Woh customer jo baqi sab ko cash deta hai

Us ke paas paise ki kami nahin. Us ke paas aaj hi dene ki wajah nahin, kyunke sirf aap ki dukan hai jis ne kabhi maanga hi nahin. Isay narmi se durust kar dein to aise zyadatar customer chand hafton mein wapas cash par aa jate hain, aur ek bhi sakht guftagu nahin karni parti.

Aap ne dekha hai aur kuch nahin kaha

Woh apni motorcycle mein petrol dalwata hai aur paise deta hai. Rehri se sabzi leta hai aur paise deta hai. Dawai uthata hai aur paise deta hai. Phir aap ki dukan mein aata hai, apni zaroorat ka saman uthata hai, aur wohi lafz kehta hai jo aap chaar sau baar sun chuke hain: "likh lein."

Aap ko maloom hai ke us ki jeb mein paise hain. Aap ne bees minute pehle usay saamne wali dukan par isi jeb se note nikalte dekha tha. Aur aap phir bhi likh lete hain, kyunke kuch kehna do teen logon ke saamne usay jhoota kehne ke barabar lagta hai.

To balance barhta jata hai. Tezi se nahin, khatre ki hadd tak nahin, bas musalsal, aur poora saaf kabhi nahin hota. Woh khush akhlaq hai, purana customer hai, aur jab bhi aap zor dein kuch na kuch de deta hai. Woh khamoshi se aap ki dukan ko us jagah ke taur par bhi istemal kar raha hai jahan us ka apna paisa chalta rehta hai.

Woh aisa kyun karta hai, aur yeh zaati baat kyun nahin

Yeh taqreeban kabhi buri niyat se nahin hota, aur isi liye sakht rad e amal itna ulta parta hai.

Petrol pump usay udhaar nahin de sakta. Rehri nahin de sakti. Medical store nahin dega. Us ke poore din mein sirf aap ki dukan hai jahan udhaar mumkin hai, is liye us ke tang hafte usi dukan par utarte hain. Woh dhoka dene ka faisla nahin kar raha; woh us aasani ko kharch kar raha hai jo aap ne khud pesh ki thi, bilkul waise hi jaise pesh ki thi.

Ek doosri wajah hai aur wohi zyada ahem hai. Kisi ne usay kabhi bataya hi nahin ke tay kya hua hai. Us ne kabhi koi hadd nahin suni, koi din nahin suna, us se kabhi yeh nahin kaha gaya ke aur lene se pehle purana saaf kar dein. Jab koi shart hi na ho to woh apni marzi ki shartein bana leta hai, aur har shakhs ki marzi ki shart "jab bhi ho jaye" hoti hai.

Aur ek teesri wajah hai jo chubhti hai: aap aasan hain. Aasan dukan hona achi khidmat lagta hai, magar jo dukan kabhi nahin maangti woh apne customeron ko na dena sikha deti hai. Usay un customeron se milayein jo aap ko cash dete hain aur aap ko aksar yeh milega ke un se aap ne jald, ek baar, aam se lehje mein maang liya tha.

Woh asal mein aap ko kitna mehnga par raha hai

Kharcha balance nahin hai. Kharcha yeh hai.

Farz karein ek aasan haal purana customer aap ke safhe par itna rakhta hai

Us ka balance, kam o besh mustaqilRs 9,000

Bilkul isi shakal ke chaar aur purane customerRs 36,000

Woh paisa jo aap ne dukan se bahar khara kar rakha haiRs 45,000

Utne paise ka stock kitna aa jataEk poori shelf

Woh shelf wahan rehte hue kitna kamatiHar hafte

Pehli line ki bajaye aakhri do lineon ko dekhein. Jo paisa us ke khate mein para hai woh paisa aap ke stock mein nahin para, aur dukan mein sirf stock hi kamata hai. Us jaisa har purana customer khamoshi se ek chalti hui dukan ko us dukan mein badal deta hai jo qarz bhi deti hai aur saath saman bhi bechti hai.

Isi liye "woh aakhir mein de hi deta hai" wali dalil sunne mein jitni mazboot lagti hai utni hai nahin. Aakhir mein aana muft nahin hota. Sawal kabhi yeh nahin ke paisa wapas aata hai ya nahin; sawal yeh hai ke jab tak woh bahar tha aap ki dukan kya nahin kar saki, aur yeh poori behas cash par bechein ya udhaar par mein mojood hai.

