kar bhejte hain. Kuch bhi khud ba khud nahin jata, aur der ki wajah se baqaye par ek rupya bhi upar nahin lagta, kabhi nahin.
Aaj se apna digital khata shuru karein
Shuru karna free hai. Offline bhi chalta hai. English, Roman Urdu aur Hinglish. Aap ke customers ki app hamesha free.
Jab woh baat hansi mein uraye
Woh seedha inkar shazo nadir hi karta hai. Kuch naram karta hai, aur yehi naram jawab hain jinhon ne yeh saal bhar chalaya hai.
Dopahar ke ek baje, dukan khali, larka farsh dho raha hai. Aap counter ke aar paar number kehte hain. Woh hansta hai, haath hilata hai, aur kehta hai, "Zaroor zaroor. Ghar par banda bhej dena." Phir chala jata hai. Banda kabhi nahin jata, kyunki bare ghar par paise lene jana woh kaam hai jo koi nahin karna chahta.
To "banda bhej dena" qubool na karein. Us ki pesh-kash ka jawab tareekh se dein. "Theek hai, phir main jumeraat subah larke ko bhej doonga." Ab baat asli ho gayi, aur ya to woh din maan lega ya sach bol dega.
Hansi ka bhi yehi hal hai. Ek second ke liye us ke saath hans dein, phir wohi number bilkul unhi alfaz mein dobara kahein. Bina garmi ke ek jumla dohrana counter par sab se taqatwar cheez hai. Aap larr nahin rahe. Aap bas hat nahin rahe.
Do baar ke baad bhi kuch na mile to teesri baar na poochhein. Paisa maangne ke aam tarike us par bhi chalte hain, aur agla qadam chauthi baat cheet nahin hai.
Woh khamosh faisla jo baqaya barhna rok deta hai
Agla qadam apni dukan ke bare mein ek faisla hai, jis ka elaan kabhi nahin hota. Aap baqaya barhna rok dete hain. Koi taqreer nahin, koi chitthi nahin, logon ke samne koi lakeer nahin. Bas us naam par ek had, jaise aap kisi bhi customer ke liye had rakhte hain, aur counter par tayyar ek saada jumla.
"Purana saaf hone tak maine naya likhna band kar rakha hai. Dukan ab aise hi chal rahi hai."
Dukan ke bare mein. Us ke bare mein kabhi nahin. Yeh chunao us ka rutba bhi bacha leta hai aur aap ka bhi, aur yeh jumla gali mein dohraye jane par bhi tikta hai.
Naam par had lagane se pehle, chhe baatein poori honi chahiyen
- Kya maine theek number us ko ek baar, tanhai mein, kaha hai?
- Kya baqaya kaghaz par diya, sirf zubani nahin?
- Kya maine tareekh di, aur kya us ne tareekh se jawab diya?
- Kya counter wala jumla meri dukan ke bare mein hai, us ke bare mein nahin?
- Kya mere mulazim ko woh jumla lafz ba lafz yaad hai?
- Kya maine tay kar liya ke usi din us ka cash khushi se loonga?
Apne mulazim ko yeh jumla lafz ba lafz yaad karwa dein. Jo mulazim apni taraf se kuch bolta hai, ya maazrat karta hai, ya kehta hai "malik ne mana kiya hai", woh chhe lafzon mein sab bigar deta hai.
Bari aur purani raqam par zamin lena sochne ki cheez hai, agarche is qisam ke customer ke saath kam hi.
Do darr, aur woh shakhs jise sach mein pata nahin
Woh aana chhor dega. Aksar nahin chhorta. Is haal mein bethe log hafte ke andar kuch na kuch de dete hain, kyunki ek baar, tanhai mein, number ke saath poochha jana beizzati nahin hai. Lekin farz karein woh chhor deta hai. Us ki khareed se, kharch nikaal kar, mahine mein aap ko kitna bachta hai? Rs 1,500? Rs 2,000? Ab is ko un Rs 57,000 ke samne rakhein jo khate par khare hain aur barh rahe hain. Jo customer kabhi deta hi nahin woh dheema sa suraakh hai, bas chehra achha hai. Woh chala jaye to aap ne aisa baqaya palna band kiya jo kahin nahin ja raha tha.
Woh gali mein aap ki baat karega. Yahi darr dukandar ko chup rakhta hai, aur dono mein se kamzor yehi hai. Us ko gali mein khare ho kar batana parega ke ek dukandar ne us se apna paisa maanga hai. Aisi baat kar ke kisi ka rutba salamat nahin rehta, aur woh yeh aap se behtar jaanta hai.
Woh shakl jis ki koi tawaqqu nahin karta. Ho sakta hai us ko sach mein pata hi na ho. Khareed us ka ghar karta hai. Beta, mulazim ya driver aata hai, doodh aur tel le jata hai, "likh lena" keh deta hai, aur koi bill kabhi us tak pohanchta hi nahin. Woh number se bhag nahin raha, us ne number dekha hi nahin. Yeh us shakl se zyada aam hai jo sab maan kar chalte hain, aur isi liye pehla qadam chhapa hua kaghaz hai, koi sakht lafz nahin. Aadhe mauqon par baat isi par khatam hoti hai ke woh kaghaz parh kar chup ho jata hai aur kehta hai ke us ko andaza hi nahin tha.
Aaj se apna digital khata shuru karein
Shuru karna free hai. Offline bhi chalta hai. English, Roman Urdu aur Hinglish. Aap ke customers ki app hamesha free.
Aam sawalat
Barson se kabhi nahin poochha. Ab shuru karna kya bohat der hai?
Nahin. Sirf number se shuru karein. "Aap ke naam par Rs 57,000 hain" ek haqiqat hai, shikayat nahin. Guzre khamosh saal woh aap ke khilaf istemal nahin karega.
Jo doosre dukandar us ka baqaya utha rahe hain, un se baat karoon?
Khamoshi se, ek ek se, kabhi group ban kar nahin. Yeh pata chalna ke teen aur register khule hain aap ka faisla badal deta hai. Magar chaar dukandar ek saath pohanch jayein to paisa gali ka mamla ban jata hai aur woh sakht ho jata hai.
Agar woh thora sa de kar phir chup ho jaye to?
Le lein, likh lein, aur usi din naya number bol dein. "Ab Rs 41,000 rehte hain." Thora sa dena is baat ka iqrar hai ke baqaya asli hai. Us se woh ek aur saal ki khamoshi na khareed le.
Kya main doosre customer ke samne us ko mana kar sakta hoon?
Kabhi nahin. Dukan wala jumla aahista se kahein, aur usi waqt cash par jo woh chahe de dein. Logon ke samne inkar baqaye se zyada mehnga parta hai, aur yehi ek cheez hai jis ki woh shikayat kar sakta hai.
Paisa itna arsa bahar raha, kya is par kuch upar lena chahiye?
Nahin. Udhaar ke baqaye par kabhi kuch upar nahin lagta, na saal bhar intezar par aur na kisi der par. Jo us ne liya, wohi us par hai.
Woh customer bhi hai aur rishtedar bhi. Kya kuch badalta hai?
Alfaz badalte hain, number nahin. Baat counter ke bajaye us ke ghar par karein, aur ek hi baar. Naye udhaar par had phir bhi khamoshi se lagti hai.