Jo chalta hai woh yeh hai: shartein, ilzam nahin

Yeh ishare se theek nahin hoga, aur larai se bhi theek nahin hoga. Yeh us waqt theek hota hai jab aap is bandobast ko woh shakal de dein jo us ki kabhi thi hi nahin.

Ek hi baat, kehne ke do tareeqe

✓Nizam ke bare mein

• "Ab main ne har safhe ko ek hadd ke andar rakhna shuru kar diya hai."
• "Chaar sau hue, to aap ka total do hazar chhe sau ho gaya."
• "Main sab ka safha hafte ke ek hi din saaf karta hoon."
• "Agla saman charhne se pehle saaf kar dein? Jab aap ko munasib ho."

✕Us shakhs ke bare mein

• "Aap har jagah cash dete hain, main ne khud dekha hai."
• "Aap kabhi waqt par nahin dete."
• Maheenon khamoshi, phir kisi din saman dene se inkar.
• Counter par teen logon ke saamne buland awaz mein maangna.

Ghaur karein ke baayein khane mein qadar e mushtarak kya hai. Har line nizam ke bare mein hai, us shakhs ke bare mein nahin. "Ab main ne yeh sab ke liye shuru kiya hai" us waqt sach hai jab aap usay sach bana dein, aur yeh usay apna rawaiya badalne deta hai bagair kuch maane. Jis aadmi ki izzat par harf na aaye woh khushi se badal jata hai. Jis par ilzam lage woh ar jata hai, aur aap paisa bhi khote hain aur customer bhi.

Poori fehrist mein sab se kaam ki ek line aakhri hai, kyunke woh faisla us lamhe mein le jati hai jab koi dekh nahin raha. Counter par, doosron ke saamne maangna ek chhoti si baat ko aam jalsa bana deta hai aur usay bachao par majboor kar deta hai. Phone par, ya jate hue maangna wohi baat hai jis ka koi tamashai nahin, aur yeh udhaar wapas lene ke tareeqon ka khamosh hissa hai.

Darwaza band na karein, chhota kar dein

Usay bilkul rok dena aam taur par ghalat qadam hai, kyunke woh sachcha purana customer hai aur aap usay muft mein saamne wali dukan ke hawale kar denge.

Behtar qadam adhoora qadam hai. Woh khate par le sakta hai, magar raqam us hadd tak jo aap pehle se tay kar ke buland awaz mein keh chuke hain. Hadd se neeche sab kuch waisa hi hai jaisa hamesha tha. Hadd par dukan ko adaigi chahiye us se pehle ke safhe par aur kuch charhe. Hadd saza nahin hai, yeh bas woh pehli shart hai jo is bandobast ko kabhi mili hi nahin.

Hadd is se tay karein ke woh aam hafte mein kya khareedta hai, is se nahin ke aap kitna khatra utha sakte hain. Jis aadmi ka hafte bhar ka sauda ek muqarrar raqam hai usay apne safhe par us se teen guna ki zaroorat nahin; usay taqreeban ek hafte ki gunjaish chahiye, jo itni hai ke usay kabhi ghutan mehsoos na ho aur itni chhoti ke aap kabhi khatre mein na aayein. Yeh number tay karne ka poora tareeqa udhaar kitna dena chahiye mein hai.

Phir number usay ek baar dostana lehje mein bata dein, aur usay khamoshi se kabhi na hilayein. Jo hadd har dabao par oopar sarak jaye woh hadd nahin, sust raftar jhagra hai.

Dena, na dene se aasan bana dein

Aakhri hissa wohi hai jise zyadatar dukanein chhor deti hain, aur woh baqi sab se zyada kaam karta hai.

Har baar kharid par usay balance bata dein, seedhe aam se lehje mein, saman pakrane ka hissa bana kar. "Chaar sau hue, total do hazar chhe sau." Koi dabao nahin, koi taathur nahin, sirf number. Jo balance hafte mein do baar buland awaz mein bola jaye woh kabhi jhatka nahin banta, aur jo customer apna total baaqaidgi se sunta rahe woh khud saaf karna shuru kar deta hai.

Usay ek din dein. Jis shakhs ka koi din na ho woh tab deta hai jab us ka dil chahe; jise maloom ho ke hafte ke muqarrar din hisab hota hai woh us ke liye tayyari karta hai. Baaqaida wasooli ke din peechha karne se behtar chalte hain, aur haftawar wasooli ya maheene ke aakhir ka intikhab is se kam ahem hai ke din mojood ho.

Aur adaigi ka lamha rukawat se paak rakhein. Agar woh raat ko yaad aane par apne phone se bhej sakta hai to bhej dega. Agar dena us se yeh maangta hai ke aap ke masroof tareen waqt mein note le kar dukan tak aaye, to woh bhoolta rahega aur aap samajhte rahenge ke yeh jaan boojh kar hai. Wasoolo us ki apni screen par yaad dihani bhej sakta hai aur adaigi ka record aap dono ke saamne rakh deta hai, jis se do sab se aam bahane ek saath khatam ho jate hain.

Aam sawalat

Maangne par usay bura lagega. Kya woh chhoot jayega?

Woh sirf us surat mein chhootega jab maangna ilzam lage, aur isi liye usay usool lagna chahiye. Jo dukandar kehta hai ke policy sab ke liye badli hai woh kisi par ilzam nahin laga raha, aur aisi hadd par jo poori gali par lagti ho, koi apni pasandeeda dukan chhor kar nahin jata. Customer asal mein us ke ulta se jate hain: pehle khamoshi, phir kisi din achanak inkar jab aap ka sabar khatam ho jaye.

Hadd lagane ke baad woh doosri dukan par chala gaya to?

To woh apni zahiri qeemat se kam ka tha, kyunke jo customer sirf us waqt tak rukta hai jab tak udhaar be-hadd ho woh customer nahin, shopping ki aadat wala qarz khwah hai. Amlan un mein se zyadatar ruk jate hain, kyunke doosri dukan ko bhi paise chahiyein honge aur unhein aap ke rate aur aap ka maal pehle se maloom hai. Jo jate hain woh aksar maheene do maheene mein wapas aa jate hain.

Khate par lene walon se zyada rate lena chahiye?

Ek hi maal ke do rate na chalayein; pakre jane aur bura mana jane ka yeh sab se tez raasta hai. Imandari se jo chalta hai woh ulta rukh hai, ya ni usi din adaigi par chhoti si riayat, jo wohi paisa hai magar saza ki bajaye inaam ki shakal mein. Is se aap ke cash dene walon ko cash dete rehne ki wajah bhi milti hai, aur asal faida wahin hai.

Woh har baar thora sa deta hai magar balance kabhi sifar tak nahin pohanchta. Kya yeh masla hai?

Yeh aahista barhte hue khate ki sab se aam shakal hai, aur isay adaigi nahin, hadaf chahiye. Ek tareekh tay karein jis din safha sifar par hoga aur ulta gin kar nikalein ke usay har hafte kitna dena hai. Sifar wali tareekh ke bagair adhoori adaigi usay taraqqi lagti hai aur aap ko jamood, aur aap dono theek hote hain.

Ek customer par hadd aur doosre par nahin, kya yeh insaf hai?

Haan, aur har dukan yeh pehle se karti hai, kyunke doosri soorat yeh hai ke barson purane aadmi ke saath bilkul waisa sulook kiya jaye jaisa ek ghante pehle aane wale ajnabi ke saath. Jo insaf nahin, aur jo kharabi paida karta hai, woh yeh hai ke hadd aap ke mood ke saath badalti rahe. Usay is se tay karein ke shakhs ne arse se adaigi kaisi ki hai, ek jumle mein us ki wajah bata sakein, aur har hafte usay ek hi tarah lagayein.

Mujhe kaise pata ke woh doosri jagah cash deta hai? Ho sakta hai woh waqai tang ho.

Aksar aap ko pata nahin hota, aur is se woh nahin badalta jo aap ko karna chahiye. Yehi shartein dono suraton mein theek baithti hain. Jo shakhs waqai tang hai usay khuli safhe se kaheen zyada faida saaf hadd aur maloom din se hota hai, kyunke khula safha barhte barhte na dene ke qabil ho jata hai, aur jis lamhe woh na dene ke qabil hota hai usi lamhe woh aap ki dukan aana hi chhor deta hai.